Tadin Herb & Tea Co
Public Relations & Brand Ambassador Manager
Tadin Herb & Tea Co, Los Angeles, California, United States, 90079
Overview
Public Relations & Brand Ambassador Manager Job Description About Tadin Herb & Tea Co. Since 1982, Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy una taza a la vez. About the Role
We are seeking a passionate PR & Brand Ambassador Manager to amplify Tadins voice, build meaningful media and community relationships, and represent our heritage-driven brand with authenticity and pride. This role blends traditional public relations with cultural ambassadorship ensuring Tadin is celebrated across press, events, and community gatherings while staying true to our roots. The PR & Brand Ambassador Manager will be responsible for crafting compelling narratives, driving media coverage, and executing communication strategies that align with our companys vision and goals. Key Responsibilities
Develop and implement PR strategies that elevate Tadins visibility in wellness, food & beverage, and culturally relevant media outlets Plan and oversee media campaigns, product launches, events, and partnerships Media Relations Serve as an official
Brand Ambassador , representing the company at press events, panels, segments, community gatherings, and influencer collaborations Embody and communicate Tadins values of familia, wellness, and cultura through speaking engagements and public appearances Build and maintain strong relationships with journalists, editors, community leaders and media outlets Draft and distribute press releases, media pitches, and company statements Manage press inquiries and ensure consistent, authentic brand messaging Content & Storytelling Craft compelling press releases, media pitches, speeches, and brand stories that highlight our heritage and wellness mission Oversee messaging consistency across press, digital, and social channels Reputation & Crisis Management Monitor media coverage and industry trends to identify opportunities and risks Develop and lead communication responses during sensitive or crisis situations when needed Community & Cultural Engagement Lead storytelling initiatives that celebrate Latino heritage, family rituals, and everyday wellness practices Represent Tadin at Hispanic Heritage Month celebrations, community gatherings, and grassroots activations Strengthen ties with local organizations and cultural institutions that align with Tadins mission Engage authentically with key audiences to build loyalty and trust Work closely with marketing and leadership teams to align messaging Partner with influencers, community leaders, and external agencies to amplify impact Analytics & Reporting Track PR performance metrics, including media coverage, sentiment, and engagement Provide regular reports and recommendations for continuous improvement Qualifications
Bachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field 46 years of PR, communications, or brand spokesperson experience (CPG, wellness, or food & beverage preferred) Strong public speaking and media presence; confident in representing the brand at events and interviews Deep understanding of Latino culture, traditions, and community with an ability to authentically connect across generations. Established media and influencer contacts within lifestyle, wellness, and cultural spaces Proven track record of organizing successful media events Strong interpersonal skills with confidence in representing the brand externally Excellent writing, editing, and bilingual storytelling skills (English/Spanish required) Strong organizational and project management abilities Comfortable managing press, events, and community relationships simultaneously Knowledge of PR tools, media databases, and analytics platforms What We Offer
Competitive salary and benefits package Opportunity to be the voice and face of Tadins brand Opportunity to shape brand reputation and storytelling A collaborative, family-inspired, and mission-driven team culture Professional development and career growth opportunities Seniority level: Mid-Senior level #J-18808-Ljbffr
Public Relations & Brand Ambassador Manager Job Description About Tadin Herb & Tea Co. Since 1982, Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy una taza a la vez. About the Role
We are seeking a passionate PR & Brand Ambassador Manager to amplify Tadins voice, build meaningful media and community relationships, and represent our heritage-driven brand with authenticity and pride. This role blends traditional public relations with cultural ambassadorship ensuring Tadin is celebrated across press, events, and community gatherings while staying true to our roots. The PR & Brand Ambassador Manager will be responsible for crafting compelling narratives, driving media coverage, and executing communication strategies that align with our companys vision and goals. Key Responsibilities
Develop and implement PR strategies that elevate Tadins visibility in wellness, food & beverage, and culturally relevant media outlets Plan and oversee media campaigns, product launches, events, and partnerships Media Relations Serve as an official
Brand Ambassador , representing the company at press events, panels, segments, community gatherings, and influencer collaborations Embody and communicate Tadins values of familia, wellness, and cultura through speaking engagements and public appearances Build and maintain strong relationships with journalists, editors, community leaders and media outlets Draft and distribute press releases, media pitches, and company statements Manage press inquiries and ensure consistent, authentic brand messaging Content & Storytelling Craft compelling press releases, media pitches, speeches, and brand stories that highlight our heritage and wellness mission Oversee messaging consistency across press, digital, and social channels Reputation & Crisis Management Monitor media coverage and industry trends to identify opportunities and risks Develop and lead communication responses during sensitive or crisis situations when needed Community & Cultural Engagement Lead storytelling initiatives that celebrate Latino heritage, family rituals, and everyday wellness practices Represent Tadin at Hispanic Heritage Month celebrations, community gatherings, and grassroots activations Strengthen ties with local organizations and cultural institutions that align with Tadins mission Engage authentically with key audiences to build loyalty and trust Work closely with marketing and leadership teams to align messaging Partner with influencers, community leaders, and external agencies to amplify impact Analytics & Reporting Track PR performance metrics, including media coverage, sentiment, and engagement Provide regular reports and recommendations for continuous improvement Qualifications
Bachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field 46 years of PR, communications, or brand spokesperson experience (CPG, wellness, or food & beverage preferred) Strong public speaking and media presence; confident in representing the brand at events and interviews Deep understanding of Latino culture, traditions, and community with an ability to authentically connect across generations. Established media and influencer contacts within lifestyle, wellness, and cultural spaces Proven track record of organizing successful media events Strong interpersonal skills with confidence in representing the brand externally Excellent writing, editing, and bilingual storytelling skills (English/Spanish required) Strong organizational and project management abilities Comfortable managing press, events, and community relationships simultaneously Knowledge of PR tools, media databases, and analytics platforms What We Offer
Competitive salary and benefits package Opportunity to be the voice and face of Tadins brand Opportunity to shape brand reputation and storytelling A collaborative, family-inspired, and mission-driven team culture Professional development and career growth opportunities Seniority level: Mid-Senior level #J-18808-Ljbffr