HVMG
Overview
NoMo SoHo is a 264-room boutique hotel located in Manhattan's SoHo neighborhood. The hotel offers a distinctive design, popular restaurant and bar, a 26th floor Penthouse and terrace, and art-infused meeting spaces. The property seeks to grow market share and attract travelers across every segment by blending hospitality storytelling with analytical marketing strategies. This on-site role reports directly to the Director of Sales & Marketing (DOSM), with oversight from the hotel General Manager and Crescent corporate marketing partners, and collaboration with Sales, Revenue Management, and Operations to ensure aligned and impactful commercial initiatives. This is a bold, data-savvy marketing leadership position focused on driving visibility, demand, and guest engagement across channels and segments. Key Responsibilities
Digital Marketing & Revenue Generation
Work with DOSM to develop and execute a comprehensive marketing strategy – aligning with and managing annual marketing budgets – that supports the hotel’s business goals across all channels and segments. Oversee digital marketing, content creation, paid media, email marketing, and partnership programs to maximize visibility and ROI. Serve as the brand steward—ensuring consistency across all touchpoints, from online presence to on-property guest experience. Create and manage on-property activations and seasonal experiences that drive guest engagement, local traffic, and social media buzz. Cultivate and execute influencer marketing partnerships to showcase the hotel’s offerings to targeted audiences and drive social visibility. Work with revenue and operations teams to activate seasonal promotions, holiday packages, and local partnerships to increase demand and engagement year-round. Assist with supporting PR initiatives, influencer collaborations, and community engagement to grow awareness in key feeder markets. Digital Strategy & Distribution
Manage the hotel’s online presence across hotel websites, CRM, social media, review platforms, and OTAs to ensure visibility and conversion. Work with Food & Beverage operations to manage third party listings and marketing execution for NoMo Kitchen, The Rose Garden and Sip Happens. Collaborate with Crescent Corporate, third-party vendors, and internal teams to drive SEO, paid media, email marketing, and performance marketing. Utilize market and business intelligence tools to evaluate campaign success, identify trends, and adjust strategies accordingly. Collaboration & Communication
Serve as the primary marketing liaison to internal stakeholders, ownership, and Crescent leadership. Provide strategic updates and performance reporting to ownership and leadership on a regular basis. Work cross-functionally with Sales, Events, and Revenue Management to develop marketing support materials and initiatives that convert group and transient business. What We’re Looking For
3+ years of hospitality marketing experience, preferably within Independent, full-service, or lifestyle brands. Proven success in executing integrated marketing strategies that drive measurable revenue results. Strong understanding of digital marketing, brand storytelling, OTA performance, and revenue-generating campaigns. Ability to inspire and collaborate cross-functionally with corporate and on-property teams. Creative and analytical thinker with strong communication and project management skills. The pay range for this role is $75,000 - $85,000 per year. Qualifications
Education
– Preferred: Bachelors Experience
– Preferred: Marketing experience; Previous sales experience preferred Behaviors
Enthusiastic : Shows intense and eager enjoyment and interest Dedicated : Devoted to a task or purpose with loyalty or integrity Innovative : Consistently introduces new ideas and demonstrates original thinking Functional Expert : Considered a thought leader on a subject Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well Motivations
Self-Starter : Inspired to perform without outside help Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization Growth Opportunities : Inspired to perform well by the chance to take on more responsibility Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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NoMo SoHo is a 264-room boutique hotel located in Manhattan's SoHo neighborhood. The hotel offers a distinctive design, popular restaurant and bar, a 26th floor Penthouse and terrace, and art-infused meeting spaces. The property seeks to grow market share and attract travelers across every segment by blending hospitality storytelling with analytical marketing strategies. This on-site role reports directly to the Director of Sales & Marketing (DOSM), with oversight from the hotel General Manager and Crescent corporate marketing partners, and collaboration with Sales, Revenue Management, and Operations to ensure aligned and impactful commercial initiatives. This is a bold, data-savvy marketing leadership position focused on driving visibility, demand, and guest engagement across channels and segments. Key Responsibilities
Digital Marketing & Revenue Generation
Work with DOSM to develop and execute a comprehensive marketing strategy – aligning with and managing annual marketing budgets – that supports the hotel’s business goals across all channels and segments. Oversee digital marketing, content creation, paid media, email marketing, and partnership programs to maximize visibility and ROI. Serve as the brand steward—ensuring consistency across all touchpoints, from online presence to on-property guest experience. Create and manage on-property activations and seasonal experiences that drive guest engagement, local traffic, and social media buzz. Cultivate and execute influencer marketing partnerships to showcase the hotel’s offerings to targeted audiences and drive social visibility. Work with revenue and operations teams to activate seasonal promotions, holiday packages, and local partnerships to increase demand and engagement year-round. Assist with supporting PR initiatives, influencer collaborations, and community engagement to grow awareness in key feeder markets. Digital Strategy & Distribution
Manage the hotel’s online presence across hotel websites, CRM, social media, review platforms, and OTAs to ensure visibility and conversion. Work with Food & Beverage operations to manage third party listings and marketing execution for NoMo Kitchen, The Rose Garden and Sip Happens. Collaborate with Crescent Corporate, third-party vendors, and internal teams to drive SEO, paid media, email marketing, and performance marketing. Utilize market and business intelligence tools to evaluate campaign success, identify trends, and adjust strategies accordingly. Collaboration & Communication
Serve as the primary marketing liaison to internal stakeholders, ownership, and Crescent leadership. Provide strategic updates and performance reporting to ownership and leadership on a regular basis. Work cross-functionally with Sales, Events, and Revenue Management to develop marketing support materials and initiatives that convert group and transient business. What We’re Looking For
3+ years of hospitality marketing experience, preferably within Independent, full-service, or lifestyle brands. Proven success in executing integrated marketing strategies that drive measurable revenue results. Strong understanding of digital marketing, brand storytelling, OTA performance, and revenue-generating campaigns. Ability to inspire and collaborate cross-functionally with corporate and on-property teams. Creative and analytical thinker with strong communication and project management skills. The pay range for this role is $75,000 - $85,000 per year. Qualifications
Education
– Preferred: Bachelors Experience
– Preferred: Marketing experience; Previous sales experience preferred Behaviors
Enthusiastic : Shows intense and eager enjoyment and interest Dedicated : Devoted to a task or purpose with loyalty or integrity Innovative : Consistently introduces new ideas and demonstrates original thinking Functional Expert : Considered a thought leader on a subject Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well Motivations
Self-Starter : Inspired to perform without outside help Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization Growth Opportunities : Inspired to perform well by the chance to take on more responsibility Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr