Zoetis
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Head of MarTech Strategy & Architecture
role at
Zoetis .
Locations Considered Parsippany, NJ Preferred; US Remote Considered.
Position Summary The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company, responsible for defining and leading the strategic direction of marketing technology (MarTech) capabilities globally. The role will collaborate closely with marketing, commercial, and digital teams to develop a unified MarTech architecture that aligns with the company's global strategy, enabling business growth and customer engagement. It will oversee the planning, implementation, and governance of the MarTech ecosystem, ensuring innovative, scalable, and compliant solutions are in place to support the company's commercial objectives. The role will also drive experimentation and pilot programs to validate new advanced MarTech capabilities relevant to the company, shaping the strategy and ensuring the company remains at the forefront of digital innovation in the animal health industry.
Responsibilities
MarTech Strategy & Roadmap:
Define and develop the MarTech strategy, aligned with overall business goals and commercial strategies, to drive customer engagement, acquisition, and retention. Create a multi‑year roadmap that supports global and regional marketing objectives, ensuring scalability and future readiness.
Architecture & Platform Design:
Lead the design and development of a scalable, modern MarTech architecture that integrates seamlessly with existing platforms and systems. Define standards, frameworks, and best practices for the selection, integration, and use of marketing technologies, ensuring security and optimization for a data‑driven marketing approach.
Innovation & Emerging Technologies:
Serve as a thought leader in MarTech innovations, exploring new technologies and tools that can enhance marketing strategy and customer experience. Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly.
Leadership & Collaboration:
Lead a cross‑functional team of architects and technology experts, fostering a high‑performance culture, and work closely with global and regional IT, marketing, and digital leaders to ensure seamless integration and alignment.
Governance & Compliance:
Establish governance processes to manage and maintain the MarTech ecosystem, ensuring data privacy, compliance, and security standards are adhered to globally.
Vendor & Stakeholder Management:
Manage relationships with key MarTech vendors and technology partners to ensure delivery of high‑quality solutions and effective use of assets aligned with strategy.
Qualifications
Bachelor's or Master’s degree in Marketing, Information Technology, Business Administration, or related field.
10+ years of experience in MarTech, Digital Marketing, IT Strategy, or related fields, with 5+ years in a senior leadership role.
Strong understanding of marketing, digital transformation, and technology landscapes, with proven experience in building and managing a complex MarTech stack.
Experience in a global or multi‑regional organization, preferably in life sciences, healthcare, or animal health sectors.
Strong strategic thinking, leadership, and stakeholder management skills.
Familiarity with key MarTech platforms such as CRM, CDP, Marketing Automation, DAM, CMS, commerce, and analytics tools.
Excellent communication, presentation, and negotiation skills.
Technical Skills Requirements
Experience with data‑driven marketing strategies, personalization, and customer journey mapping.
Knowledge of regulatory requirements such as GDPR and CCPA.
Certifications in relevant MarTech platforms and architecture methodologies (plus).
Strategic Vision:
Ability to translate business objectives into technology strategy.
Leadership:
Proven track record of leading and building high‑performing teams.
Innovation Mindset:
Proactive approach to identifying opportunities for technological advancements.
Collaboration:
Strong interpersonal skills and ability to work effectively across different geographies and cultures.
Results‑Oriented:
Strong focus on delivering business value and outcomes.
Other Requirements
Ability to travel as needed.
Flexibility to work outside regular business hours when required.
Pay Range Base Pay Range: $202,000 - $291,000 for Colorado locations.
Base Pay Range: $214,000 - $329,000 for California, NJ Remote, NY Remote, and Washington locations.
Benefits We offer a competitive and comprehensive benefits package, including healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation, and disability insurance.
About Zoetis Zoetis, a Fortune 500 company and the world leader in animal health, discovers, develops, manufactures and commercializes vaccines, medicines, diagnostics, and other technologies for companion animals and livestock. Our purpose is to nurture the world and humankind by advancing care for animals. We offer competitive benefits, policies, and programs to support employee well‑being in every sense, from health and financial wellness to family and lifestyle resources.
Compensation & Incentives This position is eligible for short‑term incentive compensation. The position is also eligible for long‑term incentive.
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Head of MarTech Strategy & Architecture
role at
Zoetis .
Locations Considered Parsippany, NJ Preferred; US Remote Considered.
Position Summary The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company, responsible for defining and leading the strategic direction of marketing technology (MarTech) capabilities globally. The role will collaborate closely with marketing, commercial, and digital teams to develop a unified MarTech architecture that aligns with the company's global strategy, enabling business growth and customer engagement. It will oversee the planning, implementation, and governance of the MarTech ecosystem, ensuring innovative, scalable, and compliant solutions are in place to support the company's commercial objectives. The role will also drive experimentation and pilot programs to validate new advanced MarTech capabilities relevant to the company, shaping the strategy and ensuring the company remains at the forefront of digital innovation in the animal health industry.
Responsibilities
MarTech Strategy & Roadmap:
Define and develop the MarTech strategy, aligned with overall business goals and commercial strategies, to drive customer engagement, acquisition, and retention. Create a multi‑year roadmap that supports global and regional marketing objectives, ensuring scalability and future readiness.
Architecture & Platform Design:
Lead the design and development of a scalable, modern MarTech architecture that integrates seamlessly with existing platforms and systems. Define standards, frameworks, and best practices for the selection, integration, and use of marketing technologies, ensuring security and optimization for a data‑driven marketing approach.
Innovation & Emerging Technologies:
Serve as a thought leader in MarTech innovations, exploring new technologies and tools that can enhance marketing strategy and customer experience. Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly.
Leadership & Collaboration:
Lead a cross‑functional team of architects and technology experts, fostering a high‑performance culture, and work closely with global and regional IT, marketing, and digital leaders to ensure seamless integration and alignment.
Governance & Compliance:
Establish governance processes to manage and maintain the MarTech ecosystem, ensuring data privacy, compliance, and security standards are adhered to globally.
Vendor & Stakeholder Management:
Manage relationships with key MarTech vendors and technology partners to ensure delivery of high‑quality solutions and effective use of assets aligned with strategy.
Qualifications
Bachelor's or Master’s degree in Marketing, Information Technology, Business Administration, or related field.
10+ years of experience in MarTech, Digital Marketing, IT Strategy, or related fields, with 5+ years in a senior leadership role.
Strong understanding of marketing, digital transformation, and technology landscapes, with proven experience in building and managing a complex MarTech stack.
Experience in a global or multi‑regional organization, preferably in life sciences, healthcare, or animal health sectors.
Strong strategic thinking, leadership, and stakeholder management skills.
Familiarity with key MarTech platforms such as CRM, CDP, Marketing Automation, DAM, CMS, commerce, and analytics tools.
Excellent communication, presentation, and negotiation skills.
Technical Skills Requirements
Experience with data‑driven marketing strategies, personalization, and customer journey mapping.
Knowledge of regulatory requirements such as GDPR and CCPA.
Certifications in relevant MarTech platforms and architecture methodologies (plus).
Strategic Vision:
Ability to translate business objectives into technology strategy.
Leadership:
Proven track record of leading and building high‑performing teams.
Innovation Mindset:
Proactive approach to identifying opportunities for technological advancements.
Collaboration:
Strong interpersonal skills and ability to work effectively across different geographies and cultures.
Results‑Oriented:
Strong focus on delivering business value and outcomes.
Other Requirements
Ability to travel as needed.
Flexibility to work outside regular business hours when required.
Pay Range Base Pay Range: $202,000 - $291,000 for Colorado locations.
Base Pay Range: $214,000 - $329,000 for California, NJ Remote, NY Remote, and Washington locations.
Benefits We offer a competitive and comprehensive benefits package, including healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation, and disability insurance.
About Zoetis Zoetis, a Fortune 500 company and the world leader in animal health, discovers, develops, manufactures and commercializes vaccines, medicines, diagnostics, and other technologies for companion animals and livestock. Our purpose is to nurture the world and humankind by advancing care for animals. We offer competitive benefits, policies, and programs to support employee well‑being in every sense, from health and financial wellness to family and lifestyle resources.
Compensation & Incentives This position is eligible for short‑term incentive compensation. The position is also eligible for long‑term incentive.
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