IPC Systems
Director, Product Marketing
IPC Systems is a global fintech company that empowers financial institutions and capital markets with advanced cloud‑based trading communications and managed connectivity solutions. We focus on solving business challenges in fast‑paced financial markets and delivering products that enable consistent market access, strong competitive advantage, and operational efficiency.
Overview You will own the translation of portfolio strategy into market impact. As the execution engine and people leader for Product Marketing you will set strategic positioning, pricing and packaging recommendations, launch plans, and enablement that improve win rates, accelerate deal velocity, and drive adoption and expansion. Your work will ensure IPC delivers a differentiated narrative in every market we serve.
Key Responsibilities
Manage and coach a Product Marketing Manager – set goals, conduct feedback cadences, and uphold quality bars.
Establish repeatable GTM processes (readiness gates, launch tiers, retros) and maintain operational rigor across regions.
Own positioning and messaging for key products, solutions, and personas to ensure clear value articulation across the funnel.
Build and maintain value frameworks, ICPs, buyer personas, and narrative architecture with the VP.
Develop the Voice of the Customer program, including a Product Advisory Council and trader engagement initiatives.
Translate pricing and packaging strategy into market‑ready offers, bundles, and guidance; partner with Product, Finance, and Sales to operationalize changes.
Lead tiered launches for products/features: define goals, success metrics, cross‑functional plans, and post‑launch optimization.
Drive adoption and expansion programs with Customer Success and Partnerships.
Build a pragmatic insights engine (market sizing, trends, win/loss, competitive plays) and translate insights into roadmap input and field plays.
Equip global Sales/channel teams with playbooks, battlecards, demos, and training; measure content utilization and impact on win rates and sales cycle time.
Support thought leadership, case studies, analyst interactions, and cultivate customer references that reinforce our narrative.
Essential Skills and Experience
8–10+ years in B2B Product Marketing (SaaS/fintech or enterprise tech) with 3+ years leading PMMs/teams.
Track record of shipping high‑impact launches and delivering measurable sales enablement outcomes.
Experience in operationalizing pricing, packaging, and commercialization motions.
Strong storytelling, writing, and executive‑level communication skills; comfortable with technical content.
Data fluency and proficiency with CRM/marketing automation and BI tools.
Bachelor’s degree required.
Desired Skills and Experience
Familiarity with capital‑market workflows and regulatory environments (e.g., MiFID II/ESMA, FINRA, FCA).
Category design, analyst relations, and ABM experience; comfort presenting to C‑suite/Board.
Exposure to PLG/PQA signals; enablement platforms (e.g., Highspot/Seismic) and stacks (Salesforce, CPQ/CLM, Marketo/Eloqua).
MBA or related advanced degree is a plus.
Compensation and Benefits We offer a competitive base salary and a comprehensive benefits package that includes:
Medical, dental, and vision coverage; 100% employer‑paid short/long‑term disability, AD&D, and life insurance.
Health Savings Account (HSA) and Flexible Spending Accounts.
401(k) with employer match and Roth contribution option.
Commuter benefits, flexible PTO, sick pay, and paid public holidays.
Professional development and tuition reimbursement, certification bonuses, and access to the IPC University e‑learning platform.
Parental leave, mental health programs, pet insurance, and employee referral rewards.
Location & Work Style This is a hybrid, full‑time role. The primary office is located in New York, NY or London, UK, with approx. 60% in‑office and 40% remote. Your schedule will be determined with your manager and may require occasional travel to client sites.
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Overview You will own the translation of portfolio strategy into market impact. As the execution engine and people leader for Product Marketing you will set strategic positioning, pricing and packaging recommendations, launch plans, and enablement that improve win rates, accelerate deal velocity, and drive adoption and expansion. Your work will ensure IPC delivers a differentiated narrative in every market we serve.
Key Responsibilities
Manage and coach a Product Marketing Manager – set goals, conduct feedback cadences, and uphold quality bars.
Establish repeatable GTM processes (readiness gates, launch tiers, retros) and maintain operational rigor across regions.
Own positioning and messaging for key products, solutions, and personas to ensure clear value articulation across the funnel.
Build and maintain value frameworks, ICPs, buyer personas, and narrative architecture with the VP.
Develop the Voice of the Customer program, including a Product Advisory Council and trader engagement initiatives.
Translate pricing and packaging strategy into market‑ready offers, bundles, and guidance; partner with Product, Finance, and Sales to operationalize changes.
Lead tiered launches for products/features: define goals, success metrics, cross‑functional plans, and post‑launch optimization.
Drive adoption and expansion programs with Customer Success and Partnerships.
Build a pragmatic insights engine (market sizing, trends, win/loss, competitive plays) and translate insights into roadmap input and field plays.
Equip global Sales/channel teams with playbooks, battlecards, demos, and training; measure content utilization and impact on win rates and sales cycle time.
Support thought leadership, case studies, analyst interactions, and cultivate customer references that reinforce our narrative.
Essential Skills and Experience
8–10+ years in B2B Product Marketing (SaaS/fintech or enterprise tech) with 3+ years leading PMMs/teams.
Track record of shipping high‑impact launches and delivering measurable sales enablement outcomes.
Experience in operationalizing pricing, packaging, and commercialization motions.
Strong storytelling, writing, and executive‑level communication skills; comfortable with technical content.
Data fluency and proficiency with CRM/marketing automation and BI tools.
Bachelor’s degree required.
Desired Skills and Experience
Familiarity with capital‑market workflows and regulatory environments (e.g., MiFID II/ESMA, FINRA, FCA).
Category design, analyst relations, and ABM experience; comfort presenting to C‑suite/Board.
Exposure to PLG/PQA signals; enablement platforms (e.g., Highspot/Seismic) and stacks (Salesforce, CPQ/CLM, Marketo/Eloqua).
MBA or related advanced degree is a plus.
Compensation and Benefits We offer a competitive base salary and a comprehensive benefits package that includes:
Medical, dental, and vision coverage; 100% employer‑paid short/long‑term disability, AD&D, and life insurance.
Health Savings Account (HSA) and Flexible Spending Accounts.
401(k) with employer match and Roth contribution option.
Commuter benefits, flexible PTO, sick pay, and paid public holidays.
Professional development and tuition reimbursement, certification bonuses, and access to the IPC University e‑learning platform.
Parental leave, mental health programs, pet insurance, and employee referral rewards.
Location & Work Style This is a hybrid, full‑time role. The primary office is located in New York, NY or London, UK, with approx. 60% in‑office and 40% remote. Your schedule will be determined with your manager and may require occasional travel to client sites.
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