TikTok
Senior Business Strategy Analyst - Global SMB Ads - SJC
TikTok, San Jose, California, United States, 95199
Senior Business Strategy Analyst – Global SMB Ads – San Jose, CA
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Base pay range:
$128,000 – $244,889 annually.
Responsibilities
Contribute to the design of lead management and growth strategies for SMB advertising, driving analysis and optimization across the full lead lifecycle (acquisition, segmentation, conversion).
Build and enhance data analytics and monitoring frameworks for lead management, forming scalable methodologies and KPI systems.
Explore high‑value customer attributes and AI application opportunities, supporting strategy implementation and performance evaluation.
Facilitate cross‑functional collaboration between Marketing, Sales, and Data teams to strengthen alignment in acquisition and conversion.
Qualifications
Degree in Statistics, Data Science, Business Analytics, Economics, or related fields.
3+ years of experience in data analytics, BI, or business operations; background in lead management, sales funnel, or advertising.
Proficient in SQL, with independent modeling and analysis skills.
Good understanding of AI and intelligent applications (e.g., intent modeling, attribution optimization).
Strong analytical thinking, business insight, communication, and ownership in a fast‑paced environment.
Familiarity with Python/R.
Excellent communication and cross‑functional collaboration skills.
Self‑starter mentality with the ability to thrive in a fast‑paced, evolving environment.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we celebrate our diverse voices and create an environment that reflects the many communities we reach.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation:
Base salary range $128,000 – $244,889 annually, with eligibility for discretionary bonuses and stock compensation.
Benefits:
Medical, dental, and vision insurance; 401(k) plan with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; 17 days of paid personal time.
EEO:
TikTok is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.
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Base pay range:
$128,000 – $244,889 annually.
Responsibilities
Contribute to the design of lead management and growth strategies for SMB advertising, driving analysis and optimization across the full lead lifecycle (acquisition, segmentation, conversion).
Build and enhance data analytics and monitoring frameworks for lead management, forming scalable methodologies and KPI systems.
Explore high‑value customer attributes and AI application opportunities, supporting strategy implementation and performance evaluation.
Facilitate cross‑functional collaboration between Marketing, Sales, and Data teams to strengthen alignment in acquisition and conversion.
Qualifications
Degree in Statistics, Data Science, Business Analytics, Economics, or related fields.
3+ years of experience in data analytics, BI, or business operations; background in lead management, sales funnel, or advertising.
Proficient in SQL, with independent modeling and analysis skills.
Good understanding of AI and intelligent applications (e.g., intent modeling, attribution optimization).
Strong analytical thinking, business insight, communication, and ownership in a fast‑paced environment.
Familiarity with Python/R.
Excellent communication and cross‑functional collaboration skills.
Self‑starter mentality with the ability to thrive in a fast‑paced, evolving environment.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we celebrate our diverse voices and create an environment that reflects the many communities we reach.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation:
Base salary range $128,000 – $244,889 annually, with eligibility for discretionary bonuses and stock compensation.
Benefits:
Medical, dental, and vision insurance; 401(k) plan with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; 17 days of paid personal time.
EEO:
TikTok is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.
#J-18808-Ljbffr