onXmaps, Inc.
Overview
OnX is a pioneer in digital outdoor navigation. Founded in Montana, the company has more than 400 employees working in largely remote / hybrid roles. OnX creates regional “Basecamps” to connect remote employees with other onXers and brings outdoor passion into the workplace. What You’ll Do
You will be a versatile and creative Marketing Manager responsible for storytelling through digital channels. You’ll create engaging content, build relationships with our audience, and grow our brand presence across multiple social media platforms. The role is embedded directly in the TroutRoutes team to ensure strategic alignment, fast iteration, and high-context decision-making. Key Responsibilities
Social Media Proactive monitoring and engagement in social media channels for comments, questions, and messages, supporting efforts to grow follower count, engagement rates, and brand awareness. Content Creation & Publishing including developing, drafting, and scheduling engaging content (posts, stories, videos, graphics) across social media platforms. Stay updated on platform changes, industry trends, and competitor activity. Suggest new content ideas and creative ways to engage audiences.
Marketing Automation Create automated nurturing campaigns designed to optimize conversion during and post trial periods. Establish extensive A/B testing to ensure continuous improvement over time. Collaborate with internal MA team to ensure alignment and best practice.
Performance Marketing Support Assist UA performance marketing team on paid advertising initiatives (targeting, budget tracking, reporting) across paid media channels (paid social, search, display, video, etc.) Assist in launching and managing campaigns, contests, and promotions as necessary from time to time.
Measurement Work with cross-functional teams to forecast and report weekly and monthly channel-level installs, trials, CAC, and LTV:CAC performance. Stay on top of mobile measurement and privacy changes (SKAN, ATT, MMPs, etc.)
Other duties as assigned What You’ll Bring
5+ years across performance marketing disciplines, spanning paid media, lifecycle strategy, and creative testing. Experience with CRO principles and growth experimentation at the top and middle of the funnel. Experience standing up new growth programs from scratch, such as lead generation, referral loops, or novel paid tactics. Experience in B2C mobile app marketing, ideally in a subscription or freemium business model. Understanding of marketing measurement tools and strategies (e.g., SKAN, MMM, incrementality testing, MMPs). Strong data fluency—comfortable using insights to drive strategy and presenting recommendations to cross-functional stakeholders. A collaborative, entrepreneurial mindset with a passion for growth and experimentation. Must be available for travel to a corporate office in Montana [monthly, quarterly, or bi-annually]. Location and Work Arrangement
Corporate Offices: Missoula and Bozeman, Montana. Basecamps: Virtual workforce communities located within a 90‑mile radius of Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Connection Hubs: Small communities within a 60‑mile radius of Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont. Compensation and Benefits
Pay range: $91,000–$107,000. Full‑time employees are eligible for common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. Benefits include competitive salary, annual bonus, equity, comprehensive health benefits, parental leave plan, 401(k) matching, outdoor adventures, and flexible time‑away package. EEO Statement
We are an equal‑opportunity employer committed to fairness in hiring, development, compensation, and promotion. We build an inclusive community where every team member can show up authentically and thrive.
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OnX is a pioneer in digital outdoor navigation. Founded in Montana, the company has more than 400 employees working in largely remote / hybrid roles. OnX creates regional “Basecamps” to connect remote employees with other onXers and brings outdoor passion into the workplace. What You’ll Do
You will be a versatile and creative Marketing Manager responsible for storytelling through digital channels. You’ll create engaging content, build relationships with our audience, and grow our brand presence across multiple social media platforms. The role is embedded directly in the TroutRoutes team to ensure strategic alignment, fast iteration, and high-context decision-making. Key Responsibilities
Social Media Proactive monitoring and engagement in social media channels for comments, questions, and messages, supporting efforts to grow follower count, engagement rates, and brand awareness. Content Creation & Publishing including developing, drafting, and scheduling engaging content (posts, stories, videos, graphics) across social media platforms. Stay updated on platform changes, industry trends, and competitor activity. Suggest new content ideas and creative ways to engage audiences.
Marketing Automation Create automated nurturing campaigns designed to optimize conversion during and post trial periods. Establish extensive A/B testing to ensure continuous improvement over time. Collaborate with internal MA team to ensure alignment and best practice.
Performance Marketing Support Assist UA performance marketing team on paid advertising initiatives (targeting, budget tracking, reporting) across paid media channels (paid social, search, display, video, etc.) Assist in launching and managing campaigns, contests, and promotions as necessary from time to time.
Measurement Work with cross-functional teams to forecast and report weekly and monthly channel-level installs, trials, CAC, and LTV:CAC performance. Stay on top of mobile measurement and privacy changes (SKAN, ATT, MMPs, etc.)
Other duties as assigned What You’ll Bring
5+ years across performance marketing disciplines, spanning paid media, lifecycle strategy, and creative testing. Experience with CRO principles and growth experimentation at the top and middle of the funnel. Experience standing up new growth programs from scratch, such as lead generation, referral loops, or novel paid tactics. Experience in B2C mobile app marketing, ideally in a subscription or freemium business model. Understanding of marketing measurement tools and strategies (e.g., SKAN, MMM, incrementality testing, MMPs). Strong data fluency—comfortable using insights to drive strategy and presenting recommendations to cross-functional stakeholders. A collaborative, entrepreneurial mindset with a passion for growth and experimentation. Must be available for travel to a corporate office in Montana [monthly, quarterly, or bi-annually]. Location and Work Arrangement
Corporate Offices: Missoula and Bozeman, Montana. Basecamps: Virtual workforce communities located within a 90‑mile radius of Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Connection Hubs: Small communities within a 60‑mile radius of Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont. Compensation and Benefits
Pay range: $91,000–$107,000. Full‑time employees are eligible for common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. Benefits include competitive salary, annual bonus, equity, comprehensive health benefits, parental leave plan, 401(k) matching, outdoor adventures, and flexible time‑away package. EEO Statement
We are an equal‑opportunity employer committed to fairness in hiring, development, compensation, and promotion. We build an inclusive community where every team member can show up authentically and thrive.
#J-18808-Ljbffr