CaptivateIQ
Senior Product Marketing Manager - New Products
CaptivateIQ, Menlo Park, California, United States, 94029
Overview
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About The Role CaptivateIQ is entering new territory beyond incentive compensation and sales planning. As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new and emerging products as we bring them to market. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll partner early on with our product team to develop product and GTM strategy, own positioning and messaging for new products, and work alongside sales and marketing to jump-start and grow revenue for our evolving product suite. You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Job Location The candidate selected for this opportunity must reside near one of the following locations: Menlo Park, CA Austin, TX Remote: Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Product Launches & GTM Strategy: Own new product launches — partnering early with Product, Marketing, and Sales to shape product and GTM strategy, craft compelling messaging, positioning, and launch tactics that accelerate growth Sales Enablement & Commercial Strategy: Lead enablement for new products along with key personas and competitors, equipping sales with the right collateral, insights, and training to drive revenue Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base Requirements
5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience Experience launching new products and driving GTM strategy Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging Track record of partnering with Sales and Marketing teams to drive pipeline and revenue Data-driven mindset, with the ability to measure and iterate on success Driven, resourceful, and motivated to go the extra mile to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to help you do your best work Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We are aware of active recruitment scams using the CaptivateIQ name. We will never ask for sensitive personal information or payments during the recruitment process; only after a formal offer and background checks. See details in the notice above for security practices. Compensation
The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered for this position will depend on proficiency, anticipated performance, and location. This is one component of CaptivateIQ\'s total rewards package. Seniority level
Not Applicable Employment type
Full-time Job function
Product Management and Marketing Industries
Software Development Referrals increase your chances of interviewing at CaptivateIQ by 2x
#J-18808-Ljbffr
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About The Role CaptivateIQ is entering new territory beyond incentive compensation and sales planning. As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new and emerging products as we bring them to market. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll partner early on with our product team to develop product and GTM strategy, own positioning and messaging for new products, and work alongside sales and marketing to jump-start and grow revenue for our evolving product suite. You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Job Location The candidate selected for this opportunity must reside near one of the following locations: Menlo Park, CA Austin, TX Remote: Raleigh, NC Nashville, TN Toronto, Canada Responsibilities
Product Launches & GTM Strategy: Own new product launches — partnering early with Product, Marketing, and Sales to shape product and GTM strategy, craft compelling messaging, positioning, and launch tactics that accelerate growth Sales Enablement & Commercial Strategy: Lead enablement for new products along with key personas and competitors, equipping sales with the right collateral, insights, and training to drive revenue Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base Requirements
5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience Experience launching new products and driving GTM strategy Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging Track record of partnering with Sales and Marketing teams to drive pipeline and revenue Data-driven mindset, with the ability to measure and iterate on success Driven, resourceful, and motivated to go the extra mile to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to help you do your best work Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We are aware of active recruitment scams using the CaptivateIQ name. We will never ask for sensitive personal information or payments during the recruitment process; only after a formal offer and background checks. See details in the notice above for security practices. Compensation
The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered for this position will depend on proficiency, anticipated performance, and location. This is one component of CaptivateIQ\'s total rewards package. Seniority level
Not Applicable Employment type
Full-time Job function
Product Management and Marketing Industries
Software Development Referrals increase your chances of interviewing at CaptivateIQ by 2x
#J-18808-Ljbffr