WebMD
Overview
We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligence—helping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It is ideal for someone who thrives on precision, technology, and impact. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Key Responsibilities
Presales Intelligence & Contact Discovery: Build and enrich lists of decision-makers and influencers within ICP accounts. Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility. Map account buying groups to support multi-threaded outreach. Identify and document all individuals involved in the purchasing decision at a target company across departments such as marketing, IT, procurement, and clinical leadership; engage several stakeholders from different roles to diversify influence within the account and reduce risk if a contact goes dark. Firmographic & Technographic Profiling: Enrich account profiles with firmographic and technographic data. Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider). Identify high-fit accounts by aligning business signals with sales priorities. Campaign & CRM Execution: Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot). Ensure UTMs, campaign IDs, and lead source attribution are properly maintained. Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking. Sales Enablement & Outbound Readiness: Create account research briefs, email templates, and call prep assets for prioritized campaigns. Build and maintain templates and playbooks for campaign execution and outreach orchestration. Assist in sequencing and outbound campaign management via Salesforce. Top-of-Funnel Outreach Support: Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot). Track engagement of cold contacts and provide optimization recommendations. Iterate and test message variants to improve open and response rates. Reporting & Optimization: Monitor MQL quality, account engagement, and lead conversion metrics. Help refine scoring models and data governance workflows. Support weekly performance recaps, ABM dashboards, and campaign ROI insights. Qualifications
5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot) Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.) Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle Strong attention to detail and ability to manage multiple lists, segments, and deadlines Excellent communicator who collaborates well with sales and marketing stakeholders Salary range:
$90,000-$107,500 Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results. Benefits
Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule, work location, and length of employment.
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We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligence—helping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It is ideal for someone who thrives on precision, technology, and impact. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Key Responsibilities
Presales Intelligence & Contact Discovery: Build and enrich lists of decision-makers and influencers within ICP accounts. Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility. Map account buying groups to support multi-threaded outreach. Identify and document all individuals involved in the purchasing decision at a target company across departments such as marketing, IT, procurement, and clinical leadership; engage several stakeholders from different roles to diversify influence within the account and reduce risk if a contact goes dark. Firmographic & Technographic Profiling: Enrich account profiles with firmographic and technographic data. Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider). Identify high-fit accounts by aligning business signals with sales priorities. Campaign & CRM Execution: Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot). Ensure UTMs, campaign IDs, and lead source attribution are properly maintained. Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking. Sales Enablement & Outbound Readiness: Create account research briefs, email templates, and call prep assets for prioritized campaigns. Build and maintain templates and playbooks for campaign execution and outreach orchestration. Assist in sequencing and outbound campaign management via Salesforce. Top-of-Funnel Outreach Support: Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot). Track engagement of cold contacts and provide optimization recommendations. Iterate and test message variants to improve open and response rates. Reporting & Optimization: Monitor MQL quality, account engagement, and lead conversion metrics. Help refine scoring models and data governance workflows. Support weekly performance recaps, ABM dashboards, and campaign ROI insights. Qualifications
5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot) Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.) Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle Strong attention to detail and ability to manage multiple lists, segments, and deadlines Excellent communicator who collaborates well with sales and marketing stakeholders Salary range:
$90,000-$107,500 Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results. Benefits
Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule, work location, and length of employment.
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