MTA Office (Miles Treaster Associates)
Marketing Coordinator
MTA Office (Miles Treaster Associates), Sacramento, California, United States, 95828
Responsibilities
Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Creation of industry-leading proposal responses (RFP, RFQ, Bids)
Design and execution of compelling graphics and on-point content for use in email blasts, print collateral, client takeaways, interview presentations, and conferences
Production of banners, backdrops, theming, and RFP collateral
Planning, executing, and tracking marketing programs such as email, events, social media or content marketing
Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
Assist with developing and managing content and social media marketing programs
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Qualifications
Bachelor’s degree
in business administration, marketing, communications, or a related field
Minimum 2+ years of experience in marketing
Must have strong organizational and project management skills, as well as attention to detail
Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
Must have strong analytical skills to analyze metrics and create reports
Must have a high level of creativity
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support the President in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives and planning and organizing promotional presentations
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Integration of technology into physical and digital media, AI expertise
Seniority level Entry level
Employment type Part-time
Job function Marketing and Sales
Industries Furniture
#J-18808-Ljbffr
Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Creation of industry-leading proposal responses (RFP, RFQ, Bids)
Design and execution of compelling graphics and on-point content for use in email blasts, print collateral, client takeaways, interview presentations, and conferences
Production of banners, backdrops, theming, and RFP collateral
Planning, executing, and tracking marketing programs such as email, events, social media or content marketing
Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
Assist with developing and managing content and social media marketing programs
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Qualifications
Bachelor’s degree
in business administration, marketing, communications, or a related field
Minimum 2+ years of experience in marketing
Must have strong organizational and project management skills, as well as attention to detail
Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
Must have strong analytical skills to analyze metrics and create reports
Must have a high level of creativity
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support the President in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives and planning and organizing promotional presentations
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Integration of technology into physical and digital media, AI expertise
Seniority level Entry level
Employment type Part-time
Job function Marketing and Sales
Industries Furniture
#J-18808-Ljbffr