ICIMS - Lutron Electronics Company, Inc
A & D Marketing Manager
ICIMS - Lutron Electronics Company, Inc, New York, New York, us, 10261
Lutron Electronics Company, Inc
A & D Marketing Manager
US-NY-New York
Job ID:
2025-4770
Type:
Regular Full-Time
# of Openings:
1
Category:
Marketing
Overview Lutron is seeking a strategic, creative, and relationship-driven Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship‑building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.
Responsibilities Creative & Strategic Campaign Development
Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
Collaborate with internal Communications team on the creative campaign strategy and deliverables
Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third‑party brands aligned with Lutron values and luxury positioning
Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
Coordinate the execution of events and brand activations in partnership with internal teams and agency support
Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts
Customer Insights & Journey Optimization
Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs
Industry Relationship Building
Build relationships with design industry media, tastemakers, and principal‑level influencers to drive joint marketing initiatives, events and earned media opportunities
Identify high‑impact sponsorships, collaborations, and industry moments to align the brand with
Work with A&D industry influencers and agency partners to develop product trade‑out agreements and content collaborations such as interviews, thought‑leadership pieces, and video testimonials
Coordinate with internal ambassadors and subject‑matter‑experts to represent brand at key events and contribute to editorial and content opportunities
Qualifications
Bachelor's degree required, marketing or communications field of study preferred
Minimum cumulative 3.00 GPA required
Minimum 10 years of relevant work experience in a Marketing/sales role required
Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Canva, Google Analytics, etc.)
Willingness to travel up to 25% of the time; ability to occasionally visit other Lutron offices
Starting pay: $140,000/yr to $185,000/yr; Lutron's employee benefits include 401k match, health, dental, life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.
Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people‑centric, technology‑driven organization. For more information, view our website at www.lutron.com.
Lutron Electronics is an Equal Opportunity – Affirmitive Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. Equal employment opportunity, including veterans and individuals with disabilities.
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A & D Marketing Manager
US-NY-New York
Job ID:
2025-4770
Type:
Regular Full-Time
# of Openings:
1
Category:
Marketing
Overview Lutron is seeking a strategic, creative, and relationship-driven Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship‑building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.
Responsibilities Creative & Strategic Campaign Development
Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
Collaborate with internal Communications team on the creative campaign strategy and deliverables
Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third‑party brands aligned with Lutron values and luxury positioning
Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
Coordinate the execution of events and brand activations in partnership with internal teams and agency support
Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts
Customer Insights & Journey Optimization
Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs
Industry Relationship Building
Build relationships with design industry media, tastemakers, and principal‑level influencers to drive joint marketing initiatives, events and earned media opportunities
Identify high‑impact sponsorships, collaborations, and industry moments to align the brand with
Work with A&D industry influencers and agency partners to develop product trade‑out agreements and content collaborations such as interviews, thought‑leadership pieces, and video testimonials
Coordinate with internal ambassadors and subject‑matter‑experts to represent brand at key events and contribute to editorial and content opportunities
Qualifications
Bachelor's degree required, marketing or communications field of study preferred
Minimum cumulative 3.00 GPA required
Minimum 10 years of relevant work experience in a Marketing/sales role required
Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Canva, Google Analytics, etc.)
Willingness to travel up to 25% of the time; ability to occasionally visit other Lutron offices
Starting pay: $140,000/yr to $185,000/yr; Lutron's employee benefits include 401k match, health, dental, life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.
Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people‑centric, technology‑driven organization. For more information, view our website at www.lutron.com.
Lutron Electronics is an Equal Opportunity – Affirmitive Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. Equal employment opportunity, including veterans and individuals with disabilities.
#J-18808-Ljbffr