TransPerfect
Product Marketing Lead – Self-Service SaaS
TransPerfect, Atlanta, Georgia, United States, 30383
Product Marketing Lead – Self‑Service SaaS
TransPerfect is seeking a
Product Marketing Lead
to drive positioning, go‑to‑market strategy, and demand generation for our self‑service suite of GlobalLink products (Web, Share, Scribe, Strings). These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations worldwide.
Role focuses on acquisition, conversion, and retention across ecommerce and product‑led growth channels. You will oversee marketing strategy for individual products and the self‑service portfolio, driving subscription growth, upsell adoption across service tiers, and integrated GTM execution.
Key Responsibilities
Develop and refine messaging and value propositions for each self‑service solution and the broader product family.
Craft compelling, conversion‑oriented copy for product pages, onboarding flows, emails, and ad campaigns.
Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise). Ensure consistency across digital, product, and campaign touchpoints.
Lead go‑to‑market planning for new product releases, pricing changes, packaging updates, and integration.
Partner with product management, engineering, and customer support to align on key features, timelines, and positioning.
Define launch narratives and cross‑channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social.
Develop and execute full‑funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO.
Set lead acquisition, conversion, and retention goals for each product and campaign initiative.
Collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants.
Own performance tracking, analytics, and campaign retrospectives, and continuously improve based on results.
Define and optimize upsell journeys between self‑service tiers (free → pro, pro → enterprise).
Partner with customer success and sales to transition high‑value accounts from self‑serve to managed service.
Conduct persona research, user interviews, and behavior analysis to inform positioning and growth strategy.
Monitor industry trends and competitor offerings, pricing models, and marketing approaches.
Provide insights to product and executive teams on growth opportunities, positioning risks, and white space.
Qualifications
5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self‑service products or subscription‑based models.
Proven ability to drive go‑to‑market planning, digital campaign strategy, and product storytelling for technical solutions.
Experience with ecommerce platforms, self‑service conversion funnels, or product‑led growth models.
Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
Excellent writing, positioning, and cross‑functional collaboration skills.
Benefits
Medical insurance
Vision insurance
401(k)
Referrals increase your chances of interviewing at TransPerfect by 2x.
Get notified about new Product Marketing Specialist jobs in
Atlanta, GA .
#J-18808-Ljbffr
Product Marketing Lead
to drive positioning, go‑to‑market strategy, and demand generation for our self‑service suite of GlobalLink products (Web, Share, Scribe, Strings). These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations worldwide.
Role focuses on acquisition, conversion, and retention across ecommerce and product‑led growth channels. You will oversee marketing strategy for individual products and the self‑service portfolio, driving subscription growth, upsell adoption across service tiers, and integrated GTM execution.
Key Responsibilities
Develop and refine messaging and value propositions for each self‑service solution and the broader product family.
Craft compelling, conversion‑oriented copy for product pages, onboarding flows, emails, and ad campaigns.
Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise). Ensure consistency across digital, product, and campaign touchpoints.
Lead go‑to‑market planning for new product releases, pricing changes, packaging updates, and integration.
Partner with product management, engineering, and customer support to align on key features, timelines, and positioning.
Define launch narratives and cross‑channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social.
Develop and execute full‑funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO.
Set lead acquisition, conversion, and retention goals for each product and campaign initiative.
Collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants.
Own performance tracking, analytics, and campaign retrospectives, and continuously improve based on results.
Define and optimize upsell journeys between self‑service tiers (free → pro, pro → enterprise).
Partner with customer success and sales to transition high‑value accounts from self‑serve to managed service.
Conduct persona research, user interviews, and behavior analysis to inform positioning and growth strategy.
Monitor industry trends and competitor offerings, pricing models, and marketing approaches.
Provide insights to product and executive teams on growth opportunities, positioning risks, and white space.
Qualifications
5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self‑service products or subscription‑based models.
Proven ability to drive go‑to‑market planning, digital campaign strategy, and product storytelling for technical solutions.
Experience with ecommerce platforms, self‑service conversion funnels, or product‑led growth models.
Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
Excellent writing, positioning, and cross‑functional collaboration skills.
Benefits
Medical insurance
Vision insurance
401(k)
Referrals increase your chances of interviewing at TransPerfect by 2x.
Get notified about new Product Marketing Specialist jobs in
Atlanta, GA .
#J-18808-Ljbffr