Brady Europe, Middle-East & Africa
Overview
Sales Trainer
role at Brady Europe, Middle-East & Africa. Based either at our Manheim, PA or Salt Lake City, UT facilities, reporting to the Sr Director of Healthcare Sales. The Sales Trainer will empower the sales team with knowledge, skills and confidence to successfully sell our Connected Identification Solutions – including printers, scanners, labels, wristbands and other healthcare-focused products. These solutions support patient safety and clinical efficiency across acute and non-acute care environments. The ideal candidate will design, coordinate, deliver, maintain, and evaluate all sales onboarding, continuous learning, and development training, covering systems, selling skills, products, procedures, and processes in group, individual, and web-based settings, and will develop creative learning tools and job aids using needs assessments and skill-level analysis.
What You'll Be Doing
Collaborate with sales leadership to define sales training objectives, priorities, and strategies aligned with our business goals for field, inside and strategic sellers.
Develop and maintain a library of sales training resources, including sales collateral, playbooks, battle cards, and training materials that improve seller performance and results in improved pipeline velocity, while creating feedback loops with sales to collect insights for ongoing enablement improvement.
Design and deliver comprehensive onboarding programs for new hires, ensuring they understand our products/services, target market, buyer personas, and sales processes.
Develop and facilitate ongoing training sessions, workshops, and certifications to enhance the sales team’s knowledge, sales skills, objection handling, and competitive positioning.
Utilize outside training resources to ensure aligned sales training based on a common philosophy.
Conduct quantitative and qualitative analyses to identify gaps in sellers’ knowledge, skills, or abilities, design and execute plans to close these gaps.
Collaborate with sales operations to optimize sales processes, workflows, and tools to improve efficiency and effectiveness.
Partner with product management, marketing, and other cross-functional teams to ensure alignment between sales enablement initiatives and overall go-to-market strategy.
Act as a liaison between sales and other departments to gather feedback, address concerns and drive alignment on key initiatives.
Track and report on training effectiveness and ensure alignment to sales strategy.
What You Will Need To Be Successful
Bachelor's degree or equivalent combination of sales enablement, training experience and/or education
5+ years of healthcare experience, sales training or sales enablement (medsurg/medtech preferred)
Ability to establish KPIs, testing effectiveness of training/content, collaboration effectiveness
Strong understanding of Hospital workflows and patient ID (ER, Admit, OR, Lab, Pharmacy or L&D)
Ability to influence sellers, sales leaders and cross functional support
Proven track record of designing, coordinating, and administering creative training and talent development programs through various facilitation techniques.
Ability to recognize and adjust training to meet individual learning and motivational styles, ensuring participant success.
Proficiency in solution/consultative selling frameworks (Challenger, Miller Heiman, SPIN)
Experience with Salesforce and Learning Management Systems (LMS)
Travel up to 25%, with remainder of role being on-site
About Us Who we are: When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story.
From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. As a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Printing Services
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role at Brady Europe, Middle-East & Africa. Based either at our Manheim, PA or Salt Lake City, UT facilities, reporting to the Sr Director of Healthcare Sales. The Sales Trainer will empower the sales team with knowledge, skills and confidence to successfully sell our Connected Identification Solutions – including printers, scanners, labels, wristbands and other healthcare-focused products. These solutions support patient safety and clinical efficiency across acute and non-acute care environments. The ideal candidate will design, coordinate, deliver, maintain, and evaluate all sales onboarding, continuous learning, and development training, covering systems, selling skills, products, procedures, and processes in group, individual, and web-based settings, and will develop creative learning tools and job aids using needs assessments and skill-level analysis.
What You'll Be Doing
Collaborate with sales leadership to define sales training objectives, priorities, and strategies aligned with our business goals for field, inside and strategic sellers.
Develop and maintain a library of sales training resources, including sales collateral, playbooks, battle cards, and training materials that improve seller performance and results in improved pipeline velocity, while creating feedback loops with sales to collect insights for ongoing enablement improvement.
Design and deliver comprehensive onboarding programs for new hires, ensuring they understand our products/services, target market, buyer personas, and sales processes.
Develop and facilitate ongoing training sessions, workshops, and certifications to enhance the sales team’s knowledge, sales skills, objection handling, and competitive positioning.
Utilize outside training resources to ensure aligned sales training based on a common philosophy.
Conduct quantitative and qualitative analyses to identify gaps in sellers’ knowledge, skills, or abilities, design and execute plans to close these gaps.
Collaborate with sales operations to optimize sales processes, workflows, and tools to improve efficiency and effectiveness.
Partner with product management, marketing, and other cross-functional teams to ensure alignment between sales enablement initiatives and overall go-to-market strategy.
Act as a liaison between sales and other departments to gather feedback, address concerns and drive alignment on key initiatives.
Track and report on training effectiveness and ensure alignment to sales strategy.
What You Will Need To Be Successful
Bachelor's degree or equivalent combination of sales enablement, training experience and/or education
5+ years of healthcare experience, sales training or sales enablement (medsurg/medtech preferred)
Ability to establish KPIs, testing effectiveness of training/content, collaboration effectiveness
Strong understanding of Hospital workflows and patient ID (ER, Admit, OR, Lab, Pharmacy or L&D)
Ability to influence sellers, sales leaders and cross functional support
Proven track record of designing, coordinating, and administering creative training and talent development programs through various facilitation techniques.
Ability to recognize and adjust training to meet individual learning and motivational styles, ensuring participant success.
Proficiency in solution/consultative selling frameworks (Challenger, Miller Heiman, SPIN)
Experience with Salesforce and Learning Management Systems (LMS)
Travel up to 25%, with remainder of role being on-site
About Us Who we are: When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story.
From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. As a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Printing Services
#J-18808-Ljbffr