Sage Hospitality Group
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F&B Marketing Manager
role at
Sage Hospitality Group
One Ocean Resort & Spa is undergoing an exciting transformation as it evolves into Dune House, debuting in Spring 2026. Located on the pristine shores of Atlantic Beach, the resort is being completely reimagined with elevated guest experiences, refreshed design, and a bold new brand identity. As part of this relaunch, we’re focused on driving revenue through innovative food and beverage strategies, impactful partnerships, and targeted marketing initiatives across both leisure and group segments.
The Marketing Manager serves as the hands‑on driver of daily marketing execution and F&B sales for the property, translating brand strategy into compelling content, campaigns, and revenue‑generating activations. Oversees day‑to‑day digital marketing, content creation, social media management, and private dining sales while supporting the Director of Marketing in executing experiential programming and brand initiatives. This role balances tactical digital marketing execution with proactive F&B event sales, requiring a hybrid marketing/sales professional who thrives moving between creating social content, closing private dining bookings, and executing on‑property activations. The ideal candidate demonstrates passion for hospitality and F&B with the ability to execute strategically across digital channels, sales pipeline management, content production, and experiential marketing.
Execute daily digital marketing initiatives across all channels including social media, email campaigns, website updates, and third‑party platforms
Manage online presence and social media channels, including content creation, posting, community engagement, and responses across all platforms and third‑party sites, ensuring unique and engaging storytelling that aligns with the brand.
Own the rolling 90‑day content calendar for property and F&B outlets that drives covers, bookings, private dining leads, and programming awareness
Maintain and optimize Google Business Profile, Yelp, Resy/OpenTable/Tock listings, TripAdvisor, and other platforms with current information, menus, photos, and review responses
Monitor and respond to online reviews and social media comments in brand voice
Collaborate with Director of Marketing and agencies on website updates, landing pages, SEO optimization, and campaign tracking
Prospect, respond to inquiries, and close private dining bookings, partial/full buyouts, and special events with clear monthly revenue goals
Manage F&B sales pipeline from initial inquiry through post‑event follow‑up; maintain inquiry log, contracts, deposits, and pace reports
Conduct site visits, create proposals, and present F&B capabilities to potential clients; detail event logistics including BEOs, menu selections, and timelines
Upsell event enhancements including bar packages, chef experiences, and décor while protecting margins and guest experience
Build repeat private dining business through strategic follow‑up and relationship management with past clients
Design marketing materials including flyers, menu inserts, table tents, digital ads, email templates, and promotional collateral using Adobe Creative Suite
Support Director of Marketing in planning and executing experiential activations, pop‑ups, chef collaborations, and branded events
Attend property activations and events to capture content, support guest experience, and troubleshoot real‑time issues
Design email templates, write compelling copy, schedule campaigns, and track performance metrics to optimize future sends
Align marketing calendars with operations, sales, and culinary teams to ensure campaigns and events are properly resourced and staffed
Provide weekly reporting on social media performance, digital campaign metrics, private dining pipeline, F&B sales pace, and marketing KPIs by utilizing Google Analytics
Maintain organized files including BEOs, contracts, content calendars, asset libraries, campaign documentation, and vendor information
Monitor marketing budget spend and provide monthly reconciliation to Director of Marketing/Director of F&B
Stay current on social media platform updates, digital marketing trends, F&B sales best practices, and hospitality marketing innovations
Education & Formal Training A four‑year college degree or equivalent education/experience
Experience Required to have a minimum of 2+ years of experience in a marketing position. Digital and hospitality experience preferred.
Knowledge/Skills
Strong understanding of digital marketing including social media management, email marketing, content creation, and paid media execution
Working knowledge of SEO best practices, Google Analytics, CMS platforms, Canva, and website optimization
Proficiency with social media management tools, scheduling platforms, and analytics dashboards
Experience with reservation and event management platforms including Resy, OpenTable, SevenRooms, or similar systems
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for graphic design and content creation
Sales experience with ability to prospect, present, negotiate, and close F&B events and private dining opportunities
Understanding of event planning, BEO creation, menu detailing, and client relationship management
Strong organizational skills with ability to manage multiple projects, deadlines, and competing priorities simultaneously in fast‑paced environment
Strong interpersonal and communication skills with ability to build relationships across all organizational levels
Proven ability to work independently and collaboratively across departments
Flexible and adaptable with willingness to work non‑traditional hours including evenings, weekends, and holidays as business demands
Passionate about hospitality, food & beverage culture, and creating memorable guest experiences
Deep curiosity about culinary trends, social media culture, digital marketing innovation, and local market dynamics
Physical Demands
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Benefits
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company‑paid short‑term disability
Paid time off for vacation, sick time, and holidays
Employee assistance program
Tuition Reimbursement
Great discounts on Hotels, Restaurants, and much more.
Work Environment This role is on property with a varied schedule; evenings/weekends/holidays as business demands.
#J-18808-Ljbffr
F&B Marketing Manager
role at
Sage Hospitality Group
One Ocean Resort & Spa is undergoing an exciting transformation as it evolves into Dune House, debuting in Spring 2026. Located on the pristine shores of Atlantic Beach, the resort is being completely reimagined with elevated guest experiences, refreshed design, and a bold new brand identity. As part of this relaunch, we’re focused on driving revenue through innovative food and beverage strategies, impactful partnerships, and targeted marketing initiatives across both leisure and group segments.
The Marketing Manager serves as the hands‑on driver of daily marketing execution and F&B sales for the property, translating brand strategy into compelling content, campaigns, and revenue‑generating activations. Oversees day‑to‑day digital marketing, content creation, social media management, and private dining sales while supporting the Director of Marketing in executing experiential programming and brand initiatives. This role balances tactical digital marketing execution with proactive F&B event sales, requiring a hybrid marketing/sales professional who thrives moving between creating social content, closing private dining bookings, and executing on‑property activations. The ideal candidate demonstrates passion for hospitality and F&B with the ability to execute strategically across digital channels, sales pipeline management, content production, and experiential marketing.
Execute daily digital marketing initiatives across all channels including social media, email campaigns, website updates, and third‑party platforms
Manage online presence and social media channels, including content creation, posting, community engagement, and responses across all platforms and third‑party sites, ensuring unique and engaging storytelling that aligns with the brand.
Own the rolling 90‑day content calendar for property and F&B outlets that drives covers, bookings, private dining leads, and programming awareness
Maintain and optimize Google Business Profile, Yelp, Resy/OpenTable/Tock listings, TripAdvisor, and other platforms with current information, menus, photos, and review responses
Monitor and respond to online reviews and social media comments in brand voice
Collaborate with Director of Marketing and agencies on website updates, landing pages, SEO optimization, and campaign tracking
Prospect, respond to inquiries, and close private dining bookings, partial/full buyouts, and special events with clear monthly revenue goals
Manage F&B sales pipeline from initial inquiry through post‑event follow‑up; maintain inquiry log, contracts, deposits, and pace reports
Conduct site visits, create proposals, and present F&B capabilities to potential clients; detail event logistics including BEOs, menu selections, and timelines
Upsell event enhancements including bar packages, chef experiences, and décor while protecting margins and guest experience
Build repeat private dining business through strategic follow‑up and relationship management with past clients
Design marketing materials including flyers, menu inserts, table tents, digital ads, email templates, and promotional collateral using Adobe Creative Suite
Support Director of Marketing in planning and executing experiential activations, pop‑ups, chef collaborations, and branded events
Attend property activations and events to capture content, support guest experience, and troubleshoot real‑time issues
Design email templates, write compelling copy, schedule campaigns, and track performance metrics to optimize future sends
Align marketing calendars with operations, sales, and culinary teams to ensure campaigns and events are properly resourced and staffed
Provide weekly reporting on social media performance, digital campaign metrics, private dining pipeline, F&B sales pace, and marketing KPIs by utilizing Google Analytics
Maintain organized files including BEOs, contracts, content calendars, asset libraries, campaign documentation, and vendor information
Monitor marketing budget spend and provide monthly reconciliation to Director of Marketing/Director of F&B
Stay current on social media platform updates, digital marketing trends, F&B sales best practices, and hospitality marketing innovations
Education & Formal Training A four‑year college degree or equivalent education/experience
Experience Required to have a minimum of 2+ years of experience in a marketing position. Digital and hospitality experience preferred.
Knowledge/Skills
Strong understanding of digital marketing including social media management, email marketing, content creation, and paid media execution
Working knowledge of SEO best practices, Google Analytics, CMS platforms, Canva, and website optimization
Proficiency with social media management tools, scheduling platforms, and analytics dashboards
Experience with reservation and event management platforms including Resy, OpenTable, SevenRooms, or similar systems
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for graphic design and content creation
Sales experience with ability to prospect, present, negotiate, and close F&B events and private dining opportunities
Understanding of event planning, BEO creation, menu detailing, and client relationship management
Strong organizational skills with ability to manage multiple projects, deadlines, and competing priorities simultaneously in fast‑paced environment
Strong interpersonal and communication skills with ability to build relationships across all organizational levels
Proven ability to work independently and collaboratively across departments
Flexible and adaptable with willingness to work non‑traditional hours including evenings, weekends, and holidays as business demands
Passionate about hospitality, food & beverage culture, and creating memorable guest experiences
Deep curiosity about culinary trends, social media culture, digital marketing innovation, and local market dynamics
Physical Demands
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Benefits
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company‑paid short‑term disability
Paid time off for vacation, sick time, and holidays
Employee assistance program
Tuition Reimbursement
Great discounts on Hotels, Restaurants, and much more.
Work Environment This role is on property with a varied schedule; evenings/weekends/holidays as business demands.
#J-18808-Ljbffr