Sonos, Inc.
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Sr CRM Lifecycle Manager
role at
Sonos, Inc.
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role is a hybrid position. Qualified applicants must live within commuting distance of our Seattle or Boston office locations.
What You’ll Do
Own end‑to‑end lifecycle marketing strategy, designing effective customer journeys using marketing automation, segmentation, and personalization. Experience with Braze preferred.
Partner with Analytics to leverage customer data and identify high‑value behaviors, driving incremental revenue and engagement through messaging.
Propose innovative solutions to customer pain points, informing plans with qualitative and quantitative data.
Drive new initiatives to increase conversion and engagement, optimizing through experimentation and A/B, multivariate, and hold‑out tests.
Harness technology for personalization at scale, using AI, APIs, machine‑learning models, and behavioral data to improve relevancy and impact.
Write clear strategic briefs, create journey flows, and oversee execution of campaigns across email, push, SMS, and in‑app channels, ensuring consistency, quality, and on‑brand execution.
Manage multiple concurrent campaigns from concept to launch, applying project management skills and openness to experiment with AI technologies.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
8‑10 years of hands‑on experience in lifecycle or CRM campaign management, with proven ownership of cross‑channel programs (email, push, SMS, in‑app).
Strong knowledge of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar).
Demonstrated ability to design and optimize customer journeys using segmentation and personalization.
Solid understanding of A/B testing, experimentation frameworks, and campaign analytics.
Excellent project management skills, managing multiple concurrent campaigns from concept to execution.
Strong communication and collaboration skills to work effectively with cross‑functional partners.
Ability to translate customer insights, behavioral data, and qualitative research into actionable campaign strategies.
Preferred Qualifications
Experience working with Braze as the primary lifecycle marketing platform.
Familiarity with AI and machine learning applications in personalization, targeting, and campaign optimization.
Comfort with data tools (Looker, Tableau, or similar) for self‑serve analysis.
Experience writing strategic briefs and creating journey flow documentation (e.g., Miro, Lucidchart).
Prior experience presenting to and influencing leadership stakeholders.
Background in consumer technology, subscription, DTC, or e‑commerce with focus on digital engagement.
Benefits
Medical, Dental, and Vision Insurance
401(k) plan with company matching and immediate vesting
Open Time Off policy (OTO)
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Paid leave for new parents or to care for a family member with a serious health condition, short‑ and long‑term disability
Company‑paid Disability, Life, and AD&D Insurance
Voluntary benefits: Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits
Employee discount program & Sonos Radio HD – on us!
Compensation Base pay range: $119,000 – $148,400, depending on geographic location, qualifications, and experience. U.S. pay includes base salary only; no bonus, equity, or other compensation details are listed.
Visa Sponsorship Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. Applicants must be authorized to work for any U.S. employer, now and in the future.
Equal Opportunity Sonos is an equal opportunity employer. Applicants are evaluated without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. Sonos complies with all applicable laws and offers reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation, please email accommodations@sonos.com.
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Sr CRM Lifecycle Manager
role at
Sonos, Inc.
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role is a hybrid position. Qualified applicants must live within commuting distance of our Seattle or Boston office locations.
What You’ll Do
Own end‑to‑end lifecycle marketing strategy, designing effective customer journeys using marketing automation, segmentation, and personalization. Experience with Braze preferred.
Partner with Analytics to leverage customer data and identify high‑value behaviors, driving incremental revenue and engagement through messaging.
Propose innovative solutions to customer pain points, informing plans with qualitative and quantitative data.
Drive new initiatives to increase conversion and engagement, optimizing through experimentation and A/B, multivariate, and hold‑out tests.
Harness technology for personalization at scale, using AI, APIs, machine‑learning models, and behavioral data to improve relevancy and impact.
Write clear strategic briefs, create journey flows, and oversee execution of campaigns across email, push, SMS, and in‑app channels, ensuring consistency, quality, and on‑brand execution.
Manage multiple concurrent campaigns from concept to launch, applying project management skills and openness to experiment with AI technologies.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
8‑10 years of hands‑on experience in lifecycle or CRM campaign management, with proven ownership of cross‑channel programs (email, push, SMS, in‑app).
Strong knowledge of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar).
Demonstrated ability to design and optimize customer journeys using segmentation and personalization.
Solid understanding of A/B testing, experimentation frameworks, and campaign analytics.
Excellent project management skills, managing multiple concurrent campaigns from concept to execution.
Strong communication and collaboration skills to work effectively with cross‑functional partners.
Ability to translate customer insights, behavioral data, and qualitative research into actionable campaign strategies.
Preferred Qualifications
Experience working with Braze as the primary lifecycle marketing platform.
Familiarity with AI and machine learning applications in personalization, targeting, and campaign optimization.
Comfort with data tools (Looker, Tableau, or similar) for self‑serve analysis.
Experience writing strategic briefs and creating journey flow documentation (e.g., Miro, Lucidchart).
Prior experience presenting to and influencing leadership stakeholders.
Background in consumer technology, subscription, DTC, or e‑commerce with focus on digital engagement.
Benefits
Medical, Dental, and Vision Insurance
401(k) plan with company matching and immediate vesting
Open Time Off policy (OTO)
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Paid leave for new parents or to care for a family member with a serious health condition, short‑ and long‑term disability
Company‑paid Disability, Life, and AD&D Insurance
Voluntary benefits: Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits
Employee discount program & Sonos Radio HD – on us!
Compensation Base pay range: $119,000 – $148,400, depending on geographic location, qualifications, and experience. U.S. pay includes base salary only; no bonus, equity, or other compensation details are listed.
Visa Sponsorship Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. Applicants must be authorized to work for any U.S. employer, now and in the future.
Equal Opportunity Sonos is an equal opportunity employer. Applicants are evaluated without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. Sonos complies with all applicable laws and offers reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation, please email accommodations@sonos.com.
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