Freeman+Leonard
Overview
Freeman+Leonard is seeking a Marketing Manager for a retail client. This is a hybrid role in Plano, TX. REQUIRED: 4+ years in a B2B marketing agency doing lead generation. We are seeking a Marketing Manager to lead and execute integrated marketing initiatives across multiple brands. This role requires a seasoned marketer with knowledge of B2B and lead-generation strategies, plus the ability to balance short-term growth goals with long-term brand-building. You’ll drive digital campaigns, content development, and cross-channel initiatives while overseeing lead workflows, SEO/paid media, and offline marketing programs such as events and partnerships.
Key Responsibilities
Digital Marketing & Events: Partner with agencies and internal stakeholders to direct and execute digital campaigns
Review keyword analysis, audits, and campaign performance, providing feedback and optimizations
Collaborate on SEM, SEO, and data strategy
Coordinate and support experiential events, trade shows, and brand showcases
Content Creation: Lead content development including photography, video, and creative assets
Develop marketing collateral such as flyers, brochures, and other print materials
Email & Social Marketing: Manage email campaigns and automations to drive engagement and lead conversion
Oversee organic social strategy and content calendar in collaboration with internal teams
Create and execute yearly promotional calendars with agency partners
Oversee lead workflows and implement automation for follow-up and nurturing
Partner with sales to improve lead quality and conversion rates
Manage performance forecasts, weekly KPI tracking, and analytics reporting
Deliver insights to optimize marketing and revenue outcomes
Support marketing initiatives with external partners and resellers
Build and manage a shared content library for use across channels
Qualifications
4–6 years of experience in marketing or agency account/strategy roles with a focus on B2B or lead-generation brands
Proven success managing integrated marketing campaigns with measurable ROI
Strong understanding of digital channels and analytics tools (Google Analytics, HubSpot, Salesforce, etc.)
Experience managing agencies and vendors
Excellent project management, communication, and leadership skills
Ability to work in a fast-paced, dynamic environment with multiple stakeholders
Bachelor’s degree in Marketing, Business, Communications, or related field
Preferred Qualifications
Experience in consumer goods, lifestyle, health & wellness, or e-commerce sectors
Familiarity with A/B testing, segmentation, and lifecycle marketing
Experience with Shopify or similar platforms
Creative and strategic thinker with a strong eye for brand and storytelling
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Retail, Marketing Services, and Advertising Services
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Key Responsibilities
Digital Marketing & Events: Partner with agencies and internal stakeholders to direct and execute digital campaigns
Review keyword analysis, audits, and campaign performance, providing feedback and optimizations
Collaborate on SEM, SEO, and data strategy
Coordinate and support experiential events, trade shows, and brand showcases
Content Creation: Lead content development including photography, video, and creative assets
Develop marketing collateral such as flyers, brochures, and other print materials
Email & Social Marketing: Manage email campaigns and automations to drive engagement and lead conversion
Oversee organic social strategy and content calendar in collaboration with internal teams
Create and execute yearly promotional calendars with agency partners
Oversee lead workflows and implement automation for follow-up and nurturing
Partner with sales to improve lead quality and conversion rates
Manage performance forecasts, weekly KPI tracking, and analytics reporting
Deliver insights to optimize marketing and revenue outcomes
Support marketing initiatives with external partners and resellers
Build and manage a shared content library for use across channels
Qualifications
4–6 years of experience in marketing or agency account/strategy roles with a focus on B2B or lead-generation brands
Proven success managing integrated marketing campaigns with measurable ROI
Strong understanding of digital channels and analytics tools (Google Analytics, HubSpot, Salesforce, etc.)
Experience managing agencies and vendors
Excellent project management, communication, and leadership skills
Ability to work in a fast-paced, dynamic environment with multiple stakeholders
Bachelor’s degree in Marketing, Business, Communications, or related field
Preferred Qualifications
Experience in consumer goods, lifestyle, health & wellness, or e-commerce sectors
Familiarity with A/B testing, segmentation, and lifecycle marketing
Experience with Shopify or similar platforms
Creative and strategic thinker with a strong eye for brand and storytelling
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Retail, Marketing Services, and Advertising Services
#J-18808-Ljbffr