BoF Careers
Ugg Director, Global Integrated Marketing - UGG
BoF Careers, Los Angeles, California, United States, 90079
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Location: NYC or LA - Hybrid
The Role The Director, Global Integrated Marketing is responsible for the development and execution of UGG’s global, cross‑functional marketing strategy and seasonal integrated campaign planning for new product launches and key consumer moments across all categories of footwear, apparel, and collaborations.
Brand Strategy
Position our brand as a global fashion and lifestyle style leader.
Partner with the Senior Director to define the evolution of UGG’s current integrated marketing strategy, internal processes, competitive landscape, consumer insights, and key moments.
Leverage consumer segment insights to inform go‑to‑market strategies.
Define, develop, and create the annual roadmap for UGG’s integrated strategy, aligning strategic choices, tactics, and key enablers, engaging stakeholders across Global and Regions in Marketing.
Partner with Global teams (Product Marketing, Brand Communications, Retail Brand Experience, Creative, Marketing Ops) and Regional Marketing leaders on campaign launch cadences and planning.
Partner with Product Marketing, Consumer Insights, and Brand Communications to stay informed on consumer segments and trends, ensuring UGG continues to resonate in culture with targeted marketing strategies and communications.
Global Campaign Development, Content & Communications Strategy
Own the development of all brand, collaborations, and seasonal in‑line product campaigns and key moment activations from briefing campaign strategy and creative, consumer journey tactical planning, to asset delivery across DTC‑Retail, E‑Commerce, Wholesale, Paid, Owned channels.
Engage Global & Regional cross‑functional stakeholders in strategy and campaign planning, ensuring global asset creation delivers to North America, APAC, EMEA regional needs.
Deliver integrated marketing launch decks and present plans at seasonal go‑to‑market milestones to share global strategy and plans and collaborate on visibility of Regions on campaign plans and creative concepts.
Deliver toolkits to ensure brand guidelines are created and met across all consumer messaging for global brand consistency and approve all regional plans and activations.
Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences and owned retail spaces.
Develop and drive cross‑functional processes to deliver best‑in‑class storytelling in partnership with internal teams and external agencies.
Culture Marketing
Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle with specific strategies for Men’s and Women’s.
Be at the forefront of sharing changes in trends and cultural insights.
Team and Cross‑Functional Leadership
Instill and reinforce the highest standards for collaboration and teamwork within UGG and across the Deckers’ brand portfolio, fostering idea sharing and establishing common goals to build the brand, increase brand distinction and continuously stay relevant to consumer needs and interests.
Act as a leader and team player, fostering an environment of inclusion and belonging where all employees feel valued and motivated, differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best practices to improve representation and diversity at UGG.
Be driven by what is best for the brand and consumer first, seeing the glass half full with a positive outlook that the best solutions and progress are found in a collaborative solution.
Model behavior that practices accountability, humility, and cooperation.
Assess and provide solutions to new ways of working, processes to make collaboration more efficient and effective with Global and Regional teams.
Education / Certifications
Degree in Marketing, Communications, Digital, Media or a related field or equivalent experience.
Work Experience
10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights.
10+ years in Integrated Marketing successfully leading and executing long‑term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production (paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC‑Retail & E‑Comm, Wholesale) across Global and Regional teams.
6+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing and External Partners and Management.
Direct experience with managing across multiple projects, seasons, timelines and deliverables.
Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross‑functional teams at all levels of the organization.
Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies.
Experience developing and working within a Global GTM calendar and process is required.
Experience in Lifestyle footwear and apparel industry required.
Experience in building marketing plans for product collaborations required.
Skills / Competencies
Passion for brand building, storytelling, campaign development.
Deep understanding of category, culture, trends influencing lifestyle, fashion and street culture and be forward–thinking on what will drive brand distinction within the category and macro trends influencing the consumer need state.
Proven experience developing strategic direction and executing for how to bring pinnacle product launches, brand campaigns and collaborations to life.
Proven track record of working on world‑class multi‑channel marketing campaigns with measurable results.
Ability to work in a fast‑paced, evolving environment and thrive under pressure.
Exceptional problem solver with the ability to devise a strategy, develop a plan, effectively communicate change while taking into account the needs and attitudes of stakeholders in Global & Regional teams and manage execution.
Incredible writing skills with the ability to distill complex inputs and ideas into succinct product marketing briefs for product marketing.
Ability to communicate and succeed in a matrixed organization through influence, partnership and respect building Marketing plans across Global Functions and Regions to lead, maintain transparency and drive a unified Global brand message.
Highly motivated self‑starter and team player.
Exhibits a high level of personal integrity, empathy, and respect for others.
Proficiency in Microsoft Office suite.
What We’ll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Compensation $188,000 - $198,000
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
#J-18808-Ljbffr
Location: NYC or LA - Hybrid
The Role The Director, Global Integrated Marketing is responsible for the development and execution of UGG’s global, cross‑functional marketing strategy and seasonal integrated campaign planning for new product launches and key consumer moments across all categories of footwear, apparel, and collaborations.
Brand Strategy
Position our brand as a global fashion and lifestyle style leader.
Partner with the Senior Director to define the evolution of UGG’s current integrated marketing strategy, internal processes, competitive landscape, consumer insights, and key moments.
Leverage consumer segment insights to inform go‑to‑market strategies.
Define, develop, and create the annual roadmap for UGG’s integrated strategy, aligning strategic choices, tactics, and key enablers, engaging stakeholders across Global and Regions in Marketing.
Partner with Global teams (Product Marketing, Brand Communications, Retail Brand Experience, Creative, Marketing Ops) and Regional Marketing leaders on campaign launch cadences and planning.
Partner with Product Marketing, Consumer Insights, and Brand Communications to stay informed on consumer segments and trends, ensuring UGG continues to resonate in culture with targeted marketing strategies and communications.
Global Campaign Development, Content & Communications Strategy
Own the development of all brand, collaborations, and seasonal in‑line product campaigns and key moment activations from briefing campaign strategy and creative, consumer journey tactical planning, to asset delivery across DTC‑Retail, E‑Commerce, Wholesale, Paid, Owned channels.
Engage Global & Regional cross‑functional stakeholders in strategy and campaign planning, ensuring global asset creation delivers to North America, APAC, EMEA regional needs.
Deliver integrated marketing launch decks and present plans at seasonal go‑to‑market milestones to share global strategy and plans and collaborate on visibility of Regions on campaign plans and creative concepts.
Deliver toolkits to ensure brand guidelines are created and met across all consumer messaging for global brand consistency and approve all regional plans and activations.
Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences and owned retail spaces.
Develop and drive cross‑functional processes to deliver best‑in‑class storytelling in partnership with internal teams and external agencies.
Culture Marketing
Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle with specific strategies for Men’s and Women’s.
Be at the forefront of sharing changes in trends and cultural insights.
Team and Cross‑Functional Leadership
Instill and reinforce the highest standards for collaboration and teamwork within UGG and across the Deckers’ brand portfolio, fostering idea sharing and establishing common goals to build the brand, increase brand distinction and continuously stay relevant to consumer needs and interests.
Act as a leader and team player, fostering an environment of inclusion and belonging where all employees feel valued and motivated, differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best practices to improve representation and diversity at UGG.
Be driven by what is best for the brand and consumer first, seeing the glass half full with a positive outlook that the best solutions and progress are found in a collaborative solution.
Model behavior that practices accountability, humility, and cooperation.
Assess and provide solutions to new ways of working, processes to make collaboration more efficient and effective with Global and Regional teams.
Education / Certifications
Degree in Marketing, Communications, Digital, Media or a related field or equivalent experience.
Work Experience
10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights.
10+ years in Integrated Marketing successfully leading and executing long‑term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production (paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC‑Retail & E‑Comm, Wholesale) across Global and Regional teams.
6+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing and External Partners and Management.
Direct experience with managing across multiple projects, seasons, timelines and deliverables.
Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross‑functional teams at all levels of the organization.
Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies.
Experience developing and working within a Global GTM calendar and process is required.
Experience in Lifestyle footwear and apparel industry required.
Experience in building marketing plans for product collaborations required.
Skills / Competencies
Passion for brand building, storytelling, campaign development.
Deep understanding of category, culture, trends influencing lifestyle, fashion and street culture and be forward–thinking on what will drive brand distinction within the category and macro trends influencing the consumer need state.
Proven experience developing strategic direction and executing for how to bring pinnacle product launches, brand campaigns and collaborations to life.
Proven track record of working on world‑class multi‑channel marketing campaigns with measurable results.
Ability to work in a fast‑paced, evolving environment and thrive under pressure.
Exceptional problem solver with the ability to devise a strategy, develop a plan, effectively communicate change while taking into account the needs and attitudes of stakeholders in Global & Regional teams and manage execution.
Incredible writing skills with the ability to distill complex inputs and ideas into succinct product marketing briefs for product marketing.
Ability to communicate and succeed in a matrixed organization through influence, partnership and respect building Marketing plans across Global Functions and Regions to lead, maintain transparency and drive a unified Global brand message.
Highly motivated self‑starter and team player.
Exhibits a high level of personal integrity, empathy, and respect for others.
Proficiency in Microsoft Office suite.
What We’ll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Compensation $188,000 - $198,000
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
#J-18808-Ljbffr