24 Seven Talent
Overview
Job title: Web Content Marketing Manager Location: North ATL Schedule: Hybrid (3 days/wk onsite) Experience: 5+ years of experience in website management, optimization, SEO, CRO, SEM and analytics. MUST have strong experience working with mid-sized organizations and be proficient in Hubspot, Google Tag Manager, Google Analytics, SEMrush and CRMs. Responsibilities
Content Management
Manage content/page creation, maintenance, and updates of multiple website properties. Develop landing pages to support campaign design. Update and maintain translations in multiple languages.
Website Optimization
Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance. Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement. Manage the relationship with external web agency resources for website development and keep project timelines on track.
SEO and Conversion Rate Optimization (CRO)
Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility. Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact. Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.
Analytics and Reporting
Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics. Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.
Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Staffing and Recruiting
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Job title: Web Content Marketing Manager Location: North ATL Schedule: Hybrid (3 days/wk onsite) Experience: 5+ years of experience in website management, optimization, SEO, CRO, SEM and analytics. MUST have strong experience working with mid-sized organizations and be proficient in Hubspot, Google Tag Manager, Google Analytics, SEMrush and CRMs. Responsibilities
Content Management
Manage content/page creation, maintenance, and updates of multiple website properties. Develop landing pages to support campaign design. Update and maintain translations in multiple languages.
Website Optimization
Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance. Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement. Manage the relationship with external web agency resources for website development and keep project timelines on track.
SEO and Conversion Rate Optimization (CRO)
Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility. Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact. Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.
Analytics and Reporting
Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics. Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.
Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Staffing and Recruiting
#J-18808-Ljbffr