Concorde Career Colleges
Lifecycle Marketing Manager
The Lifecycle Marketing Manager is responsible for designing, executing, and optimizing customer journeys that drive engagement, conversion, and retention across the prospective student lifecycle. This role oversees automated marketing programs, multi-channel nurture strategies, and segmentation to ensure timely, personalized communication at every stage of the funnel. Reporting to the Senior Director, Product & Field Marketing, this position plays a key role in aligning cross‑functional marketing, admissions, and student success teams around high‑impact strategies that increase inquiries, show rates, and starts.
Pay Range $74,000.00 – $95,000.00
What We Offer
Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non‑birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment
Responsibilities
Lead the strategic planning and execution of lifecycle marketing campaigns, including email, SMS, in‑app messaging, and push notifications
Develop segmentation strategies and automated communication flows for different stages of the student journey (inquiry, application, enrollment, active student, and alumni)
Partner with Marketing, Admissions, and Student Services to understand key journey touchpoints, identify gaps, and improve conversion through targeted messaging
Collaborate with content, creative, and data teams to ensure messaging is consistent, compelling, and tailored by segment
Define, build, and maintain scalable nurture tracks using a marketing automation platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot)
Implement robust A/B testing programs across lifecycle touchpoints to drive continuous improvement and identify optimal message cadence and content
Analyze engagement metrics and funnel performance to identify trends, gaps, and optimization opportunities
Report on campaign performance against KPIs and recommend enhancements to improve conversion and retention
Own audience strategy and support cross‑channel marketing campaigns with refined segmentation and targeting
Maintain compliance with all legal and regulatory communication requirements (e.g., CAN‑SPAM, TCPA, FERPA)
Stay current on lifecycle marketing trends and technologies and apply best practices to optimize program performance
Other duties as assigned
Qualifications
Bachelor’s degree in marketing, Communications, Business, or a related field (required)
Minimum five (5) years of experience in digital or lifecycle marketing, with a focus on automated campaigns and funnel optimization (required)
Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, or similar) (required)
Background in education, tech, or a service‑based industry (preferred)
Demonstrated success in data‑driven decision‑making and marketing ROI analysis (required)
Skills
Expertise in customer journey mapping and full‑funnel marketing strategies
Proficiency in marketing automation and CRM tools
Strong analytical skills and experience with interpreting campaign data
Excellent written and verbal communication skills
Ability to manage multiple projects with competing deadlines
Experience with A/B testing frameworks and personalization tools
Knowledge of compliance in digital communications (CAN‑SPAM, GDPR, etc.)
Collaborative mindset with ability to influence cross‑functional teams
Detail‑oriented, self‑motivated, and driven by performance metrics
Familiarity with HTML/CSS for email formatting
Abilities
Able and willing to: Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on‑site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Use good judgment, problem‑solving and decision‑making skills
Maintain confidentiality and manage sensitive information with discretion
Work in a fast‑paced environment where deadlines are essential and multiple projects are worked simultaneously
Gain, understand and apply information and data as it relates essential functions of the position
Foster long‑term relationships with stakeholders
Work Environment
Work is performed indoors in a climate‑controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as Hybrid (combination of on campus and remote); Employees must meet minimum technical standards for eligibility and participation. Work environments may include exposure to student learning environments with a variety of conditions. Employees must be able to follow all safety precautions including the use of personal‑protective equipment.
No travel required
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Higher Education and Medical Practices
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Pay Range $74,000.00 – $95,000.00
What We Offer
Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non‑birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment
Responsibilities
Lead the strategic planning and execution of lifecycle marketing campaigns, including email, SMS, in‑app messaging, and push notifications
Develop segmentation strategies and automated communication flows for different stages of the student journey (inquiry, application, enrollment, active student, and alumni)
Partner with Marketing, Admissions, and Student Services to understand key journey touchpoints, identify gaps, and improve conversion through targeted messaging
Collaborate with content, creative, and data teams to ensure messaging is consistent, compelling, and tailored by segment
Define, build, and maintain scalable nurture tracks using a marketing automation platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot)
Implement robust A/B testing programs across lifecycle touchpoints to drive continuous improvement and identify optimal message cadence and content
Analyze engagement metrics and funnel performance to identify trends, gaps, and optimization opportunities
Report on campaign performance against KPIs and recommend enhancements to improve conversion and retention
Own audience strategy and support cross‑channel marketing campaigns with refined segmentation and targeting
Maintain compliance with all legal and regulatory communication requirements (e.g., CAN‑SPAM, TCPA, FERPA)
Stay current on lifecycle marketing trends and technologies and apply best practices to optimize program performance
Other duties as assigned
Qualifications
Bachelor’s degree in marketing, Communications, Business, or a related field (required)
Minimum five (5) years of experience in digital or lifecycle marketing, with a focus on automated campaigns and funnel optimization (required)
Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, or similar) (required)
Background in education, tech, or a service‑based industry (preferred)
Demonstrated success in data‑driven decision‑making and marketing ROI analysis (required)
Skills
Expertise in customer journey mapping and full‑funnel marketing strategies
Proficiency in marketing automation and CRM tools
Strong analytical skills and experience with interpreting campaign data
Excellent written and verbal communication skills
Ability to manage multiple projects with competing deadlines
Experience with A/B testing frameworks and personalization tools
Knowledge of compliance in digital communications (CAN‑SPAM, GDPR, etc.)
Collaborative mindset with ability to influence cross‑functional teams
Detail‑oriented, self‑motivated, and driven by performance metrics
Familiarity with HTML/CSS for email formatting
Abilities
Able and willing to: Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on‑site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Use good judgment, problem‑solving and decision‑making skills
Maintain confidentiality and manage sensitive information with discretion
Work in a fast‑paced environment where deadlines are essential and multiple projects are worked simultaneously
Gain, understand and apply information and data as it relates essential functions of the position
Foster long‑term relationships with stakeholders
Work Environment
Work is performed indoors in a climate‑controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as Hybrid (combination of on campus and remote); Employees must meet minimum technical standards for eligibility and participation. Work environments may include exposure to student learning environments with a variety of conditions. Employees must be able to follow all safety precautions including the use of personal‑protective equipment.
No travel required
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Higher Education and Medical Practices
#J-18808-Ljbffr