Logo
Mongoose

Product Marketing Director

Mongoose, Austin, Texas, us, 78716

Save Job

What You’ll Do

Make Our Story Crystal Clear:

Turn product value into simple, compelling positioning and messaging that anyone can understand, and tailor narratives to real buyer pains and outcomes across higher-ed stakeholders

Lead Launches That Land:

Build and run go‑to‑market plans with clear goals, owners, and dates so there are no surprises at launch, then drive post‑launch adoption plays and adjust quickly based on what the data tells us

Bring Market Insight to the Table:

Keep a steady drumbeat of customer conversations, win/loss analysis, and competitive intel, and turn those insights into smart bets for roadmap, messaging, and enablement

Help Sales Win More, Faster:

Create practical tools that actually get used—battlecards, talk tracks, ROI stories, and short demos—and partner with Sales on key deals to sharpen positioning, handle objections, and speed cycles

Fuel Product‑Led Growth:

Partner on in‑product messaging and activation moments that nudge users to adopt and expand, while defining the signals that matter (activation, usage milestones) and triggering the right plays

Ship Content That Matters:

Lead the creation of product pages, solution briefs, release notes, and customer proof that demonstrate real outcomes, while keeping our voice consistent across web, campaigns, and the field

Measure and Learn:

Stand up a simple PMM dashboard that tracks win rate lift, message pull‑through, adoption of key releases, and influenced pipeline/ARR, then share what’s working, what’s not, and what we’re trying next

Keep Everyone Rowing the Same Direction:

Run tight GTM standups and readiness checklists to clear blockers early, and bring the voice of the customer into Product and leadership conversations at the right moments

What You’ll Bring To The Table

Proven B2B SaaS product marketer:

Owns positioning and tiered go‑to‑markets end to end—and can point to real outcomes (e.g., win‑rate lift, faster stage conversion, adoption gains). Has led multiple high‑impact launches, applied critical thinking to turn customer and competitive insight into messaging sellers actually use, and can back it up with results

Strategic Marketer with Range:

8+ years in B2B SaaS marketing, including 5+ in Product Marketing. Able to zoom out to shape narrative and zoom in to ship the assets that make it real (positioning, messaging, tiered GTM plans). Highly analytical with the ability to turn deep competitor insights into positioning, messaging, and sales enablement. Led at least 3 Tier‑1 launches (new product or major reposition) with clear business outcomes

Sales Ally, Not a Slide Factory:

Proven impact on the field, with win rate improvements of ≥5–10 points and/or faster stage conversion tied to messaging and enablement. Builds tools sellers actually use—battlecards, talk tracks, ROI stories, short demos—with >70% field adoption within 60 days

Insight‑Driven, Not Opinion‑Driven:

Runs a steady cadence of win/loss analysis, customer interviews, and competitive tracking—and turns it into decisions. Can point to before/after examples where insight changed the story and moved a key metric (e.g., ASP, time to close)

Operator Who Ships:

Drives tight planning, clean execution, and on‑time launches while keeping owners, dates, and “definition of done” visible. Maintains a strong editorial bar: work is clear, consistent, on brand—and measurable against targets

Product‑Led Growth Curious (and Capable):

Experienced with in‑product messaging/activation (e.g., Pendo, Appcues, Amplitude) and tying experiments to adoption/expansion lift. Comfortable defining activation milestones and partnering with Growth/CS to trigger the right plays

Storyteller and Simplifier:

Translates features into outcomes people care about—plain language, no fluff. Able to tailor the same story for VPEM, Registrar, CIO/IT, Student Success, and Advancement audiences

Collaborative by Default:

Works effectively with Product, Sales, CS, and Marketing, knowing when to lead vs. influence. Comfortable facilitating alignment and clearing blockers early

Tools & Craft:

Hands‑on with HubSpot/SFDC, product analytics (Pendo/Appcues/Amplitude), BI (Looker/GA4), and call intelligence (Gong). Skilled with PMM staples: messaging frameworks, competitive grids, pricing/packaging input, launch checklists, and enablement playbooks

Higher‑Ed Fluency (Nice to Have, Not a Gate):

Familiar with campus stakeholders and systems (e.g., Slate, Salesforce Education Cloud/TargetX, Banner/Colleague, Campus Solutions, Workday Student, Canvas/Blackboard/D2L). Comfortable with FERPA/HECVAT/DSA basics and RFP/RFI cycles

Why You’ll Love It Here At Mongoose, every conversation matters. You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference. Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations. Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.

At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or any other protected characteristic. If you need accommodations during the application process, please let us know—we’re here to help.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales

Higher Education

Location Austin, Texas Metropolitan Area

Base salary range This position offers a base salary range of $125,000-$140,000 annually.

Benefits Quarterly Employee Bonus Program, Comprehensive medical, dental, and vision coverage, 401K with company match: 100% of the 1st 3% and 50% of the next 2%, Flexible PTO, Competitive Leave Policies, $600 home office set‑up stipend, 13 paid holidays, plus a week off between Christmas and New Year’s plus many other perks!

#J-18808-Ljbffr