Landelion Inc
Marketing Associate (Cross-Border Focus) (Beverly)
Landelion Inc, Beverly, Massachusetts, United States, 01915
About Landelion Inc.
Landelion Inc. is a Massachusetts-based cross-border growth partner helping enterprises succeed across the U.S., China, and global markets.
Unlike local digital agencies, we specialize in two-way international expansion: Helping international companiesespecially U.S. enterprisesgrow in China Supporting Chinese enterprises as they enter the U.S. market and expand globally
Our three-layer structure solves the biggest challenges of cross-border growth: 1 Marketing
market entry strategy, digital campaigns, lead generation 2 Content
localization and creation of websites, videos, brochures, and brand stories 3 Execution
on-the-ground support including trade shows, staffing, events, and local operations
Headquartered in Beverly, MA, with execution teams across Asia, we deliver solutions that blend local insight with global reach.
What Youll Do This role is designed for early-career marketers with strong potential in digital marketing, lead generation, and brand growth.
You will apply one core skillsetdigital marketing & lead generationto two key tracks: Landelion Brand Growth Drive lead generation through SEO, ads, email campaigns, and content marketing Build and refine brand assets (website, social, case studies, sales decks) Engage inbound prospects: qualify leads and support sales in closing deals Client Cross-Border Marketing Projects Act as project lead for client campaigns, delivering full-stack support Apply our three-layer model (Marketing
Content
Execution) to drive results Manage digital campaigns and coordinate localized content production Collaborate with sales and client stakeholders to align goals and solutions Support client retention through reporting, upsell, and renewals Core Skillset (applies to both tracks) SEO, paid ads, email marketing, content funnels Copywriting for websites, social posts, videos, case studies, sales materials Analytics & optimization with Google Analytics, UTM tagging, dashboards Cross-border execution across the U.S., China, and other international markets
Who You Are Must-Haves: Bachelors degree in Marketing, Communications, or related discipline 03 years experience (internships & project work count) Strong foundation in digital marketing practices Excellent English writing and communication skills Ability to collaborate in teams and coordinate projects with multiple stakeholders Proactive, detail-oriented, eager to learn in a multicultural team
Bonus Points: HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads AI tools, video editing, visual content creation Interest in U.S.Asia business (Mandarin a plus) Familiarity with either U.S. or Chinese market
Compensation & Growth Base: $48,000$52,000 Bonus: Up to $8,000/year (based on campaigns & project performance) OTE: ~$60,000/year Growth Path: Marketing Manager / Client Project Manager / Strategic Marketing Lead Perks: Career training, digital tools, potential travel for client events
In one sentence:
Youll master one set of digital marketing skills and apply them in two tracksgrowing Landelions brand and executing cross-border client projectswhile building expertise in both U.S.-to-China and China-to-global market expansion.
Unlike local digital agencies, we specialize in two-way international expansion: Helping international companiesespecially U.S. enterprisesgrow in China Supporting Chinese enterprises as they enter the U.S. market and expand globally
Our three-layer structure solves the biggest challenges of cross-border growth: 1 Marketing
market entry strategy, digital campaigns, lead generation 2 Content
localization and creation of websites, videos, brochures, and brand stories 3 Execution
on-the-ground support including trade shows, staffing, events, and local operations
Headquartered in Beverly, MA, with execution teams across Asia, we deliver solutions that blend local insight with global reach.
What Youll Do This role is designed for early-career marketers with strong potential in digital marketing, lead generation, and brand growth.
You will apply one core skillsetdigital marketing & lead generationto two key tracks: Landelion Brand Growth Drive lead generation through SEO, ads, email campaigns, and content marketing Build and refine brand assets (website, social, case studies, sales decks) Engage inbound prospects: qualify leads and support sales in closing deals Client Cross-Border Marketing Projects Act as project lead for client campaigns, delivering full-stack support Apply our three-layer model (Marketing
Content
Execution) to drive results Manage digital campaigns and coordinate localized content production Collaborate with sales and client stakeholders to align goals and solutions Support client retention through reporting, upsell, and renewals Core Skillset (applies to both tracks) SEO, paid ads, email marketing, content funnels Copywriting for websites, social posts, videos, case studies, sales materials Analytics & optimization with Google Analytics, UTM tagging, dashboards Cross-border execution across the U.S., China, and other international markets
Who You Are Must-Haves: Bachelors degree in Marketing, Communications, or related discipline 03 years experience (internships & project work count) Strong foundation in digital marketing practices Excellent English writing and communication skills Ability to collaborate in teams and coordinate projects with multiple stakeholders Proactive, detail-oriented, eager to learn in a multicultural team
Bonus Points: HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads AI tools, video editing, visual content creation Interest in U.S.Asia business (Mandarin a plus) Familiarity with either U.S. or Chinese market
Compensation & Growth Base: $48,000$52,000 Bonus: Up to $8,000/year (based on campaigns & project performance) OTE: ~$60,000/year Growth Path: Marketing Manager / Client Project Manager / Strategic Marketing Lead Perks: Career training, digital tools, potential travel for client events
In one sentence:
Youll master one set of digital marketing skills and apply them in two tracksgrowing Landelions brand and executing cross-border client projectswhile building expertise in both U.S.-to-China and China-to-global market expansion.