Geeks on Site
Director of Marketing - Geeks On Site
Location:
U.S.-based Reports To:
President Employment Type:
Full-time
About Geeks On Site
Geeks On Site delivers professional tech support and installation services across the U.S. From smart home setups and TV mounting to business IT support, our nationwide network of expert technicians serves both consumers and commercial clients with fast, reliable service.
Role Summary
Geeks On Site is seeking a
Director of Marketing
to lead and scale all of our marketing efforts across both consumer and B2B channels. You'll be responsible for developing integrated strategies that drive brand visibility, generate high-intent local leads, and accelerate national growth.
This role requires a marketing leader with deep experience in
consumer service marketing
who can also manage external partners, agencies, and marketing consultants to execute with speed and efficiency. You'll oversee a small team, collaborate across departments, and bring strategic insights that fuel experimentation, vertical expansion, and brand evolution.
Key Responsibilities
Own and lead the full marketing strategy to drive
national awareness
and
local lead generation
for in-home and remote tech services. Develop and manage
multi-channel campaigns
across digital, local, and offline media. Identify and test new
consumer service verticals
(e.g., smart homes, TV mounting, home improvement, security devices) Manage and coordinate
external marketing agencies, freelancers, and consultants
to scale creative, media, and performance campaigns. Lead campaign planning, execution, and optimization across SEO, paid ads, content, email/SMS, and review platforms. Track marketing performance across key metrics -
cost per lead, cost per sale, ROI, and revenue impact . Collaborate with sales leadership to
improve lead conversion rates
and shape messaging based on customer feedback. Oversee
local SEO , brand listings, and
reputation management
(Yelp, Google Reviews, Trustpilot, etc.). Drive brand evolution - positioning Geeks On Site as a leader not just in computer repair, but in
smart tech installs, home automation, and connected services Requirements
6-10+ years of experience leading full-stack marketing, with emphasis on
consumer services Proven success in running
national and regional campaigns
targeting U.S. households Experience managing
marketing agencies, consultants , and creative vendors Experience leading small internal marketing teams across digital, creative, and brand functions Strong understanding of
funnel optimization, customer acquisition, and analytics A blend of creative thinking and data-driven decision making U.S.-based and authorized to work in the U.S. Desired Skills & Experience (Additional)
Background in
home services, tech services , or
local service industries Experience managing
multi-location or franchise-style campaigns Familiarity with
AI-driven analytics tools
for call monitoring and performance feedback Advanced knowledge of
SEO/SEM
for service-based businesses Demonstrated success in
optimizing inbound lead conversion
using data Confident in
budget allocation
and maximizing ROI across multiple marketing channels Benefits
A high-impact leadership role reporting directly to the President The opportunity to shape the future of
Geeks On Site's Remote flexibility (U.S. based) A collaborative, fast-paced, and entrepreneurial environment
Location:
U.S.-based Reports To:
President Employment Type:
Full-time
About Geeks On Site
Geeks On Site delivers professional tech support and installation services across the U.S. From smart home setups and TV mounting to business IT support, our nationwide network of expert technicians serves both consumers and commercial clients with fast, reliable service.
Role Summary
Geeks On Site is seeking a
Director of Marketing
to lead and scale all of our marketing efforts across both consumer and B2B channels. You'll be responsible for developing integrated strategies that drive brand visibility, generate high-intent local leads, and accelerate national growth.
This role requires a marketing leader with deep experience in
consumer service marketing
who can also manage external partners, agencies, and marketing consultants to execute with speed and efficiency. You'll oversee a small team, collaborate across departments, and bring strategic insights that fuel experimentation, vertical expansion, and brand evolution.
Key Responsibilities
Own and lead the full marketing strategy to drive
national awareness
and
local lead generation
for in-home and remote tech services. Develop and manage
multi-channel campaigns
across digital, local, and offline media. Identify and test new
consumer service verticals
(e.g., smart homes, TV mounting, home improvement, security devices) Manage and coordinate
external marketing agencies, freelancers, and consultants
to scale creative, media, and performance campaigns. Lead campaign planning, execution, and optimization across SEO, paid ads, content, email/SMS, and review platforms. Track marketing performance across key metrics -
cost per lead, cost per sale, ROI, and revenue impact . Collaborate with sales leadership to
improve lead conversion rates
and shape messaging based on customer feedback. Oversee
local SEO , brand listings, and
reputation management
(Yelp, Google Reviews, Trustpilot, etc.). Drive brand evolution - positioning Geeks On Site as a leader not just in computer repair, but in
smart tech installs, home automation, and connected services Requirements
6-10+ years of experience leading full-stack marketing, with emphasis on
consumer services Proven success in running
national and regional campaigns
targeting U.S. households Experience managing
marketing agencies, consultants , and creative vendors Experience leading small internal marketing teams across digital, creative, and brand functions Strong understanding of
funnel optimization, customer acquisition, and analytics A blend of creative thinking and data-driven decision making U.S.-based and authorized to work in the U.S. Desired Skills & Experience (Additional)
Background in
home services, tech services , or
local service industries Experience managing
multi-location or franchise-style campaigns Familiarity with
AI-driven analytics tools
for call monitoring and performance feedback Advanced knowledge of
SEO/SEM
for service-based businesses Demonstrated success in
optimizing inbound lead conversion
using data Confident in
budget allocation
and maximizing ROI across multiple marketing channels Benefits
A high-impact leadership role reporting directly to the President The opportunity to shape the future of
Geeks On Site's Remote flexibility (U.S. based) A collaborative, fast-paced, and entrepreneurial environment