Morada Senior Living
About Morada Senior Living
Morada Senior Living, part of the Discovery Senior Living family, manages care‑ and lifestyle‑focused senior living communities across Texas, Oklahoma, New Mexico, and Colorado. Building on our “Pillars of Excellence,” we employ thousands of vital team members and are committed to a positive work environment that recognizes their value in providing excellent care for our residents.
Summary The Director of Sales (DOS) manages the community’s sales operations. The focus is connecting with prospective residents through multiple communication platforms to inspire them to move into the community. The DOS converts leads to move‑ins to achieve occupancy targets and optimizes revenue.
Responsibilities
Interact with all leads from advertising, public relations, referrals, and personal contact, converting them into residents using professional selling skills and our sales process.
Build customer‑focused relationships by advancing leads through the sales process and securing customer commitment.
Execute all facets of the Sales Playbook—including discovery, objection handling, and closing techniques—to meet occupancy and revenue goals.
Maintain sales tracking reports, providing daily updates and communicating activities to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least once a week.
Conduct on‑site walkthroughs to ensure the community tours and model rooms are ready.
Plan and execute local sales events to generate and convert leads.
Create and manage management reports on sales activities, leads, move‑ins, and conversions.
Track leads and maintain accurate records in the CRM.
Collaborate with the Executive Director and marketing teams to develop marketing tactics that meet lead goals.
Market Conditions
Conduct quarterly competitive market research, including established and emerging communities, product ranking, and analysis.
Prepare general market analysis and track prospective residents and referral sources.
Identify competitive opportunities and threats, presenting strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Aim to meet predetermined monthly sales goals.
Determine revenue drivers (pricing, incentives, inventory management) to optimize net revenue and achieve budget.
Use selling skills to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics, recommending operational improvements to enhance community NOI.
Provide expert advice to prospective residents and internal/external partners.
External Business Development
Identify and nurture a network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.Lead monthly referral development meetings with the Executive Director and executive team to maximize community resources.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the move‑in packet with the resident and/or family.
Coordinate the resident assessment with the clinical team.
Oversee the move‑in process to ensure a smooth transition.
Ensure all state‑mandated paperwork is completed on or before the move‑in date.
Coordinate with ED, BOM, and DHW to ensure administrative files meet state requirements, enabling timely lease signing.
Leadership and Development
Maintain professional development through reading, conferences, and trainings.
Represent the community’s senior living concept professionally and honestly.
Actively participate in all community leadership meetings and functions.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or a related field (preferred).
Two years of marketing/sales experience in a senior living setting (preferred).
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience with sales CRM systems and tracking leads and sales activities.
Benefits We offer a competitive salary and a comprehensive benefit package, including medical, dental, vision, life and disability insurance, paid time off, paid holidays, a 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.
EOE/D/V
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Summary The Director of Sales (DOS) manages the community’s sales operations. The focus is connecting with prospective residents through multiple communication platforms to inspire them to move into the community. The DOS converts leads to move‑ins to achieve occupancy targets and optimizes revenue.
Responsibilities
Interact with all leads from advertising, public relations, referrals, and personal contact, converting them into residents using professional selling skills and our sales process.
Build customer‑focused relationships by advancing leads through the sales process and securing customer commitment.
Execute all facets of the Sales Playbook—including discovery, objection handling, and closing techniques—to meet occupancy and revenue goals.
Maintain sales tracking reports, providing daily updates and communicating activities to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least once a week.
Conduct on‑site walkthroughs to ensure the community tours and model rooms are ready.
Plan and execute local sales events to generate and convert leads.
Create and manage management reports on sales activities, leads, move‑ins, and conversions.
Track leads and maintain accurate records in the CRM.
Collaborate with the Executive Director and marketing teams to develop marketing tactics that meet lead goals.
Market Conditions
Conduct quarterly competitive market research, including established and emerging communities, product ranking, and analysis.
Prepare general market analysis and track prospective residents and referral sources.
Identify competitive opportunities and threats, presenting strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Aim to meet predetermined monthly sales goals.
Determine revenue drivers (pricing, incentives, inventory management) to optimize net revenue and achieve budget.
Use selling skills to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics, recommending operational improvements to enhance community NOI.
Provide expert advice to prospective residents and internal/external partners.
External Business Development
Identify and nurture a network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.Lead monthly referral development meetings with the Executive Director and executive team to maximize community resources.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the move‑in packet with the resident and/or family.
Coordinate the resident assessment with the clinical team.
Oversee the move‑in process to ensure a smooth transition.
Ensure all state‑mandated paperwork is completed on or before the move‑in date.
Coordinate with ED, BOM, and DHW to ensure administrative files meet state requirements, enabling timely lease signing.
Leadership and Development
Maintain professional development through reading, conferences, and trainings.
Represent the community’s senior living concept professionally and honestly.
Actively participate in all community leadership meetings and functions.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or a related field (preferred).
Two years of marketing/sales experience in a senior living setting (preferred).
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience with sales CRM systems and tracking leads and sales activities.
Benefits We offer a competitive salary and a comprehensive benefit package, including medical, dental, vision, life and disability insurance, paid time off, paid holidays, a 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.
EOE/D/V
#J-18808-Ljbffr