Sweatpals
Senior Growth & Lifecycle Marketing Manager
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Senior Growth & Lifecycle Marketing Manager
role at
Sweatpals
Base pay range: $90,000.00/yr - $120,000.00/yr
About Sweatpals At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs. Backed by a16z Speedrun, Kevin Hart, and other world‑class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features. We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences. Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full‑time, even million‑dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools. As we scale, growth and lifecycle marketing play a critical role in turning this mission into sustainable business impact. You’ll help build and optimize the systems that connect Pals to their next experience - and make Sweatpals a habit, not a one‑time event.
What You’ll Do
Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase
Design and execute lifecycle campaigns (email, push, SMS, in‑app) that drive activation, retention, and reactivation
Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels
Create automated, personalized journeys that guide users from first event → second → community regular
Lead landing page optimization and experimentation to improve conversion rates and GMV per user
Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals
Partner with product and design to develop growth‑oriented features, referral loops, and onboarding flows
Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue
Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health
Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS
Collaborate closely with leadership on city‑level and national growth strategies tied to company OKRs
Mentor junior team members and contribute to an experimentation‑driven, high‑velocity culture
Experience
5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high‑growth consumer tech or marketplace environment
Proven track record of driving measurable GMV, retention, or revenue growth
Experience running multi‑channel campaigns and building automated lifecycle journeys
Strong understanding of analytics, experimentation, attribution, and performance reporting
Hands‑on experience with landing page optimization, SEO, and localized GEO growth strategies
Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot
Skills
Deeply data‑driven - you’re comfortable digging into metrics, segmenting users, and finding insights fast
Strong understanding of performance levers across Meta, TikTok, Google, and influencer channels
Expert in CRM and lifecycle systems - segmentation, automation, and personalization
Strategic thinker with tactical range - you can design a roadmap, launch tests, and move fast
Excellent cross‑functional collaborator - you communicate clearly and work well with product, design, and brand teams
Highly organized, reliable, and thrives in a fast‑paced startup environment
You’ll Thrive Here If You
Love finding growth leverage in data and turning insights into measurable results
Take full ownership of your metrics and think like a builder
Thrive in autonomy and speed - you move quickly, test often, and iterate fast
Are energized by ambiguity and experimentation
Care about community, storytelling, and building something that improves people’s lives
Our Values
Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking
Be a Leader: We take initiative, speak up, and drive things forward - no matter your title
Roll Up Our Sleeves: No job is too small when we’re building something big
Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities
Why Join Sweatpals
Help people find belonging and connection through movement - your work directly impacts how communities grow and thrive
Build the systems that turn real‑world moments into repeatable, measurable growth
Own high‑impact projects from day one - you’ll see the results of your work in real GMV, retention, and user happiness
Collaborate with a mission‑driven team that moves fast, cares deeply, and celebrate big wins together
Full medical, dental, and vision insurance
Flexible PTO and remote‑friendly policy
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new Sweatpals tools
#J-18808-Ljbffr
Senior Growth & Lifecycle Marketing Manager
role at
Sweatpals
Base pay range: $90,000.00/yr - $120,000.00/yr
About Sweatpals At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs. Backed by a16z Speedrun, Kevin Hart, and other world‑class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features. We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences. Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full‑time, even million‑dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools. As we scale, growth and lifecycle marketing play a critical role in turning this mission into sustainable business impact. You’ll help build and optimize the systems that connect Pals to their next experience - and make Sweatpals a habit, not a one‑time event.
What You’ll Do
Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase
Design and execute lifecycle campaigns (email, push, SMS, in‑app) that drive activation, retention, and reactivation
Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels
Create automated, personalized journeys that guide users from first event → second → community regular
Lead landing page optimization and experimentation to improve conversion rates and GMV per user
Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals
Partner with product and design to develop growth‑oriented features, referral loops, and onboarding flows
Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue
Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health
Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS
Collaborate closely with leadership on city‑level and national growth strategies tied to company OKRs
Mentor junior team members and contribute to an experimentation‑driven, high‑velocity culture
Experience
5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high‑growth consumer tech or marketplace environment
Proven track record of driving measurable GMV, retention, or revenue growth
Experience running multi‑channel campaigns and building automated lifecycle journeys
Strong understanding of analytics, experimentation, attribution, and performance reporting
Hands‑on experience with landing page optimization, SEO, and localized GEO growth strategies
Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot
Skills
Deeply data‑driven - you’re comfortable digging into metrics, segmenting users, and finding insights fast
Strong understanding of performance levers across Meta, TikTok, Google, and influencer channels
Expert in CRM and lifecycle systems - segmentation, automation, and personalization
Strategic thinker with tactical range - you can design a roadmap, launch tests, and move fast
Excellent cross‑functional collaborator - you communicate clearly and work well with product, design, and brand teams
Highly organized, reliable, and thrives in a fast‑paced startup environment
You’ll Thrive Here If You
Love finding growth leverage in data and turning insights into measurable results
Take full ownership of your metrics and think like a builder
Thrive in autonomy and speed - you move quickly, test often, and iterate fast
Are energized by ambiguity and experimentation
Care about community, storytelling, and building something that improves people’s lives
Our Values
Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking
Be a Leader: We take initiative, speak up, and drive things forward - no matter your title
Roll Up Our Sleeves: No job is too small when we’re building something big
Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities
Why Join Sweatpals
Help people find belonging and connection through movement - your work directly impacts how communities grow and thrive
Build the systems that turn real‑world moments into repeatable, measurable growth
Own high‑impact projects from day one - you’ll see the results of your work in real GMV, retention, and user happiness
Collaborate with a mission‑driven team that moves fast, cares deeply, and celebrate big wins together
Full medical, dental, and vision insurance
Flexible PTO and remote‑friendly policy
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new Sweatpals tools
#J-18808-Ljbffr