LEARFIELD
Social Content Specialist - University of Iowa
LEARFIELD, Coralville, Iowa, United States, 52241
Overview
Social Content Specialist - University of Iowa. Join to apply for the Social Content Specialist role at LEARFIELD. The Social Content Specialist will be an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative teams. This role will lead efforts related to branded social media content by collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners. The person must be a creative storyteller with knowledge of college sports and social media platforms. The candidate should have a background in shooting video, video editing, graphic and motion design, and photography—ideally in sports. This role supports the strategic objectives of Learfield and sponsorship partners through innovative branded social media content. Responsibilities
Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield Assist in daily management of various social media accounts, including scheduling postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities Assist in the creation of content for various social platforms including multimedia audio/video, animation, graphics, and sponsorable content Act as a liaison between athletic department content team, Learfield local sales teams and national sales Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account Evaluate, interpret, and decode performance analytics to evaluate content performance, fan/follower growth strategies, and improve community engagement Attend live events and produce social content in-game Qualifications
1+ years of experience in a creative production environment 1+ years of experience developing creative social content that has driven engagement and results Experience creating content for multiple social platforms with understanding of platform strengths Proficient understanding of how major social platforms (Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat) and their communities work, including emerging platforms Ability to meet deadlines in a fast-paced, dynamic environment Proven ability to collaborate with other content creators and stakeholders Creative and strategic in nature with the ability to think outside the box and articulate big ideas Integrity and ability to adhere to Learfield, university, conference, and NCAA rules and regulations Preferred Qualifications
Bachelor's Degree in a related field Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud) Preference for experience in sports industry and college athletics Preference for experience working with a sales team Knowledge of the NIL landscape is a plus Benefits
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws. Equal Opportunity
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability. Seniorities and Employment Type
Seniority level: Entry level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at LEARFIELD. Cedar Rapids, IA
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Social Content Specialist - University of Iowa. Join to apply for the Social Content Specialist role at LEARFIELD. The Social Content Specialist will be an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative teams. This role will lead efforts related to branded social media content by collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners. The person must be a creative storyteller with knowledge of college sports and social media platforms. The candidate should have a background in shooting video, video editing, graphic and motion design, and photography—ideally in sports. This role supports the strategic objectives of Learfield and sponsorship partners through innovative branded social media content. Responsibilities
Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield Assist in daily management of various social media accounts, including scheduling postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities Assist in the creation of content for various social platforms including multimedia audio/video, animation, graphics, and sponsorable content Act as a liaison between athletic department content team, Learfield local sales teams and national sales Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account Evaluate, interpret, and decode performance analytics to evaluate content performance, fan/follower growth strategies, and improve community engagement Attend live events and produce social content in-game Qualifications
1+ years of experience in a creative production environment 1+ years of experience developing creative social content that has driven engagement and results Experience creating content for multiple social platforms with understanding of platform strengths Proficient understanding of how major social platforms (Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat) and their communities work, including emerging platforms Ability to meet deadlines in a fast-paced, dynamic environment Proven ability to collaborate with other content creators and stakeholders Creative and strategic in nature with the ability to think outside the box and articulate big ideas Integrity and ability to adhere to Learfield, university, conference, and NCAA rules and regulations Preferred Qualifications
Bachelor's Degree in a related field Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud) Preference for experience in sports industry and college athletics Preference for experience working with a sales team Knowledge of the NIL landscape is a plus Benefits
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws. Equal Opportunity
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability. Seniorities and Employment Type
Seniority level: Entry level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at LEARFIELD. Cedar Rapids, IA
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