Bass Pro Shops
Overview
The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. This role will drive the execution of comprehensive high-level strategies and program execution across the organization, including retail and direct channels and across multiple business units as necessary. This is NOT a remote position. Responsibilities Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns). Manage and lead SMS marketing and mobile push advertising programs. Direct creative development process with input from stakeholders for all emails; provide creative direction and hands-on execution when needed; set and hit email campaign targets; establish reporting and tracking processes, along with testing methodologies and results reporting. Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams. Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads. Work closely with Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity. Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of data sources (email preference center, web behavior, purchase history and custom lists). Monitor competitive practices and industry movement/standards to ensure best-in-class performance. Drive business results through management functions including talent sourcing and development, workforce and project scheduling, performance assessment, and general talent planning. Prepare reports, presentations, and updates for audiences with varying technical expertise. All other duties as assigned.
Experience/Qualifications
Bachelors Degree in a related field; 4-6 years of related experience.
Travel Requirements
N/A
Physical Requirements
Regularly performs computer work and sits. Occasionally walks and stands. Seldom/never lifts up to 50 lbs.
Independent Judgement
Performs duties within the scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired results. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions! Medical Dental Vision Health Savings Account Flexible Spending Account Voluntary benefits 401k Retirement Savings Paid holidays Paid vacation Paid sick time Bass Pro Cares Fund And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law. Qualified individuals with known disabilities may be entitled to reasonable accommodations under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail Location: Springfield, MO Salary: $60,000.00 - $100,000.00
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The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. This role will drive the execution of comprehensive high-level strategies and program execution across the organization, including retail and direct channels and across multiple business units as necessary. This is NOT a remote position. Responsibilities Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns). Manage and lead SMS marketing and mobile push advertising programs. Direct creative development process with input from stakeholders for all emails; provide creative direction and hands-on execution when needed; set and hit email campaign targets; establish reporting and tracking processes, along with testing methodologies and results reporting. Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams. Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads. Work closely with Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity. Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of data sources (email preference center, web behavior, purchase history and custom lists). Monitor competitive practices and industry movement/standards to ensure best-in-class performance. Drive business results through management functions including talent sourcing and development, workforce and project scheduling, performance assessment, and general talent planning. Prepare reports, presentations, and updates for audiences with varying technical expertise. All other duties as assigned.
Experience/Qualifications
Bachelors Degree in a related field; 4-6 years of related experience.
Travel Requirements
N/A
Physical Requirements
Regularly performs computer work and sits. Occasionally walks and stands. Seldom/never lifts up to 50 lbs.
Independent Judgement
Performs duties within the scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired results. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions! Medical Dental Vision Health Savings Account Flexible Spending Account Voluntary benefits 401k Retirement Savings Paid holidays Paid vacation Paid sick time Bass Pro Cares Fund And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law. Qualified individuals with known disabilities may be entitled to reasonable accommodations under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail Location: Springfield, MO Salary: $60,000.00 - $100,000.00
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