hiyo
THE COMPANY
Hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks.
In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.
Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non‑alcoholic social tonic which produces a similar stress‑relieving, mood‑boosting feeling that people usually seek from alcohol, but instead from healthy, functional ingredients.
THE ROLE Hiyo is seeking a creative, entrepreneurial, and results‑driven
Videographer & Editor
to concept, capture, and craft content that brings the Hiyo brand to life across every channel. This role will own the full video process, from ideation to production to post‑production, creating everything from high‑energy sizzle reels and digital campaigns to engaging event recaps, social storytelling, and animated ads.
As a key member of Hiyo’s Brand team, this individual will shape how Hiyo shows up visually across platforms, ensuring every piece of content captures the brand ethos in a thoughtful and impactful way. The ideal candidate is equal parts filmmaker, storyteller, editor, and animator, with a sharp eye for aesthetics, a passion for changing culture, and the technical skill to turn raw footage into emotionally resonant, platform‑ready content.
THE RESPONSIBILITIES
Ideate, script, storyboard, and shoot original content for Hiyo’s social, digital, and experiential channels in collaboration with Brand Marketing and Social teams
Scout locations, secure permits and equipment, manage schedules and call sheets, and coordinate talent, crew, and equipment logistics
Direct on‑set shoots: guide talent, frame interviews, capture b‑roll, and execute lighting/audio setups
Content Creation + Video Production
Capture dynamic footage across diverse environments: studio, live events, on‑premise activations, and lifestyle
Produce compelling sizzle reels, campaign videos, digital ad spots, and buyer‑facing assets that bring the Hiyo story to life with energy and emotion
Ensure consistency in tone, color, and style so all video content feels cohesive and unmistakably Hiyo
Editing + Post Production
Own the full post‑production pipeline: editing, color correction, sound design, and finishing
Deliver final assets optimized for multiple platforms: Meta (Instagram/Facebook), TikTok, YouTube, Google, e‑commerce, and digital out‑of‑home
Craft short and long‑form edits that balance aesthetic storytelling with performance‑driven goals
Manage and organize footage libraries for efficient access, reuse, and remixing
Perform QC to confirm outputs meet technical and visual standards (codecs, formats, color, playback)
Animation + Motion Design
Develop animations and motion graphics to enhance storytelling and reinforce brand identity, including logo and product animations, transitions, and kinetic typography
Seamlessly integrate motion design into social, advertising, and educational content
Partner with Brand and Marketing leads to bring new visual ideas to life through animation
Partner cross‑functionally with Marketing and Strategy teams to bring integrated campaigns to life, aligning creative direction with business goals
Support video needs for brand partnerships (e.g., concert venues, live music events, retail activations, influencer collaborations)
Produce engaging recap videos highlighting brand experiences, community events, and cultural moments
Provide creative input on visual storytelling across all brand touchpoints
Operations + Maintenance
Oversee equipment maintenance, calibration, upgrades, and gear inventory
Manage vendor relationships, budgets, and production partners for larger shoots when needed
Ensure compliance with talent releases, usage rights, licensing, and legality of all media used
THE QUALIFICATIONS
Based in the Los Angeles Metropolitan Area, with the ability to occasionally travel for shoots and events
Access to a computer, phone, internet, professional camera equipment, editing software, and a reliable workspace setup
Expert proficiency of Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Audition), with experience in color grading (DaVinci Resolve) and a strong understanding of camera, lighting, and sound workflows
3–5 years of experience in video production, content creation, editing, and animation (agency or brand‑side experience preferred)
Bachelor’s degree in Film Production, Digital Media, Cinematography, Visual Arts, or a related field (or the equivalent professional experience)
Proven ability to shoot and edit high‑quality video across social, digital, and experiential channels for multiple formats and platforms
Experience creating motion graphics, animation, and basic 2D/3D visual effects
Strong organizational, project management, and process‑driven skills for managing multiple projects, feedback cycles, and deadlines
Familiarity with creative and communication tools (Figma, Canva, Notion, Slack) strongly preferred
Deep understanding of social media trends, platform algorithms, and best practices for short‑form and long‑form video
Comfortable working in fast‑paced, entrepreneurial environments with a high level of creative ownership and autonomy
Passion for the food + beverage, health + wellness, or no‑low alcohol categories is a major plus
A positive, self‑starting attitude that works well independently, as well as on small teams
SALARY RANGE $110K–$130K/year.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Food & Beverages
#J-18808-Ljbffr
In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.
Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non‑alcoholic social tonic which produces a similar stress‑relieving, mood‑boosting feeling that people usually seek from alcohol, but instead from healthy, functional ingredients.
THE ROLE Hiyo is seeking a creative, entrepreneurial, and results‑driven
Videographer & Editor
to concept, capture, and craft content that brings the Hiyo brand to life across every channel. This role will own the full video process, from ideation to production to post‑production, creating everything from high‑energy sizzle reels and digital campaigns to engaging event recaps, social storytelling, and animated ads.
As a key member of Hiyo’s Brand team, this individual will shape how Hiyo shows up visually across platforms, ensuring every piece of content captures the brand ethos in a thoughtful and impactful way. The ideal candidate is equal parts filmmaker, storyteller, editor, and animator, with a sharp eye for aesthetics, a passion for changing culture, and the technical skill to turn raw footage into emotionally resonant, platform‑ready content.
THE RESPONSIBILITIES
Ideate, script, storyboard, and shoot original content for Hiyo’s social, digital, and experiential channels in collaboration with Brand Marketing and Social teams
Scout locations, secure permits and equipment, manage schedules and call sheets, and coordinate talent, crew, and equipment logistics
Direct on‑set shoots: guide talent, frame interviews, capture b‑roll, and execute lighting/audio setups
Content Creation + Video Production
Capture dynamic footage across diverse environments: studio, live events, on‑premise activations, and lifestyle
Produce compelling sizzle reels, campaign videos, digital ad spots, and buyer‑facing assets that bring the Hiyo story to life with energy and emotion
Ensure consistency in tone, color, and style so all video content feels cohesive and unmistakably Hiyo
Editing + Post Production
Own the full post‑production pipeline: editing, color correction, sound design, and finishing
Deliver final assets optimized for multiple platforms: Meta (Instagram/Facebook), TikTok, YouTube, Google, e‑commerce, and digital out‑of‑home
Craft short and long‑form edits that balance aesthetic storytelling with performance‑driven goals
Manage and organize footage libraries for efficient access, reuse, and remixing
Perform QC to confirm outputs meet technical and visual standards (codecs, formats, color, playback)
Animation + Motion Design
Develop animations and motion graphics to enhance storytelling and reinforce brand identity, including logo and product animations, transitions, and kinetic typography
Seamlessly integrate motion design into social, advertising, and educational content
Partner with Brand and Marketing leads to bring new visual ideas to life through animation
Partner cross‑functionally with Marketing and Strategy teams to bring integrated campaigns to life, aligning creative direction with business goals
Support video needs for brand partnerships (e.g., concert venues, live music events, retail activations, influencer collaborations)
Produce engaging recap videos highlighting brand experiences, community events, and cultural moments
Provide creative input on visual storytelling across all brand touchpoints
Operations + Maintenance
Oversee equipment maintenance, calibration, upgrades, and gear inventory
Manage vendor relationships, budgets, and production partners for larger shoots when needed
Ensure compliance with talent releases, usage rights, licensing, and legality of all media used
THE QUALIFICATIONS
Based in the Los Angeles Metropolitan Area, with the ability to occasionally travel for shoots and events
Access to a computer, phone, internet, professional camera equipment, editing software, and a reliable workspace setup
Expert proficiency of Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Audition), with experience in color grading (DaVinci Resolve) and a strong understanding of camera, lighting, and sound workflows
3–5 years of experience in video production, content creation, editing, and animation (agency or brand‑side experience preferred)
Bachelor’s degree in Film Production, Digital Media, Cinematography, Visual Arts, or a related field (or the equivalent professional experience)
Proven ability to shoot and edit high‑quality video across social, digital, and experiential channels for multiple formats and platforms
Experience creating motion graphics, animation, and basic 2D/3D visual effects
Strong organizational, project management, and process‑driven skills for managing multiple projects, feedback cycles, and deadlines
Familiarity with creative and communication tools (Figma, Canva, Notion, Slack) strongly preferred
Deep understanding of social media trends, platform algorithms, and best practices for short‑form and long‑form video
Comfortable working in fast‑paced, entrepreneurial environments with a high level of creative ownership and autonomy
Passion for the food + beverage, health + wellness, or no‑low alcohol categories is a major plus
A positive, self‑starting attitude that works well independently, as well as on small teams
SALARY RANGE $110K–$130K/year.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Food & Beverages
#J-18808-Ljbffr