Peskind Executive Search
Marketing Manager (Demand Gen)
Peskind Executive Search, Denver, Colorado, United States, 80285
Marketing Manager (Demand Gen)
Our Client was born from the belief that there is a better way to get data and information to those working on the frontlines. Today, our team specializes in creating a comprehensive, multi-source common operating picture supporting planning, actionable intel and data management tailored to the specific needs of fire departments, emergency services agencies, utilities, and related industries.
Our GIS and map-based software solutions for R3™ Risk – Response – Resilience enable our customers to visualize, prepare for, respond to, and recover from small- and large-scale events and support their day-to-day operations, making communities stronger, safer, and more resilient.
Our Client is seeking a skilled Marketing Manager to take our Marketing function to the next level. This high-impact and broad position will drive marketing for our flagship SaaS geospatial Emergency Services products and promote our brand. The role includes marketing content development, website maintenance, SEO optimization, social media marketing, brand awareness, and strategic planning.
Focus will be on Demand Lead Generation.
Experience marketing software in GIS, Fire, Emergency Services, or Public Safety is highly desirable. Life with Us – Your Role as Marketing Manager
Evaluate and develop our client's marketing strategy and marketing plan working with our client's leadership to determine how best to use our resources for maximum effect
Optimize our client's demand-gen channels, including our website, paid search, and advertising
Coordinate marketing projects from start to finish, aligned with the budget and timelines
Oversee social media and content marketing strategy
Manage and maintain our website, content, and SEO plan
Write, edit, and organize marketing content for email marketing, social media, blog, and other platforms, and perform editorial reviews on contributions from others
Understand our market, buyers/personas, pain points and develop messaging and branding for campaigns aligned with the corporate mission
Monitor, report, and analyze marketing effectiveness and campaign performance and optimize lead generation
Work closely with Sales on messaging and demand generation to contribute to the company’s business development and growth strategy
Maximize utilization of HubSpot marketing automation – campaigns, landing pages, lists, progressive profiling, workflows, lead capture, scoring, and analytics and reporting
Research demand for our client's products and services in collaboration with Product Management
Coordinate with Sales to manage the promotion of events, and collaborate with Sales on executing trade shows and events as needed
Work cross-functionally with Sales, Product, and Customer Success
Your Qualifications and Experience
Bachelor’s degree or equivalent experience in Marketing or related business discipline
3-5 years of marketing management experience with solid project management skills and a detail-oriented, metrics-driven focus
Demonstrated experience with Sales/CRM platforms (HubSpot Marketing preferred)
Solid written communication skills, including writing and proofreading, with the ability to translate complex concepts into actionable information
Experience developing content for the web, blogs, newsletters, social media, collateral, video, and presentations
Website design and maintenance
Experience with SEO, SEM, and Google Analytics and Ads
Proficiency with Microsoft 365 (Word, Excel, PowerPoint), Google Workspace, Slack, Teams
Manage resources, efforts, and juggling projects and timelines in the development of marketing materials and projects
Growth mindset – separate the urgent from the important, handle a variety of tasks, execute rapidly, thrive with less oversight and process, and learn and help us grow
Confidence in identifying the path forward, making recommendations, and taking action; must be self-directed, collaborative, responsible, accountable, and transparent
Stand Out Skills (good to have):
Experience in Public Safety software, GIS software, Fire, Emergency Operations or Electric Utilities
Marketing certification and membership in a professional marketing organization
Experience in growth-stage companies with B2G or B2B SaaS is highly preferred
Experience working with web CMS software
Experience with Adobe Suite (InDesign, Photoshop, Acrobat), Adobe Express, Canva and/or video editing tools
Familiarity with webinar software, such as Zoom and Google Meet
Knowledge of Monday, Confluence, Jira or similar tools
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Our GIS and map-based software solutions for R3™ Risk – Response – Resilience enable our customers to visualize, prepare for, respond to, and recover from small- and large-scale events and support their day-to-day operations, making communities stronger, safer, and more resilient.
Our Client is seeking a skilled Marketing Manager to take our Marketing function to the next level. This high-impact and broad position will drive marketing for our flagship SaaS geospatial Emergency Services products and promote our brand. The role includes marketing content development, website maintenance, SEO optimization, social media marketing, brand awareness, and strategic planning.
Focus will be on Demand Lead Generation.
Experience marketing software in GIS, Fire, Emergency Services, or Public Safety is highly desirable. Life with Us – Your Role as Marketing Manager
Evaluate and develop our client's marketing strategy and marketing plan working with our client's leadership to determine how best to use our resources for maximum effect
Optimize our client's demand-gen channels, including our website, paid search, and advertising
Coordinate marketing projects from start to finish, aligned with the budget and timelines
Oversee social media and content marketing strategy
Manage and maintain our website, content, and SEO plan
Write, edit, and organize marketing content for email marketing, social media, blog, and other platforms, and perform editorial reviews on contributions from others
Understand our market, buyers/personas, pain points and develop messaging and branding for campaigns aligned with the corporate mission
Monitor, report, and analyze marketing effectiveness and campaign performance and optimize lead generation
Work closely with Sales on messaging and demand generation to contribute to the company’s business development and growth strategy
Maximize utilization of HubSpot marketing automation – campaigns, landing pages, lists, progressive profiling, workflows, lead capture, scoring, and analytics and reporting
Research demand for our client's products and services in collaboration with Product Management
Coordinate with Sales to manage the promotion of events, and collaborate with Sales on executing trade shows and events as needed
Work cross-functionally with Sales, Product, and Customer Success
Your Qualifications and Experience
Bachelor’s degree or equivalent experience in Marketing or related business discipline
3-5 years of marketing management experience with solid project management skills and a detail-oriented, metrics-driven focus
Demonstrated experience with Sales/CRM platforms (HubSpot Marketing preferred)
Solid written communication skills, including writing and proofreading, with the ability to translate complex concepts into actionable information
Experience developing content for the web, blogs, newsletters, social media, collateral, video, and presentations
Website design and maintenance
Experience with SEO, SEM, and Google Analytics and Ads
Proficiency with Microsoft 365 (Word, Excel, PowerPoint), Google Workspace, Slack, Teams
Manage resources, efforts, and juggling projects and timelines in the development of marketing materials and projects
Growth mindset – separate the urgent from the important, handle a variety of tasks, execute rapidly, thrive with less oversight and process, and learn and help us grow
Confidence in identifying the path forward, making recommendations, and taking action; must be self-directed, collaborative, responsible, accountable, and transparent
Stand Out Skills (good to have):
Experience in Public Safety software, GIS software, Fire, Emergency Operations or Electric Utilities
Marketing certification and membership in a professional marketing organization
Experience in growth-stage companies with B2G or B2B SaaS is highly preferred
Experience working with web CMS software
Experience with Adobe Suite (InDesign, Photoshop, Acrobat), Adobe Express, Canva and/or video editing tools
Familiarity with webinar software, such as Zoom and Google Meet
Knowledge of Monday, Confluence, Jira or similar tools
#J-18808-Ljbffr