TRSS
Overview
About the Role:
We are seeking a results-oriented and collaborative Product Marketing Manager to drive the marketing strategy and execution for our ONESOURCE Pagero and e-invoicing solutions. This role will be primarily responsible for driving growth in the US market and will require close collaboration with Europe counterparts. The role aims to increase product awareness, foster adoption, and accelerate revenue growth by developing compelling value propositions, executing go-to-market plans, owning sales enablement initiatives, and managing product lifecycle activities for this portfolio. Responsibilities
Product Positioning & Messaging:
Develop and refine compelling value propositions, market-facing messaging, and core narratives that articulate product benefits and differentiation for the ONESOURCE Pagero portfolio. Ensure consistent messaging across marketing channels and customer touchpoints. Support the end-to-end tax workflow including Indirect Tax to E-invoicing to Reconciliation.
Go-to-Market (GTM) Strategy & Execution:
Define, plan, and execute GTM strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/or ONESOURCE Pagero platform. Collaborate with Product Management, Sales, and Marketing teams to ensure successful launches and market penetration.
Sales & Channel Enablement:
Create and coordinate high-impact sales tools and training materials, including collateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts). Empower sales and channel partners to communicate product value, differentiate offerings, and overcome objections.
Market & Customer Insights & Strategic Support:
Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends. Act as the Trust Tax Liaison for sales enablement and support/present at the Trust Tax Customer Advisory Board to gather insights. Provide support for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar participation to the Director and Senior PMM.
Product Marketing Programs & Content:
Develop and execute product marketing programs and value propositions to generate product awareness, customer engagement, and lead generation. Collaborate on campaign messaging and asset creation, ensuring alignment with product value and target audience needs.
Product Lifecycle Management:
Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagero solutions, ensuring smooth transitions and clear communication.
Cross-functional Collaboration:
Work with Product Management, Sales, Sales Enablement, Marketing Strategy, and other stakeholders to ensure alignment and integrated execution of marketing initiatives.
Performance Measurement & Optimization:
Track and analyze the performance of product marketing initiatives for the ONESOURCE Pagero and Platform solutions, and make data-driven recommendations for optimization and future program refinements.
About You
You are a proactive, data-driven, and highly organized product marketer with a proven ability to manage complex portfolios and collaborate effectively across teams. You are skilled at translating technical solutions into compelling business value. Required Experience & Skills
3+ years of progressive experience in product marketing or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a plus.
Demonstrated use of AI tools (such as ChatGPT, Gemini, Claude, Llama, etc.) to drive productivity and creativity; growth mindset.
Experience managing product marketing for a specific portfolio or set of products, including established and growing solutions.
Proven expertise in crafting value propositions and market-facing messaging for complex solutions.
Ability to define, lead, and execute GTM strategies from concept to launch with cross-functional collaboration.
Experience in sales enablement, including creating and coordinating sales tools and training materials (battlecards, pitch decks, demo scripts).
Familiarity with product lifecycle management, including customer migration and EOL processes.
Adept at market research, competitive analysis, and translating insights into actionable strategies; experience with Competitive Intelligence, VoC, and Market Research projects is beneficial.
Exceptional written and verbal communication skills; able to simplify technical concepts for diverse audiences and present to internal/external stakeholders.
Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced, matrixed environment.
Highly collaborative with a proven ability to influence across teams.
Data-driven decision-maker with analytical capabilities and a commitment to continuous improvement.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field required.
What’s in it For You? Hybrid Work Model:
Flexible hybrid environment (2-3 days a week in the office, depending on role).
Flexibility & Work-Life Balance:
Flexible policies to manage personal and professional responsibilities, including up to 8 weeks work-from-anywhere per year.
Career Development and Growth:
Continuous learning and skill development through Grow My Way programs and AI-enabled growth.
Industry Competitive Benefits:
Comprehensive benefits including flexible vacation, mental health days, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
Culture:
Inclusive, values-driven culture focused on customers, competition, learning, speed, and collaboration.
Social Impact:
Two paid volunteer days annually and opportunities for pro-bono and ESG initiatives.
Making a Real-World Impact:
Our work helps uphold the rule of law, enhance transparency, and support trusted information.
About Us Thomson Reuters is an Equal Employment Opportunity Employer. We provide a comprehensive benefits package and support flexible work arrangements. Information on accommodations in the recruiting process is available by contacting Human Resources. Learn more at thomsonreuters.com.
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About the Role:
We are seeking a results-oriented and collaborative Product Marketing Manager to drive the marketing strategy and execution for our ONESOURCE Pagero and e-invoicing solutions. This role will be primarily responsible for driving growth in the US market and will require close collaboration with Europe counterparts. The role aims to increase product awareness, foster adoption, and accelerate revenue growth by developing compelling value propositions, executing go-to-market plans, owning sales enablement initiatives, and managing product lifecycle activities for this portfolio. Responsibilities
Product Positioning & Messaging:
Develop and refine compelling value propositions, market-facing messaging, and core narratives that articulate product benefits and differentiation for the ONESOURCE Pagero portfolio. Ensure consistent messaging across marketing channels and customer touchpoints. Support the end-to-end tax workflow including Indirect Tax to E-invoicing to Reconciliation.
Go-to-Market (GTM) Strategy & Execution:
Define, plan, and execute GTM strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/or ONESOURCE Pagero platform. Collaborate with Product Management, Sales, and Marketing teams to ensure successful launches and market penetration.
Sales & Channel Enablement:
Create and coordinate high-impact sales tools and training materials, including collateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts). Empower sales and channel partners to communicate product value, differentiate offerings, and overcome objections.
Market & Customer Insights & Strategic Support:
Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends. Act as the Trust Tax Liaison for sales enablement and support/present at the Trust Tax Customer Advisory Board to gather insights. Provide support for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar participation to the Director and Senior PMM.
Product Marketing Programs & Content:
Develop and execute product marketing programs and value propositions to generate product awareness, customer engagement, and lead generation. Collaborate on campaign messaging and asset creation, ensuring alignment with product value and target audience needs.
Product Lifecycle Management:
Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagero solutions, ensuring smooth transitions and clear communication.
Cross-functional Collaboration:
Work with Product Management, Sales, Sales Enablement, Marketing Strategy, and other stakeholders to ensure alignment and integrated execution of marketing initiatives.
Performance Measurement & Optimization:
Track and analyze the performance of product marketing initiatives for the ONESOURCE Pagero and Platform solutions, and make data-driven recommendations for optimization and future program refinements.
About You
You are a proactive, data-driven, and highly organized product marketer with a proven ability to manage complex portfolios and collaborate effectively across teams. You are skilled at translating technical solutions into compelling business value. Required Experience & Skills
3+ years of progressive experience in product marketing or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a plus.
Demonstrated use of AI tools (such as ChatGPT, Gemini, Claude, Llama, etc.) to drive productivity and creativity; growth mindset.
Experience managing product marketing for a specific portfolio or set of products, including established and growing solutions.
Proven expertise in crafting value propositions and market-facing messaging for complex solutions.
Ability to define, lead, and execute GTM strategies from concept to launch with cross-functional collaboration.
Experience in sales enablement, including creating and coordinating sales tools and training materials (battlecards, pitch decks, demo scripts).
Familiarity with product lifecycle management, including customer migration and EOL processes.
Adept at market research, competitive analysis, and translating insights into actionable strategies; experience with Competitive Intelligence, VoC, and Market Research projects is beneficial.
Exceptional written and verbal communication skills; able to simplify technical concepts for diverse audiences and present to internal/external stakeholders.
Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced, matrixed environment.
Highly collaborative with a proven ability to influence across teams.
Data-driven decision-maker with analytical capabilities and a commitment to continuous improvement.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field required.
What’s in it For You? Hybrid Work Model:
Flexible hybrid environment (2-3 days a week in the office, depending on role).
Flexibility & Work-Life Balance:
Flexible policies to manage personal and professional responsibilities, including up to 8 weeks work-from-anywhere per year.
Career Development and Growth:
Continuous learning and skill development through Grow My Way programs and AI-enabled growth.
Industry Competitive Benefits:
Comprehensive benefits including flexible vacation, mental health days, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
Culture:
Inclusive, values-driven culture focused on customers, competition, learning, speed, and collaboration.
Social Impact:
Two paid volunteer days annually and opportunities for pro-bono and ESG initiatives.
Making a Real-World Impact:
Our work helps uphold the rule of law, enhance transparency, and support trusted information.
About Us Thomson Reuters is an Equal Employment Opportunity Employer. We provide a comprehensive benefits package and support flexible work arrangements. Information on accommodations in the recruiting process is available by contacting Human Resources. Learn more at thomsonreuters.com.
#J-18808-Ljbffr