Ferretti Search is hiring: Marketing Manager in Troy

Ferretti Search is proud to partner with a Green-Energy/EV-software company to locate their next Marketing Manager based in Troy, MI. This is a high-visibility, hands-on role to own marketing strategy, brand messaging, and lead generation as the company scales its energy software platform.

Marketing Manager

Location: Troy, MI (Onsite, with flexibility)

Compensation: $80,000 to $100,000 base salary (hard cap)

Benefits: Health, vision, and dental coverage, 401(k) with company match, paid time off

What’s in it for you?

• Ownership & autonomy: Lead the marketing function for a high-growth energy technology firm with room to build.
• Impact-driven work: Shape brand positioning, build demand campaigns, and directly influence sales pipeline.
• Cross-functional exposure: Work closely with product, sales, and leadership to align messaging and growth strategies.
• Growth trajectory: As the business model evolves, your contributions can broaden as marketing scales into new channels.

What will your day look like?

• Develop and execute multi-channel campaigns (digital, email, print, events) with measurable KPIs
• Manage vendor and agency relationships, ensuring creative deliverables align with brand and ROI expectations
• Oversee the company website, campaign tracking, A/B testing, SEO, and UX optimization
• Lead lead generation initiatives—define targets, manage funnels, optimize ad spend, and report on ROI
• Collaborate with internal team members (product, accounts, etc.) to align messaging with market needs
• Analyze campaign performance, market trends, and competitor activity to recommend improvements

Who are you?

• Marketing experience: 5+ years executing demand generation or full-funnel marketing campaigns
• Hands-on & strategic: Ability to both build campaigns and think about long-term brand positioning
• Technical comfort: Experience with CRM and marketing automation (e.g., Zoho, HubSpot, Marketo) and analytics tools
• Business sense: Capable of linking marketing metrics to business outcomes—sales pipeline, conversion rates, etc.
• Communication skills: Strong writing, presentation, and stakeholder influence abilities
• Industry familiarity: Exposure to SaaS, energy, or B2B technology is a plus
• Education: Degree in Marketing, Business, or related field preferred

Application & Contact Information

To be considered, please apply directly here on LinkedIn. For immediate consideration, feel free to email your resume to Matt Roe at mroe@ferrettisearch.com.

Related Terms: Marketing Manager, Demand Generation, B2B Marketing, Lead Generation, Digital Marketing, Brand Strategy, Campaign Management, Growth Marketing