CAMPBELL COMPANIES
Brand & Communications Manager
CAMPBELL COMPANIES, Salt Lake City, Utah, United States, 84193
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Brand & Communications Manager
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Brand & Communications Manager
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CAMPBELL COMPANIES Get AI-powered advice on this job and more exclusive features. Description
The Brand & Communications Manager is responsible for leading the development, execution, and governance of the company’s brand strategy, corporate communications, and messaging framework. This role ensures the organization presents a consistent and compelling brand story across all customer, employee, and stakeholder touchpoints. Apply
Job Type
Full-time
Description
The Brand & Communications Manager is responsible for leading the development, execution, and governance of the company’s brand strategy, corporate communications, and messaging framework. This role ensures the organization presents a consistent and compelling brand story across all customer, employee, and stakeholder touchpoints.
The Brand & Communications Manager partners closely with executive leadership, vertical marketing managers, OEM & channel marketing, and event/sponsorship teams to ensure brand alignment while driving internal and external communications that support growth in the construction, mining, and power industries.
Key focus: Corporate identity, creative direction, internal/external communications:
Graphic Designer / Creative – manages visual assets Copywriter / Content – develops brochures, service guides, ad copy PR/Media Relations – handles press, trade publications, community engagement
Brand Strategy & Governance
Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels. Ensure brand consistency across digital, print, field, event, and partner marketing materials. Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization. Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives.
Corporate & External Communications
Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications. Manage relationships with trade media, industry associations, and community organizations to strengthen market presence. Support leadership with speechwriting, presentations, and thought leadership content for industry events. Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power.
Internal Communications
Lead internal communications programs to engage, align, and inspire employees across all regions and functions. Partner with HR and leadership to develop messaging around culture, values, and employee engagement initiatives. Create communication toolkits for branch managers, sales teams, and field employees to drive consistent messaging.
Content & Storytelling
Oversee the creation of brand-level content (case studies, success stories, video, social media, website) that showcases the company’s value proposition. Develop messaging for key campaigns, product launches, and sponsorships, ensuring alignment with brand voice. Collaborate with Field & Vertical Marketing Managers to tailor messaging for construction, mining, and power audiences.
Reputation & Community Engagement
Manage the company’s reputation and visibility through PR, sponsorships, and CSR/community programs. Monitor media coverage and industry sentiment, providing leadership with regular updates on brand health. Partner with Events & Sponsorship Lead to ensure sponsorships reinforce brand positioning and community engagement goals.
Measurement & Reporting
Track brand performance through awareness studies, share of voice analysis, and engagement metrics. Measure effectiveness of communications strategies and recommend optimizations. Report to leadership on progress against brand health and communications KPIs. Performs all other duties as assigned.
Qualifications
Education:
Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Experience: 7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors. Proven success in building and managing a strong brand identity across multiple markets and channels. Strong background in PR, media relations, and corporate communications.
Skills And Competencies
Exceptional writing, editing, and presentation skills. Experience working in organizations with OEM or channel partnerships preferred. Strong project management and cross-functional collaboration skills. Strategic Thinker – builds long-term brand strategy that supports growth goals. Storyteller – creates compelling narratives for customers, employees, and external stakeholders. Influencer – able to align executives, sales, and field teams to consistent messaging. Detail-Oriented – ensures brand consistency across all materials and channels. Adaptable Communicator – skilled at tailoring messaging for diverse audiences (internal, customers, partners, media).
Certification (Preferred)
TBD
__________________________________________________________________________________________________________________
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Machinery Manufacturing Referrals increase your chances of interviewing at CAMPBELL COMPANIES by 2x Sign in to set job alerts for “Brand Communications Manager” roles.
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Brand & Communications Manager
role at
CAMPBELL COMPANIES 1 day ago Be among the first 25 applicants Join to apply for the
Brand & Communications Manager
role at
CAMPBELL COMPANIES Get AI-powered advice on this job and more exclusive features. Description
The Brand & Communications Manager is responsible for leading the development, execution, and governance of the company’s brand strategy, corporate communications, and messaging framework. This role ensures the organization presents a consistent and compelling brand story across all customer, employee, and stakeholder touchpoints. Apply
Job Type
Full-time
Description
The Brand & Communications Manager is responsible for leading the development, execution, and governance of the company’s brand strategy, corporate communications, and messaging framework. This role ensures the organization presents a consistent and compelling brand story across all customer, employee, and stakeholder touchpoints.
The Brand & Communications Manager partners closely with executive leadership, vertical marketing managers, OEM & channel marketing, and event/sponsorship teams to ensure brand alignment while driving internal and external communications that support growth in the construction, mining, and power industries.
Key focus: Corporate identity, creative direction, internal/external communications:
Graphic Designer / Creative – manages visual assets Copywriter / Content – develops brochures, service guides, ad copy PR/Media Relations – handles press, trade publications, community engagement
Brand Strategy & Governance
Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels. Ensure brand consistency across digital, print, field, event, and partner marketing materials. Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization. Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives.
Corporate & External Communications
Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications. Manage relationships with trade media, industry associations, and community organizations to strengthen market presence. Support leadership with speechwriting, presentations, and thought leadership content for industry events. Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power.
Internal Communications
Lead internal communications programs to engage, align, and inspire employees across all regions and functions. Partner with HR and leadership to develop messaging around culture, values, and employee engagement initiatives. Create communication toolkits for branch managers, sales teams, and field employees to drive consistent messaging.
Content & Storytelling
Oversee the creation of brand-level content (case studies, success stories, video, social media, website) that showcases the company’s value proposition. Develop messaging for key campaigns, product launches, and sponsorships, ensuring alignment with brand voice. Collaborate with Field & Vertical Marketing Managers to tailor messaging for construction, mining, and power audiences.
Reputation & Community Engagement
Manage the company’s reputation and visibility through PR, sponsorships, and CSR/community programs. Monitor media coverage and industry sentiment, providing leadership with regular updates on brand health. Partner with Events & Sponsorship Lead to ensure sponsorships reinforce brand positioning and community engagement goals.
Measurement & Reporting
Track brand performance through awareness studies, share of voice analysis, and engagement metrics. Measure effectiveness of communications strategies and recommend optimizations. Report to leadership on progress against brand health and communications KPIs. Performs all other duties as assigned.
Qualifications
Education:
Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Experience: 7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors. Proven success in building and managing a strong brand identity across multiple markets and channels. Strong background in PR, media relations, and corporate communications.
Skills And Competencies
Exceptional writing, editing, and presentation skills. Experience working in organizations with OEM or channel partnerships preferred. Strong project management and cross-functional collaboration skills. Strategic Thinker – builds long-term brand strategy that supports growth goals. Storyteller – creates compelling narratives for customers, employees, and external stakeholders. Influencer – able to align executives, sales, and field teams to consistent messaging. Detail-Oriented – ensures brand consistency across all materials and channels. Adaptable Communicator – skilled at tailoring messaging for diverse audiences (internal, customers, partners, media).
Certification (Preferred)
TBD
__________________________________________________________________________________________________________________
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Machinery Manufacturing Referrals increase your chances of interviewing at CAMPBELL COMPANIES by 2x Sign in to set job alerts for “Brand Communications Manager” roles.
Salt Lake City Metropolitan Area $90,000.00-$100,000.00 1 day ago Salt Lake City, UT $60.00-$85.00 3 months ago Marketing and Communications Group Manager: Salt Lake City, Utah
Salt Lake City, UT $84,800.00-$146,900.00 6 days ago Alpine, UT $80,000.00-$110,000.00 1 week ago Cottonwood Heights, UT $89,600.00-$168,000.00 2 weeks ago Sr. Manager, Integrated Marketing and Communications
Salt Lake City, UT $57,000.00-$70,000.00 1 month ago West Jordan, UT $70,000.00-$75,000.00 3 weeks ago Salt Lake City Metropolitan Area $100,000.00-$120,000.00 1 month ago Lehi, UT $150,000.00-$170,000.00 5 days ago Manager, Product Marketing (Full Time, Remote)
Salt Lake City, UT $127,200.00-$209,800.00 6 days ago Marketing, Strategy, and Operations Manager
Senior Staff Lifecycle Marketing Manager
Cottonwood Heights, UT $128,000.00-$220,000.00 6 days ago Salt Lake City, UT $94,930.00-$136,000.00 2 weeks ago Digital Marketing & Demand Generation Manager
Draper, UT $98,700.00-$207,680.00 2 weeks ago Cottonwood Heights, UT $108,800.00-$204,000.00 1 week ago Partner Marketing Manager (Associations & PE/VC)
Draper, UT $88,200.00-$110,300.00 5 days ago Procurement Category Manager - Marketing
Lehi, UT $95,100.00-$184,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr