Principal Marketing Manager Job at Intuit in San Diego

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Overview

TurboTax is on the hunt for an exceptional Principal Marketing Manager, Mobile Marketing Innovation and CRM Channel Growth. This is a pivotal role for a visionary strategist with deep expertise in mobile marketing and a proven ability to innovate. You'll pioneer cutting-edge, mobile-first strategies within our CRM channels, driving growth and engagement specifically for TurboTax, and fostering crucial collaboration with the Credit Karma team. If you're passionate about crafting seamless, personalized customer experiences across a vast ecosystem, this is your opportunity to make a significant impact.

Responsibilities

• Define Mobile-First Strategy: Develop and execute the strategic vision for mobile marketing innovation, expanding TurboTax's reach and engagement through mobile channels.
• Pioneer Mobile Capabilities: Lead the development and launch of advanced nurturing communications across mobile CRM channels (e.g., in-app messaging, push notifications, SMS), creating new engagement opportunities.
• Drive Mobile Personalization: Chart TurboTax's mobile personalization roadmap, leveraging data to deliver hyper-relevant solutions and actions within mobile communications.
• Architect Seamless Mobile Journeys: Design mobile-first customer journeys by integrating CRM strategies and personalization with product offerings to elevate user interactions across all mobile platforms.
• Enhance Mobile Automation: Improve mobile CRM automation capabilities, identifying and implementing new technologies for real-time customer interactions.
• Shape Long-Term Mobile Vision: Articulate and champion a long-term vision for mobile channel growth and innovation, aligned with TurboTax and broader Intuit mobile initiatives.
• Optimize Mobile CRM Tech Stack: Advise on enhancing and expanding the CRM technology stack with a focus on mobile capabilities to foster innovation and efficiency.
• Manage Mobile as a Product: Define the solutions blueprint and functionality requirements to guide mobile CRM systems, treating mobile engagement as a core product.
• Accelerate All CRM Channel Growth: Lead initiatives to improve customer health and engagement through mobile and pioneer new mobile channel strategies for sustained CRM growth across channels.
• Lead Cross-Brand Collaboration: Serve as primary lead for fostering strategic alignment with the Credit Karma team, identifying shared customer segments and developing joint CRM strategies across TurboTax and Credit Karma ecosystems.

Qualifications

• Extensive Mobile Marketing Expertise: 5-7+ years of experience managing large-scale, complex mobile-first CRM campaigns; proficiency in in-app, push, and SMS channels; ability to design, oversee, and optimize mobile campaigns to meet business goals.
• Data-Driven Acumen: Strong foundation in using mobile-specific data to fuel CRM programs; ability to orchestrate campaigns, personalize through data, and collaborate with IT/data teams.
• Strategic Leadership: Track record as a strategic thinker with experience in developing business cases and gaining buy-in from senior leadership.
• Mobile Marketing Authority: Deep knowledge of mobile marketing channels, privacy implications, technical nuances, best practices, and data-driven strategies.
• Cross-Functional Collaboration: Skill in influencing across diverse teams, especially in aligning TurboTax and Credit Karma efforts.
• CRM and Business Strategy Development: Experience crafting CRM strategies and customer journeys across multiple mobile channels with engaging content.
• Project Management and Communication: Strong organizational skills and ability to manage complex cross-functional initiatives and communicate with stakeholders.
• Technology Proficiency: Familiarity with enterprise mobile marketing clouds, CDPs, and CRM tech stacks and their mobile integrations.
• Visionary Leadership: Innovative approach to market strategy and willingness to implement transformative mobile ideas.
• Customer Base Management: Understanding of managing a large and diverse mobile customer base across multiple brands.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development