Helio Outdoors
Happy to share some exciting changes over here at Aqua Leisure. We’re taking a 50‑year legacy and transforming it into something bold and new—a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We’re calling it
Helio Outdoors .
Helio Outdoors is more than just a company with history—it’s a brand with momentum. We’re breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It’s an incredible journey to be a part of. The Helio family of brands:
AquaAIRHEADYukon Charlie’sInyo PoolsPureline
We serve customers worldwide through a variety of sales channels including mass merchants, clubs, value retailers, sporting goods, e‑commerce, specialty stores, and distributors. As the Product Development team expands to meet today’s market demands, we are looking for a seasoned professional who can direct and manage business‑critical and complex product‑assortment requirements. The Senior Product Line Manager is responsible for launching new products, developing plans for new product offerings and delivering superior value to our customers to increase revenue and improve margins.
The position is based in our beautiful headquarters in Stoughton, MA.
Job Duties / Responsibilities
Develop the overall strategy for a product category and research new product options to drive sales and achieve targets.
Provide category insights and proposals by analyzing marketing, customer data and market conditions.
Work closely with the sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms.
Provide effective promotional materials and may develop special arrangements with vendors to enhance product promotions.
Support product lifecycle management of existing products and new product development projects.
Research and monitor competitors’ products and client feedback for innovative ideas.
Follow industry developments to identify potential new product opportunities and pricing models.
Collaborate with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines.
Evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety specifications and regulatory guidelines.
Manage the product line lifecycle from strategic planning to tactical activities.
Create product specifications, maintain all records, files and samples.
Prepare and present business plans justifying new product opportunities and lead cross‑functional teams through the new product development cycle.
Develop and maintain a thorough understanding of the competitive landscape, including competitive pricing, features, and specs.
Determine competitive price positioning for current and new products.
Develop and execute a 3–5‑year new product development plan to include price positioning, sales forecast, target cost and margins in line with company growth objectives.
Partner with domestic and overseas manufacturers to launch innovative and superior products each season.
Demonstrate strong verbal and written communication skills.
Research existing market conditions and conduct feasibility studies to determine market demand for existing and new products.
Facilitate communication regarding category products and promotional activities to key functional teams.
Report weekly to management on milestones and project updates.
Travel up to 20% to key accounts, vendors, tradeshows, photoshoots and/or factories overseas.
Other duties as assigned.
Required Qualifications
Possess the ability to work in a team environment with efficient time‑management skills and meet targeted goals.
Identify ways to improve business results and communicate opportunities effectively.
Strong analytic skills including experience with advanced Excel functions (pivot tables / V‑Look‑up).
Ability to work cross‑functionally with various teams and stakeholders (including Asia and outside sales representatives) to foster teamwork, open communication and alignment across functions.
Minimum 8 years’ product development experience.
Ability to oversee multiple projects and initiatives concurrently.
Effective communication skills including ability to communicate to different audiences both verbally and in writing.
Self‑motivated with a keen sense of urgency.
Proven track record of delivering success while operating within a team environment.
Strong project management skills, including ability to set and adhere to project plans, meet deadlines, prioritize work, follow‑up and manage expectations.
Will need dynamic presentation skills for internal and external meetings.
Domestic and international travel may be required.
Experience in sporting goods, seasonal toys, or branded CPG product lines is desired.
Preferred experience in the outdoor sports/recreational consumer products industry.
Additional Details Seniority Level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industry: Sporting Goods Manufacturing
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Helio Outdoors .
Helio Outdoors is more than just a company with history—it’s a brand with momentum. We’re breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It’s an incredible journey to be a part of. The Helio family of brands:
AquaAIRHEADYukon Charlie’sInyo PoolsPureline
We serve customers worldwide through a variety of sales channels including mass merchants, clubs, value retailers, sporting goods, e‑commerce, specialty stores, and distributors. As the Product Development team expands to meet today’s market demands, we are looking for a seasoned professional who can direct and manage business‑critical and complex product‑assortment requirements. The Senior Product Line Manager is responsible for launching new products, developing plans for new product offerings and delivering superior value to our customers to increase revenue and improve margins.
The position is based in our beautiful headquarters in Stoughton, MA.
Job Duties / Responsibilities
Develop the overall strategy for a product category and research new product options to drive sales and achieve targets.
Provide category insights and proposals by analyzing marketing, customer data and market conditions.
Work closely with the sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms.
Provide effective promotional materials and may develop special arrangements with vendors to enhance product promotions.
Support product lifecycle management of existing products and new product development projects.
Research and monitor competitors’ products and client feedback for innovative ideas.
Follow industry developments to identify potential new product opportunities and pricing models.
Collaborate with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines.
Evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety specifications and regulatory guidelines.
Manage the product line lifecycle from strategic planning to tactical activities.
Create product specifications, maintain all records, files and samples.
Prepare and present business plans justifying new product opportunities and lead cross‑functional teams through the new product development cycle.
Develop and maintain a thorough understanding of the competitive landscape, including competitive pricing, features, and specs.
Determine competitive price positioning for current and new products.
Develop and execute a 3–5‑year new product development plan to include price positioning, sales forecast, target cost and margins in line with company growth objectives.
Partner with domestic and overseas manufacturers to launch innovative and superior products each season.
Demonstrate strong verbal and written communication skills.
Research existing market conditions and conduct feasibility studies to determine market demand for existing and new products.
Facilitate communication regarding category products and promotional activities to key functional teams.
Report weekly to management on milestones and project updates.
Travel up to 20% to key accounts, vendors, tradeshows, photoshoots and/or factories overseas.
Other duties as assigned.
Required Qualifications
Possess the ability to work in a team environment with efficient time‑management skills and meet targeted goals.
Identify ways to improve business results and communicate opportunities effectively.
Strong analytic skills including experience with advanced Excel functions (pivot tables / V‑Look‑up).
Ability to work cross‑functionally with various teams and stakeholders (including Asia and outside sales representatives) to foster teamwork, open communication and alignment across functions.
Minimum 8 years’ product development experience.
Ability to oversee multiple projects and initiatives concurrently.
Effective communication skills including ability to communicate to different audiences both verbally and in writing.
Self‑motivated with a keen sense of urgency.
Proven track record of delivering success while operating within a team environment.
Strong project management skills, including ability to set and adhere to project plans, meet deadlines, prioritize work, follow‑up and manage expectations.
Will need dynamic presentation skills for internal and external meetings.
Domestic and international travel may be required.
Experience in sporting goods, seasonal toys, or branded CPG product lines is desired.
Preferred experience in the outdoor sports/recreational consumer products industry.
Additional Details Seniority Level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industry: Sporting Goods Manufacturing
#J-18808-Ljbffr