International Rescue Committee
Senior Officer - Standard Retention
International Rescue Committee, New York, New York, us, 10261
Overview
The International Rescue Committee (IRC) responds to humanitarian crises by restoring health, safety, education, economic wellbeing, and power to people affected by conflict and disaster. Founded in 1933, the IRC is one of the world\'s largest international humanitarian organizations, with work in more than 40 countries and 29 U.S. cities. IRC employees deliver lasting impact by restoring safety, dignity, and hope to millions. If you are a solutions-driven, passionate change-maker, join us to positively impact the lives of millions for a better future. The IRC\’s External Relations team delivers marketing, fundraising, brand stewardship, and communications to support this work. The Mass Markets USA (MMUSA) program raises 70+ million USD in unrestricted revenue annually in the U.S. market and contributes to the IRC\’s brand, awareness, and advocacy goals. Job Overview
The Senior Officer, Standard Retention leads strategy and execution for the IRC\'s largest donor segment: supporters who give under $500 annually. This audience represents the largest share of total donor volume (300,000+) and is a critical source of sustainable unrestricted revenue and future pipeline growth. This role develops and optimizes omnichannel journeys that drive donor retention, reactivation, conversion to monthly giving, and upgrades into the Bridge, Mid-Level, and Planned Giving programs. The Senior Officer partners with acquisition leads, channel leads, the Sustainer Retention team, and other audience leads to ensure a cohesive supporter lifecycle and donor experience. This includes working with acquisition partners to maintain a strong, well-segmented pipeline for retention. The Senior Officer leads the full strategy for the Standard audience, including identifying when and how sustainer conversion fits into broader retention goals. The Sustainer Retention role supports this strategy by executing and optimizing conversion campaigns in partnership with the Senior Officer of Standard Retention. This position is ideal for a strategic, data-informed fundraiser who blends storytelling, segmentation, and channel coordination to strengthen donor relationships at scale. Key Responsibilities
Retention & Pipeline Development (40%): Lead omnichannel audience-led strategy and execution for standard donor retention and reactivation across direct mail, email, SMS, peer-to-peer (p2p), telemarketing, and digital campaigns. Design and implement audience-led donor journeys that increase retention, deepen engagement, and drive long-term value. Partner with acquisition leads to ensure a strong pipeline of new standard donors for retention efforts. Lead on developing conversion campaigns and test messaging to grow monthly giving in collaboration with the Sustainer Retention team. Analyze retention trends and develop tailored strategies for key segments (e.g., second gift, multi-year, rescue gift, pre-lapsing, lapsed). Identify upgrade pathways and collaborate with Bridge, Mid-Level, and Planned Giving leads to move high-potential donors into pipeline programs. Lifecycle Alignment & Journey Optimization (20%): Collaborate with acquisition leads to align onboarding experiences and optimize second-touch messaging. Work with MarTech and analytics to build and refine triggered journeys (e.g., thank-you, milestone, reactivation). Ensure journey sequencing, tone, and segmentation reflect donor insights and organizational priorities. Campaign Development & Execution (20%): Develop briefs, segmentation strategies, and creative direction for donor journeys and appeals. Coordinate with the centralized production team to execute campaigns across all offline and digital channels. Partner with creative teams on testing, content development, and calendar planning. Track campaign timelines, results, and improvements for continuous optimization. Insights & Innovation (10%): Use data, testing, and donor feedback to refine segmentation and messaging strategies. Pilot new tactics to increase retention, deepen loyalty, and elevate donor experience. Monitor sector trends and benchmarks to keep IRC at the forefront of donor retention innovation. Cross-Functional Collaboration (10%): Represent the Standard Retention program in internal planning and performance forums. Collaborate with Supporter Care to address donor experience and service issues that impact retention. Partner with fundraising, communications, and content teams to amplify the voice and value of the standard donor segment. Job Requirements
Education:
Bachelor’s degree in communications, marketing, or equivalent six years of experience in direct marketing, philanthropy, or development. Work Experience:
At least six years of nonprofit mass marketing fundraising experience, with a focus on donor engagement and revenue growth; demonstrated success in executing standard/low-dollar audience strategies across multiple channels; experience managing cross-functional campaigns with CRM, analytics, and vendor partners. Demonstrated Skills and Competencies:
Strategic, audience-led thinker with strong campaign instincts; ability to translate data and insights into actionable strategy; strong project management and segmentation skills; clear communicator and collaborator across departments; experience with CRM and marketing platforms (Salesforce, Springboard, Pardot, etc.); ability to juggle multiple priorities in a fast-paced, mission-driven environment; deep commitment to donor-centric fundraising and IRC values. Working Environment
This role may require working remotely full- or part-time. Applicants must have a home or alternate workspace to effectively complete work during regularly scheduled hours. How to Apply
Please submit a cover letter explaining your suitability and motivation for the role, in addition to your resume. Compensation & Benefits
Posted pay ranges apply to US-based candidates. Ranges are based on factors including the labor market, job type, internal equity, and budget. Offers are calibrated by work location, candidate experience, and skills relative to the defined job requirements. Equal Opportunity Employer : IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law. US Benefits:
We offer a comprehensive benefits package in the US, including sick days, holidays, paid time off, medical/dental/vision options, FSA for healthcare and commuter costs, a 403b retirement plan with matching, disability & life insurance, and an Employee Assistance Program for counseling and mental health support.
#J-18808-Ljbffr
The International Rescue Committee (IRC) responds to humanitarian crises by restoring health, safety, education, economic wellbeing, and power to people affected by conflict and disaster. Founded in 1933, the IRC is one of the world\'s largest international humanitarian organizations, with work in more than 40 countries and 29 U.S. cities. IRC employees deliver lasting impact by restoring safety, dignity, and hope to millions. If you are a solutions-driven, passionate change-maker, join us to positively impact the lives of millions for a better future. The IRC\’s External Relations team delivers marketing, fundraising, brand stewardship, and communications to support this work. The Mass Markets USA (MMUSA) program raises 70+ million USD in unrestricted revenue annually in the U.S. market and contributes to the IRC\’s brand, awareness, and advocacy goals. Job Overview
The Senior Officer, Standard Retention leads strategy and execution for the IRC\'s largest donor segment: supporters who give under $500 annually. This audience represents the largest share of total donor volume (300,000+) and is a critical source of sustainable unrestricted revenue and future pipeline growth. This role develops and optimizes omnichannel journeys that drive donor retention, reactivation, conversion to monthly giving, and upgrades into the Bridge, Mid-Level, and Planned Giving programs. The Senior Officer partners with acquisition leads, channel leads, the Sustainer Retention team, and other audience leads to ensure a cohesive supporter lifecycle and donor experience. This includes working with acquisition partners to maintain a strong, well-segmented pipeline for retention. The Senior Officer leads the full strategy for the Standard audience, including identifying when and how sustainer conversion fits into broader retention goals. The Sustainer Retention role supports this strategy by executing and optimizing conversion campaigns in partnership with the Senior Officer of Standard Retention. This position is ideal for a strategic, data-informed fundraiser who blends storytelling, segmentation, and channel coordination to strengthen donor relationships at scale. Key Responsibilities
Retention & Pipeline Development (40%): Lead omnichannel audience-led strategy and execution for standard donor retention and reactivation across direct mail, email, SMS, peer-to-peer (p2p), telemarketing, and digital campaigns. Design and implement audience-led donor journeys that increase retention, deepen engagement, and drive long-term value. Partner with acquisition leads to ensure a strong pipeline of new standard donors for retention efforts. Lead on developing conversion campaigns and test messaging to grow monthly giving in collaboration with the Sustainer Retention team. Analyze retention trends and develop tailored strategies for key segments (e.g., second gift, multi-year, rescue gift, pre-lapsing, lapsed). Identify upgrade pathways and collaborate with Bridge, Mid-Level, and Planned Giving leads to move high-potential donors into pipeline programs. Lifecycle Alignment & Journey Optimization (20%): Collaborate with acquisition leads to align onboarding experiences and optimize second-touch messaging. Work with MarTech and analytics to build and refine triggered journeys (e.g., thank-you, milestone, reactivation). Ensure journey sequencing, tone, and segmentation reflect donor insights and organizational priorities. Campaign Development & Execution (20%): Develop briefs, segmentation strategies, and creative direction for donor journeys and appeals. Coordinate with the centralized production team to execute campaigns across all offline and digital channels. Partner with creative teams on testing, content development, and calendar planning. Track campaign timelines, results, and improvements for continuous optimization. Insights & Innovation (10%): Use data, testing, and donor feedback to refine segmentation and messaging strategies. Pilot new tactics to increase retention, deepen loyalty, and elevate donor experience. Monitor sector trends and benchmarks to keep IRC at the forefront of donor retention innovation. Cross-Functional Collaboration (10%): Represent the Standard Retention program in internal planning and performance forums. Collaborate with Supporter Care to address donor experience and service issues that impact retention. Partner with fundraising, communications, and content teams to amplify the voice and value of the standard donor segment. Job Requirements
Education:
Bachelor’s degree in communications, marketing, or equivalent six years of experience in direct marketing, philanthropy, or development. Work Experience:
At least six years of nonprofit mass marketing fundraising experience, with a focus on donor engagement and revenue growth; demonstrated success in executing standard/low-dollar audience strategies across multiple channels; experience managing cross-functional campaigns with CRM, analytics, and vendor partners. Demonstrated Skills and Competencies:
Strategic, audience-led thinker with strong campaign instincts; ability to translate data and insights into actionable strategy; strong project management and segmentation skills; clear communicator and collaborator across departments; experience with CRM and marketing platforms (Salesforce, Springboard, Pardot, etc.); ability to juggle multiple priorities in a fast-paced, mission-driven environment; deep commitment to donor-centric fundraising and IRC values. Working Environment
This role may require working remotely full- or part-time. Applicants must have a home or alternate workspace to effectively complete work during regularly scheduled hours. How to Apply
Please submit a cover letter explaining your suitability and motivation for the role, in addition to your resume. Compensation & Benefits
Posted pay ranges apply to US-based candidates. Ranges are based on factors including the labor market, job type, internal equity, and budget. Offers are calibrated by work location, candidate experience, and skills relative to the defined job requirements. Equal Opportunity Employer : IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law. US Benefits:
We offer a comprehensive benefits package in the US, including sick days, holidays, paid time off, medical/dental/vision options, FSA for healthcare and commuter costs, a 403b retirement plan with matching, disability & life insurance, and an Employee Assistance Program for counseling and mental health support.
#J-18808-Ljbffr