Vanderbilt University
Associate Director, Donor Insights
Vanderbilt University, Nashville, Tennessee, United States, 37247
The Associate Director of Donor Insights is a new role in Vanderbilt’s Annual Giving department with the purpose of amplifying donor and giving insights for maximized annual giving impact. This individual is responsible for understanding donor behavior and preferences to drive Vanderbilt’s donor pipeline, amplify annual giving and current use fundraising, and identify actionable insights to impact fundraising and development strategies.
The Associate Director will analyze donor giving and engagement data to provide actionable insights that drive fundraising strategies and goals. The Associate Director will report to the Senior Director of Annual Giving and Engagement Operations with a dotted line to the Director of Data Analytics in the Office of Data and Strategic Analysis.
About the Work Unit The Department of Development and Alumni Relations (DAR) assists Vanderbilt University in securing the resources, both human and financial, that are required to achieve its mission and goals. The Department is responsible for the identification, cultivation, solicitation, and stewardship of individuals and organizations whose charitable objectives are consistent with those of Vanderbilt University’s teaching and research programs. You can find more information at https://www.vanderbilt.edu/dar/
Key Functions and Expected Performance
Conduct direct response and annual giving campaign reporting and analysis using SQL, CRM data, and visualization tools to make data-driven business recommendations, craft storytelling with data, and make key business recommendations
Leverage engagement data and individual and constituent trends for propensity modeling, persona/interest tracking, and marketing channel insights to help develop more personalized and targeted solicitations and impact stewardship campaigns
Partner cross-functionally with Office of Data and Strategic Analysis, Information Management, Research and Prospect Development and MarTech to analyze donor data and validate insights
Provide actionable donor and giving insights to support strategic decision-making and business planning, driving departmental goals such as donors, dollars, and pipeline donor growth
Help set and track progress toward Direct Response and Annual Giving goals, including retention, reactivation and acquisition and develop strategies to grow donor pipeline
Serve in a leadership role on the Giving Day Donors, Dollars and Data working team to ensure a cohesive approach to gift tracking, coding and reporting; conduct detailed analysis of results
Conduct benchmarking analyses to understand donor trends, landscape, and opportunities
Consult on direct response and specialty campaign mailing lists and audience/segmentation strategies
Design and conduct donor research to gather data on behavior, preferences, and attitudes
Prepare detailed donor insights reports and clearly present research findings to stakeholders
Develop coding criteria and processes for VQ reporting and monitor for any problems or issues
Serve on relevant DAR project teams such as Interest Codes and Personas to represent the voice of the donor
Serve as subject matter expert for DAR colleagues and other VU campus partners on donor analysis and insights
Consult on strategy for engaging annual giving toolkits for Development Officers to ensure that a culture of annual giving is part of the major gift strategy
Assist with creating strategic and engaging specialty campaign stewardship based on donor insights
Assist with ad hoc reporting and analysis
Perform other duties as assigned
Work Environment This position will be hybrid located in the Nashville area. The expectation will be 1 day in the office per week or more depending on business needs.
Supervisory Relationships This position reports administratively and functionally to the Senior Director of Annual Giving and Engagement Operations and no people management responsibilities. This position has a dotted line reporting function to the Director of Data Analytics in the Office of Data and Strategic Analysis.
Education and Certifications A bachelor’s degree, or the equivalent, is necessary, preferably in Marketing, Psychology, Sociology, Business Administration, or a related field. A master’s degree in a related field can be beneficial.
Experience and Skills Experience:
Three or more years of experience, or the equivalent, is necessary (including internships, and relevant master’s level coursework). Higher education experience is not required
Strong experience with data, analytics, and insights is required such as consumer insights, marketing insights, marketing analytics, email audience strategy, and/or data analytics.
Passion for the donor and representing the voice of our donor in decisions
Analytical Skills
Strong analytical skills to interpret complex data and draw meaningful insights
Proficiency in statistical analysis and data interpretation
Track record of successful insights projects
Can mine for insights that translate into actionable fundraising and marketing strategie
Technical Skills
Must be highly proficient in Excel (i.e., pivot tables, V-lookups, etc.)
Must have strong experience using SQL to query large datasets
Proficient in data visualization tools such as Tableau, CRM software like Salesforce, and Marketing Cloud
Problem Solving and Attention to Detail
High level of attention to detail to ensure the integrity, accuracy and reliability of donor data
Ability to identify and correct errors in datasets to ensure highest level of data quality standards
Strong problem-solving skills to address challenges in data collection, CRM coding and analysis
Communication Skills
Excellent written and verbal communication skills to present findings clearly and effectively
Ability to convey complex data insights to non-technical stakeholders
Ability to exercise good judgment in the handling of confidential information
Some evening and weekend work, as needed, for key events like Giving Day and Reunion.
Key Characteristics of a Successful Team Member in this Work Unit
Holds oneself accountable; takes responsibility for failures as well as successes; and recognizes that trust is required to hold a team together.
Shares information; communicates proactively; transmits knowledge; asks for advice and considers it thoughtfully.
Genuinely values teamwork and co-workers.
Expects and delivers excellence.Is proactive and focused on creative problem solving.Welcomes input to making things better.Places a high value on learning and improving.
Is motivated. Manages time, activities and outcomes well so that progress stays on track.Balances multiple, competing priorities simultaneously without becoming overwhelmed.
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The Associate Director will analyze donor giving and engagement data to provide actionable insights that drive fundraising strategies and goals. The Associate Director will report to the Senior Director of Annual Giving and Engagement Operations with a dotted line to the Director of Data Analytics in the Office of Data and Strategic Analysis.
About the Work Unit The Department of Development and Alumni Relations (DAR) assists Vanderbilt University in securing the resources, both human and financial, that are required to achieve its mission and goals. The Department is responsible for the identification, cultivation, solicitation, and stewardship of individuals and organizations whose charitable objectives are consistent with those of Vanderbilt University’s teaching and research programs. You can find more information at https://www.vanderbilt.edu/dar/
Key Functions and Expected Performance
Conduct direct response and annual giving campaign reporting and analysis using SQL, CRM data, and visualization tools to make data-driven business recommendations, craft storytelling with data, and make key business recommendations
Leverage engagement data and individual and constituent trends for propensity modeling, persona/interest tracking, and marketing channel insights to help develop more personalized and targeted solicitations and impact stewardship campaigns
Partner cross-functionally with Office of Data and Strategic Analysis, Information Management, Research and Prospect Development and MarTech to analyze donor data and validate insights
Provide actionable donor and giving insights to support strategic decision-making and business planning, driving departmental goals such as donors, dollars, and pipeline donor growth
Help set and track progress toward Direct Response and Annual Giving goals, including retention, reactivation and acquisition and develop strategies to grow donor pipeline
Serve in a leadership role on the Giving Day Donors, Dollars and Data working team to ensure a cohesive approach to gift tracking, coding and reporting; conduct detailed analysis of results
Conduct benchmarking analyses to understand donor trends, landscape, and opportunities
Consult on direct response and specialty campaign mailing lists and audience/segmentation strategies
Design and conduct donor research to gather data on behavior, preferences, and attitudes
Prepare detailed donor insights reports and clearly present research findings to stakeholders
Develop coding criteria and processes for VQ reporting and monitor for any problems or issues
Serve on relevant DAR project teams such as Interest Codes and Personas to represent the voice of the donor
Serve as subject matter expert for DAR colleagues and other VU campus partners on donor analysis and insights
Consult on strategy for engaging annual giving toolkits for Development Officers to ensure that a culture of annual giving is part of the major gift strategy
Assist with creating strategic and engaging specialty campaign stewardship based on donor insights
Assist with ad hoc reporting and analysis
Perform other duties as assigned
Work Environment This position will be hybrid located in the Nashville area. The expectation will be 1 day in the office per week or more depending on business needs.
Supervisory Relationships This position reports administratively and functionally to the Senior Director of Annual Giving and Engagement Operations and no people management responsibilities. This position has a dotted line reporting function to the Director of Data Analytics in the Office of Data and Strategic Analysis.
Education and Certifications A bachelor’s degree, or the equivalent, is necessary, preferably in Marketing, Psychology, Sociology, Business Administration, or a related field. A master’s degree in a related field can be beneficial.
Experience and Skills Experience:
Three or more years of experience, or the equivalent, is necessary (including internships, and relevant master’s level coursework). Higher education experience is not required
Strong experience with data, analytics, and insights is required such as consumer insights, marketing insights, marketing analytics, email audience strategy, and/or data analytics.
Passion for the donor and representing the voice of our donor in decisions
Analytical Skills
Strong analytical skills to interpret complex data and draw meaningful insights
Proficiency in statistical analysis and data interpretation
Track record of successful insights projects
Can mine for insights that translate into actionable fundraising and marketing strategie
Technical Skills
Must be highly proficient in Excel (i.e., pivot tables, V-lookups, etc.)
Must have strong experience using SQL to query large datasets
Proficient in data visualization tools such as Tableau, CRM software like Salesforce, and Marketing Cloud
Problem Solving and Attention to Detail
High level of attention to detail to ensure the integrity, accuracy and reliability of donor data
Ability to identify and correct errors in datasets to ensure highest level of data quality standards
Strong problem-solving skills to address challenges in data collection, CRM coding and analysis
Communication Skills
Excellent written and verbal communication skills to present findings clearly and effectively
Ability to convey complex data insights to non-technical stakeholders
Ability to exercise good judgment in the handling of confidential information
Some evening and weekend work, as needed, for key events like Giving Day and Reunion.
Key Characteristics of a Successful Team Member in this Work Unit
Holds oneself accountable; takes responsibility for failures as well as successes; and recognizes that trust is required to hold a team together.
Shares information; communicates proactively; transmits knowledge; asks for advice and considers it thoughtfully.
Genuinely values teamwork and co-workers.
Expects and delivers excellence.Is proactive and focused on creative problem solving.Welcomes input to making things better.Places a high value on learning and improving.
Is motivated. Manages time, activities and outcomes well so that progress stays on track.Balances multiple, competing priorities simultaneously without becoming overwhelmed.
#J-18808-Ljbffr