QXO
Overview The Recruitment Marketing Manager is a strategic and creative leader responsible for driving QXO’s employer brand and recruitment marketing efforts. This role shapes the way the company is perceived by potential candidates across digital platforms, campaigns, and content touchpoints. The Recruitment Marketing Manager will oversee the content calendar, campaign execution, digital presence, and CRM/CXM strategies that engage talent at every stage of the journey. Working cross-functionally with Talent Acquisition, Communications, and Creative teams, this role brings QXO’s values and employee experience to life, positioning the company as an employer of choice.
Key Responsibilities Employer Brand & Content Strategy
Develop and lead the company’s employer branding strategy across platforms and audiences
Design a compelling LinkedIn content strategy that reflects QXO’s values, culture, and EVP
Maintain a content and campaign calendar to coordinate branding and hiring initiatives
Recruitment Campaigns & Job Marketing
Create and manage branded recruitment campaigns across job boards and digital channels
Oversee job post templates to ensure consistent tone, format, and representation
Optimize job board strategy in collaboration with vendors and analytics insights
Digital & Profile Management
Maintain and update the TA intranet page to support internal stakeholders
Manage and elevate QXO’s employer profiles on Glassdoor and Indeed, including branding elements and storytelling
Lead the company’s recruitment awards strategy to strengthen employer brand credibility
Career Site & CRM Strategy
Own content updates for the QXO careers site to reflect live hiring needs, employee stories, and brand initiatives
Develop and deploy CRM and CXM campaign plans, including segmented email journeys and candidate tagging strategies
Build and nurture Talent Community engagement through storytelling and timely content
Analytics, Reporting & Creative Direction
Monitor and analyze campaign performance metrics and CRM/CXM engagement data
Translate data into actionable insights for continuous improvement
Write and deliver creative briefs to the Graphic Designer for campaign asset development
Qualifications 3+ years of experience in recruitment marketing, employer branding, or digital marketing
Proven success developing and executing employer brand strategies
Strong copywriting, storytelling, and content planning abilities
Proficiency with social media platforms (especially LinkedIn) and job board ecosystems
Experience with CRM/CXM tools and campaign analytics
Ability to manage multiple projects and stakeholders simultaneously
Experience with profile platforms (Glassdoor, Indeed), including optimization and analytics
Strong communication and collaboration skills
Familiarity with creative briefing and campaign lifecycle processes
Recruitment experience preferred
Details Seniority level: Associate
Employment type: Full-time
Job function: Human Resources and Marketing
Industries: Wholesale Building Materials
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