The Coca-Cola Company is hiring: Senior Brand Manager - Simply Juice in Chicago

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Pay found in job post

Retrieved from the description.

Base pay range

$130,000.00/yr - $147,000.00/yr

Join The Coca-Cola Company, a global enterprise that has been shaping and innovating the beverage industry since 1886. Be part of a team that creates inspiring brand strategies and owns the refreshment experience for millions. We are seeking a dynamic Senior Brand Manager to lead the Simply® Juice brand portfolio with creativity, innovation, and passion for consumer-centered strategies. This role offers the unique opportunity to drive impactful brand initiatives while collaborating across functional teams to ensure success in a pivotal category of the marketplace.

What You’ll Do

As a Senior Brand Manager, you'll play a key role in defining, growing, and protecting the Simply Juice brand. You'll partner with key stakeholders across the organization, including agency partners, innovation teams, customer teams, R&D, and commercial leadership, to achieve strategic brand goals.

Specific responsibilities will include:

• Strategic Brand Planning: Craft and define short- and long-term business plans that identify brand objectives, align with broader organizational priorities, and drive market performance.
• Marketing Excellence: Develop integrated marketing plans to support strategic business initiatives, ensuring campaigns resonate with the target audience.
• Consumer Insights: Leverage consumer research tools (e.g., Nielsen, IRI, Bases) and behavioral analytics to tap into unmet opportunities and guide decision-making.
• Portfolio Strategy Development: Establish brand positioning across offerings to maximize market potential, competitive advantage, and consumer engagement.
• Cross-Function Collaboration: Partner with operating units, bottling system teams, agencies, and technical functions to ensure consistent alignment and execution of brand initiatives.
• Creative Development: Lead the creation and management of agency briefs while evaluating creative concepts for alignment, impact, and execution.
• Performance & Growth Analysis: Conduct regular business reviews, analyze market trends, and assess key initiatives that drive measurable brand growth.
• Budget Impact Management: Recommend investment allocation strategies that optimize marketing budgets and brand performance.
• Leadership & Influence: Inspire and manage agency partnerships while influencing internal teams toward shared business priorities.
• Thought Leadership: Share insights and recommendations with divisional managers and leadership regarding brand trajectory, innovation pipelines, and emerging trends.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7+ years of proven experience in brand management, ideally within FMCG (Fast-Moving Consumer Goods).
• Proficiency with quantitative consumer research tools (e.g., Nielsen, IRI, Bases) and a strong aptitude for leveraging insights to drive decision-making.
• Savvy in brand positioning development and media strategy.
• Ability to evaluate creative concepts with a focus on consumer-centric outcomes, strategic alignment, and business goals.
• Excellent collaboration skills to work effectively with cross-functional teams and external agencies.
• Strong business acumen and analytical abilities for ongoing evaluation of brand-building opportunities and growth potential.
• Passion for innovation, coupled with a drive to influence consumer behavior and brand equity.

What We Can Offer You

• Global Exposure: Opportunity to collaborate with world‑class marketing professionals and global technology leaders across Coca-Cola’s extensive network of 200+ iconic brands.
• Career Growth: Build your professional skills through challenging projects and initiatives that foster development in brand strategy and leadership excellence.
• Innovative Work Environment: Contribute to industry‑leading frameworks and processes that redefine brand‑building in the competitive beverage industry.
• Impactful Contributions: Drive Simply Juice’s growth strategy and refresh the world with creative solutions that connect deeply with consumers around the globe.

Skills

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Experimentation; Design; Design Thinking; Influencer Marketing; Audience Engagement; Data Insights; Market Segmentation; Storytelling; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Portfolio Strategies; Agile; System Economics; Omnichannel Interactions

Employment details

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 15

Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.