Aspen Dental
Position Overview
Director of Social & Content Strategy – The Aspen Group (TAG) is seeking a forward‑thinking leader to drive an integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this role will own social media strategy and execution while shaping how content drives awareness, engagement, acquisition, and retention across all touchpoints. Responsibilities
Define and execute a content strategy that balances brand storytelling with performance‑driven outcomes, ensuring content is tailored to every stage of the acquisition funnel. Build frameworks for how content ladders into awareness, consideration, conversion, and loyalty across digital, social, and owned channels. Champion a test‑and‑learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team. Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms). Scale Aspen’s social voice to be authentic, differentiated, and trend‑forward while balancing governance and brand reputation. Drive growth through innovative use of creator partnerships, user‑generated content, and new activation models. Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance‑optimized across all channels. Translate media insights into actionable creative briefs and content strategies that drive measurable ROI. Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always‑on initiatives. Set clear KPIs and measurement frameworks for content effectiveness across the funnel. Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies. Deliver clear, data‑backed recommendations and thought leadership to senior stakeholders. Lead agency relationships and external creators while ensuring brand standards are upheld. Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation. Cultivate a culture of experimentation, learning, and agility within the broader marketing team. Requirements
10+ years of experience in content strategy and social media marketing, with proven leadership in consumer‑facing brands. Demonstrated ability to translate content into measurable business impact across the funnel. Deep knowledge of paid and organic social, with hands‑on experience managing campaigns and content at scale. Experience building integrated content strategies in partnership with media, brand, and creative teams. Strong analytical skills and proficiency with performance tracking and social listening tools. Excellent leadership, communication, and collaboration skills. Bachelor’s degree in Marketing, Communications, or related field (Master’s degree a plus). Benefits
A generous benefits package that includes paid time off, health, dental, vision, and a 401(k) savings plan with match. Location & Salary
Chicago, IL Annual pay range: $150,000 – $180,000, plus bonus/incentives If you are an applicant residing in California, please view our privacy policy here:
California Privacy Policy
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Director of Social & Content Strategy – The Aspen Group (TAG) is seeking a forward‑thinking leader to drive an integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this role will own social media strategy and execution while shaping how content drives awareness, engagement, acquisition, and retention across all touchpoints. Responsibilities
Define and execute a content strategy that balances brand storytelling with performance‑driven outcomes, ensuring content is tailored to every stage of the acquisition funnel. Build frameworks for how content ladders into awareness, consideration, conversion, and loyalty across digital, social, and owned channels. Champion a test‑and‑learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team. Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms). Scale Aspen’s social voice to be authentic, differentiated, and trend‑forward while balancing governance and brand reputation. Drive growth through innovative use of creator partnerships, user‑generated content, and new activation models. Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance‑optimized across all channels. Translate media insights into actionable creative briefs and content strategies that drive measurable ROI. Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always‑on initiatives. Set clear KPIs and measurement frameworks for content effectiveness across the funnel. Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies. Deliver clear, data‑backed recommendations and thought leadership to senior stakeholders. Lead agency relationships and external creators while ensuring brand standards are upheld. Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation. Cultivate a culture of experimentation, learning, and agility within the broader marketing team. Requirements
10+ years of experience in content strategy and social media marketing, with proven leadership in consumer‑facing brands. Demonstrated ability to translate content into measurable business impact across the funnel. Deep knowledge of paid and organic social, with hands‑on experience managing campaigns and content at scale. Experience building integrated content strategies in partnership with media, brand, and creative teams. Strong analytical skills and proficiency with performance tracking and social listening tools. Excellent leadership, communication, and collaboration skills. Bachelor’s degree in Marketing, Communications, or related field (Master’s degree a plus). Benefits
A generous benefits package that includes paid time off, health, dental, vision, and a 401(k) savings plan with match. Location & Salary
Chicago, IL Annual pay range: $150,000 – $180,000, plus bonus/incentives If you are an applicant residing in California, please view our privacy policy here:
California Privacy Policy
#J-18808-Ljbffr