Good Natured Brand
Senior Marketing Manager (New York)
Good Natured Brand, New York, New York, United States, 10261
Who Are We?
At
Good Natured Brand , our mission is to revolutionize clean living with natural, innovative solutions that put the health of families and pets first, delivering powerful results, safe ingredients, and irresistible freshness. Born in the pine-scented air of Maine and inspired by a mothers love, we craft plant-based products that keep homes fresh, clean, and safe for kids, pets, and the planet.
From our best-selling Carpet Deodorizer to a growing line of pet and family-safe home care essentials, Good Natured Brand has reached
millions of households
and built a loyal community of good natured customers. With over
100K followers
and
200M social media impressions , we continue to redefine what clean really means.
Backed by over
$9M in funding
from leading Silicon Valley investors including
Lux Capital, Correlation Ventures, and Gokul Rajaram , our parent company Flora has assembled a world-class team from
Goldman Sachs, Google, LOral, Amazon, and Walmart , combining deep operational expertise with AI-powered innovation.
At Good Natured Brand, we believe in creating a cleaner, healthier world. Join us as we bring nature back into every home, one product at a time.
Role Description
Were seeking a highly ambitious
Senior Marketing Manager /
Director
to scale Good Natured Brand into the national leader in pet-safe cleaning products. Youll own brand and marketing strategy alongside full omnichannel growth, leading performance marketing, content, social, design, and product teams. By embedding internal and external AI technologies into marketing, youll drive faster execution, smarter strategies, and outsized impact.
This is a C-level track role, with the expectation to grow into CMO/CEO within two years.
Key Responsibilities
Brand & Marketing Strategy
Develop and execute holistic marketing strategies, evolving brand positioning, messaging, and creative direction to build awareness, deepen customer loyalty, and drive long-term organic growth. Retail Expansion
Lead national retail growth by building relationships with buyers, securing new placements, and representing the brand at trade shows and conventions. Develop marketing and sales strategies to ensure strong sell-through and lasting retail partnerships. Omnichannel P&L Ownership
Own the financial performance across all non-Amazon channels (Shopify, Chewy, Walmart.com, retail, etc.), balancing revenue growth with profitability by managing sales, advertising spend, and operating costs. Performance Marketing
Oversee paid acquisition strategy in partnership with the performance marketing team, ensuring campaigns across digital channels are optimized for ROI, lifetime value, and long-term growth. Content & Social Media
Guide content strategy to strengthen brand storytelling across our blog and social channels (Instagram, Facebook, TikTok, LinkedIn, X, Reddit). Work with the team to create engaging, shareable content that builds community and brand equity. Partnerships
Develop and manage influencer, ambassador, and brand partnerships that expand reach, reinforce credibility, and foster community engagement around Good Natured Brand. Team Leadership
Provide direction, mentorship, and accountability for the marketing team, ensuring cross-functional collaboration and excellence in execution across all initiatives. PR & Thought Leadership
Position Good Natured Brand as a pioneer in the
pet-safe cleaning products industry
by securing media coverage, speaking opportunities, and press features. Highlight our role in redefining what clean means for pet parents, families, and environmentally conscious consumers.
Preferred Qualifications
Pet Lover & Mission-Driven
Deep passion for pets, families, and creating healthier homes through safe, natural, and sustainable products. Ambitious, Entrepreneurial & Future C-Suite Leader
Thrives in high-growth, fast-paced environments with the drive and capability to step into a
CMO/CEO role within two years . Proven Brand Builder
Experience building or scaling a consumer brand to
$50M+ in revenue , with expertise in omnichannel marketing (e-commerce, retail, partnerships). Retail Expansion Experience
Demonstrated success in launching or expanding brands into
national retailers
(Costco, Target, Walmart etc.) , including managing buyer relationships and driving strong sell-through. AI-Native Marketer
Skilled at using
AI technologies
to build campaigns, content, and creatives, and to optimize marketing performance. Analytical & Commercially Savvy
Strong command of
P&L ownership, KPIs, and data-driven decision making , with a track record of driving profitable growth. Team Builder & Leader
510 years in marketing, with proven success
building & leading cross-functional teams
across performance marketing, social media, content, product, and design. Strategic Storyteller
Exceptional ability to craft and communicate compelling brand narratives that position
Good Natured Brand as the category leader in pet-safe cleaning products .
Why Good Natured Brand?
Build a National Leader
Help create the
#1 brand in pet-safe cleaning , shaping an industry thats growing rapidly as more families and pet parents demand safer, natural alternatives. Explosive Growth
Weve achieved
10x growth in just three years , reached millions of households, and built a loyal community with
200M+ social impressions and were only getting started. C-Suite Path
This isnt just another marketing role. Youll step in with
real ownership and a clear track to CMO/CEO within two years , tied to a future
multi-million dollar exit . AI-Powered Advantage
Leverage cutting-edge
AI technologies
across campaigns, content, and growth strategiesgiving you tools to move faster, scale smarter, and outperform competitors. Backed by Top Investors
Supported by
$9M+ in Silicon Valley funding
and a leadership team from Goldman Sachs, Google, LOral, Amazon, and Walmart, were built to scale. Global Talent, Shared Mission
Join a diverse, international team driven by curiosity, ambition, and collaboration, united by a mission to bring healthier, safer living into every home. Compensation & Perks
Competitive salary, strong equity package, and hybrid flexibility to give you both freedom and ownership in building a transformative brand.
At
Good Natured Brand , our mission is to revolutionize clean living with natural, innovative solutions that put the health of families and pets first, delivering powerful results, safe ingredients, and irresistible freshness. Born in the pine-scented air of Maine and inspired by a mothers love, we craft plant-based products that keep homes fresh, clean, and safe for kids, pets, and the planet.
From our best-selling Carpet Deodorizer to a growing line of pet and family-safe home care essentials, Good Natured Brand has reached
millions of households
and built a loyal community of good natured customers. With over
100K followers
and
200M social media impressions , we continue to redefine what clean really means.
Backed by over
$9M in funding
from leading Silicon Valley investors including
Lux Capital, Correlation Ventures, and Gokul Rajaram , our parent company Flora has assembled a world-class team from
Goldman Sachs, Google, LOral, Amazon, and Walmart , combining deep operational expertise with AI-powered innovation.
At Good Natured Brand, we believe in creating a cleaner, healthier world. Join us as we bring nature back into every home, one product at a time.
Role Description
Were seeking a highly ambitious
Senior Marketing Manager /
Director
to scale Good Natured Brand into the national leader in pet-safe cleaning products. Youll own brand and marketing strategy alongside full omnichannel growth, leading performance marketing, content, social, design, and product teams. By embedding internal and external AI technologies into marketing, youll drive faster execution, smarter strategies, and outsized impact.
This is a C-level track role, with the expectation to grow into CMO/CEO within two years.
Key Responsibilities
Brand & Marketing Strategy
Develop and execute holistic marketing strategies, evolving brand positioning, messaging, and creative direction to build awareness, deepen customer loyalty, and drive long-term organic growth. Retail Expansion
Lead national retail growth by building relationships with buyers, securing new placements, and representing the brand at trade shows and conventions. Develop marketing and sales strategies to ensure strong sell-through and lasting retail partnerships. Omnichannel P&L Ownership
Own the financial performance across all non-Amazon channels (Shopify, Chewy, Walmart.com, retail, etc.), balancing revenue growth with profitability by managing sales, advertising spend, and operating costs. Performance Marketing
Oversee paid acquisition strategy in partnership with the performance marketing team, ensuring campaigns across digital channels are optimized for ROI, lifetime value, and long-term growth. Content & Social Media
Guide content strategy to strengthen brand storytelling across our blog and social channels (Instagram, Facebook, TikTok, LinkedIn, X, Reddit). Work with the team to create engaging, shareable content that builds community and brand equity. Partnerships
Develop and manage influencer, ambassador, and brand partnerships that expand reach, reinforce credibility, and foster community engagement around Good Natured Brand. Team Leadership
Provide direction, mentorship, and accountability for the marketing team, ensuring cross-functional collaboration and excellence in execution across all initiatives. PR & Thought Leadership
Position Good Natured Brand as a pioneer in the
pet-safe cleaning products industry
by securing media coverage, speaking opportunities, and press features. Highlight our role in redefining what clean means for pet parents, families, and environmentally conscious consumers.
Preferred Qualifications
Pet Lover & Mission-Driven
Deep passion for pets, families, and creating healthier homes through safe, natural, and sustainable products. Ambitious, Entrepreneurial & Future C-Suite Leader
Thrives in high-growth, fast-paced environments with the drive and capability to step into a
CMO/CEO role within two years . Proven Brand Builder
Experience building or scaling a consumer brand to
$50M+ in revenue , with expertise in omnichannel marketing (e-commerce, retail, partnerships). Retail Expansion Experience
Demonstrated success in launching or expanding brands into
national retailers
(Costco, Target, Walmart etc.) , including managing buyer relationships and driving strong sell-through. AI-Native Marketer
Skilled at using
AI technologies
to build campaigns, content, and creatives, and to optimize marketing performance. Analytical & Commercially Savvy
Strong command of
P&L ownership, KPIs, and data-driven decision making , with a track record of driving profitable growth. Team Builder & Leader
510 years in marketing, with proven success
building & leading cross-functional teams
across performance marketing, social media, content, product, and design. Strategic Storyteller
Exceptional ability to craft and communicate compelling brand narratives that position
Good Natured Brand as the category leader in pet-safe cleaning products .
Why Good Natured Brand?
Build a National Leader
Help create the
#1 brand in pet-safe cleaning , shaping an industry thats growing rapidly as more families and pet parents demand safer, natural alternatives. Explosive Growth
Weve achieved
10x growth in just three years , reached millions of households, and built a loyal community with
200M+ social impressions and were only getting started. C-Suite Path
This isnt just another marketing role. Youll step in with
real ownership and a clear track to CMO/CEO within two years , tied to a future
multi-million dollar exit . AI-Powered Advantage
Leverage cutting-edge
AI technologies
across campaigns, content, and growth strategiesgiving you tools to move faster, scale smarter, and outperform competitors. Backed by Top Investors
Supported by
$9M+ in Silicon Valley funding
and a leadership team from Goldman Sachs, Google, LOral, Amazon, and Walmart, were built to scale. Global Talent, Shared Mission
Join a diverse, international team driven by curiosity, ambition, and collaboration, united by a mission to bring healthier, safer living into every home. Compensation & Perks
Competitive salary, strong equity package, and hybrid flexibility to give you both freedom and ownership in building a transformative brand.