Camelot Strategic Marketing & Media
Programmatic Media Senior Lead
Camelot Strategic Marketing & Media, Dallas, Texas, United States, 75215
Overview
PMG is a global independent marketing services and technology company named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022. PMG leverages business strategy and transformation, creative, media, and insights—with its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, serving ambitious brands across 85+ countries.
What You Will Be Working With The Programmatic team at PMG is a close-knit group of strategists and buyers who collaborate with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that drive results. As a Programmatic Senior Lead, you’ll work with some of the world’s most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.
What You Will Do
Lead the strategic direction for clients’ programmatic campaigns, ensuring alignment with broader PMG service offerings to drive exceptional results and client satisfaction.
Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with broader business objectives.
Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.
What You Will Bring
7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive impactful campaigns.
Strong understanding of analytics and database marketing to guide data-driven strategies and decision-making.
Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to manage and optimize campaigns across platforms.
Experience with channels such as CTV, OLV, display, audio, native, DOOH, and apps to develop cohesive, full-funnel media strategies.
Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear reports.
Familiarity with measurement systems to assess campaign success and implement optimizations.
Strong leadership and mentoring skills, fostering growth within the team and ensuring flawless execution of campaigns.
Excellent communication and collaboration skills to align programmatic strategies with broader marketing initiatives and cross-functional teams.
Curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success.
People-focused leadership, fostering collaboration and professional growth by leading by example and nurturing relationships that empower others.
What We Offer
Professional Development: Learning and development programs, mentorship, and career advancement support.
Generous Time Off: Paid time off and holiday allowances.
Parental Leave: Paid parental leave to support family events.
Retirement & Pension Plans: Competitive retirement programs with contribution matching.
Fertility and Family Support: Fertility benefits for team members and spouses.
Healthcare: Coverage for medical expenses and routine care, tailored by geography.
Pet Insurance: Pet health coverage options.
Lifestyle Spending Accounts: Company-funded accounts to promote well-being.
Commuter Benefits: Support for travel and commuting where available.
Annual Bonus: Eligibility for an annual bonus.
Volunteering Opportunities: 8 give-back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in AI training sessions.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We’re dedicated to delivering value, results, and innovation, while taking care of our employees and clients. PMG is committed to creating a more diverse and inclusive culture and is an equal opportunity employer, recruiting, employing, training, compensating, and promoting regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
What You Will Be Working With The Programmatic team at PMG is a close-knit group of strategists and buyers who collaborate with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that drive results. As a Programmatic Senior Lead, you’ll work with some of the world’s most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.
What You Will Do
Lead the strategic direction for clients’ programmatic campaigns, ensuring alignment with broader PMG service offerings to drive exceptional results and client satisfaction.
Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with broader business objectives.
Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.
What You Will Bring
7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive impactful campaigns.
Strong understanding of analytics and database marketing to guide data-driven strategies and decision-making.
Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to manage and optimize campaigns across platforms.
Experience with channels such as CTV, OLV, display, audio, native, DOOH, and apps to develop cohesive, full-funnel media strategies.
Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear reports.
Familiarity with measurement systems to assess campaign success and implement optimizations.
Strong leadership and mentoring skills, fostering growth within the team and ensuring flawless execution of campaigns.
Excellent communication and collaboration skills to align programmatic strategies with broader marketing initiatives and cross-functional teams.
Curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success.
People-focused leadership, fostering collaboration and professional growth by leading by example and nurturing relationships that empower others.
What We Offer
Professional Development: Learning and development programs, mentorship, and career advancement support.
Generous Time Off: Paid time off and holiday allowances.
Parental Leave: Paid parental leave to support family events.
Retirement & Pension Plans: Competitive retirement programs with contribution matching.
Fertility and Family Support: Fertility benefits for team members and spouses.
Healthcare: Coverage for medical expenses and routine care, tailored by geography.
Pet Insurance: Pet health coverage options.
Lifestyle Spending Accounts: Company-funded accounts to promote well-being.
Commuter Benefits: Support for travel and commuting where available.
Annual Bonus: Eligibility for an annual bonus.
Volunteering Opportunities: 8 give-back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in AI training sessions.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We’re dedicated to delivering value, results, and innovation, while taking care of our employees and clients. PMG is committed to creating a more diverse and inclusive culture and is an equal opportunity employer, recruiting, employing, training, compensating, and promoting regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr