Launch Potato
Overview
Senior Manager, Paid Media (YouTube) at Launch Potato. This role leads Launch Potato’s YouTube performance marketing, owning campaign execution, P&L, and growth targets. Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with high-level strategy. Directly own campaign execution, P&L, and growth targets; test new creatives and develop playbooks; expand into other verticals over time. Work with internal stakeholders and external vendors to build new audiences and drive growth, while maintaining profitability. Collaborate with the creative team on video production and advocate for campaign needs. Lead a growth path toward leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations supported by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production to support campaign success. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build net new audiences targeting high-value customers. Qualifications
MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices driving high-performing creatives, including YouTube ABCDs and collaboration with video production teams. Demonstrated experience owning P&L and achieving aggressive growth and profitability goals, with the ability to build best-practice playbooks. Exceptional collaboration and proactive communication; comfortable presenting insights in writing and verbally, and influencing decisions across teams. EXPERIENCE 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity to significantly scale one of our most important growth channels while maintaining profitability. You’ll combine hands-on campaign management with high-level strategy, owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing and, over time, expand into other verticals and performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Compensation
Total compensation varies by market and level, with base salary plus profit-sharing bonuses and benefits. Base salary is described as per market norms; future increases are based on company and personal performance. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video efforts on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitive analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc. About Launch Potato
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture focused on speed, ownership, and measurable impact. EEO Statement
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services Note: This listing excludes unrelated promotional content and extraneous job suggestions.
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Senior Manager, Paid Media (YouTube) at Launch Potato. This role leads Launch Potato’s YouTube performance marketing, owning campaign execution, P&L, and growth targets. Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with high-level strategy. Directly own campaign execution, P&L, and growth targets; test new creatives and develop playbooks; expand into other verticals over time. Work with internal stakeholders and external vendors to build new audiences and drive growth, while maintaining profitability. Collaborate with the creative team on video production and advocate for campaign needs. Lead a growth path toward leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations supported by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production to support campaign success. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build net new audiences targeting high-value customers. Qualifications
MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices driving high-performing creatives, including YouTube ABCDs and collaboration with video production teams. Demonstrated experience owning P&L and achieving aggressive growth and profitability goals, with the ability to build best-practice playbooks. Exceptional collaboration and proactive communication; comfortable presenting insights in writing and verbally, and influencing decisions across teams. EXPERIENCE 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity to significantly scale one of our most important growth channels while maintaining profitability. You’ll combine hands-on campaign management with high-level strategy, owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing and, over time, expand into other verticals and performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Compensation
Total compensation varies by market and level, with base salary plus profit-sharing bonuses and benefits. Base salary is described as per market norms; future increases are based on company and personal performance. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video efforts on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitive analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc. About Launch Potato
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture focused on speed, ownership, and measurable impact. EEO Statement
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services Note: This listing excludes unrelated promotional content and extraneous job suggestions.
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