Amazon
Senior Marketing Manager, Executive Messaging, Global Executive Marketing
Amazon, Seattle, Washington, us, 98127
AWS is seeking a Senior Marketing Manager, Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing, AI, and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWS's communications to C‑suite customers across channels. You'll architect the messaging framework that guides how AWS communicates its value proposition, technology innovation, and business impact to B2B audiences, with particular focus on C‑suite leaders at enterprise customers. The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders.
Key job responsibilities
Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications
Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions
Own message testing and refinement processes to optimize impact with target audiences
Partner with product teams to craft compelling stories around new innovations, especially in AI/ML
Build and maintain a comprehensive message repository for global teams
Guide regional teams on message localization while maintaining global consistency
Lead executive message training and enablement for senior AWS speakers
Collaborate with PR, AR, and marketing teams to ensure message alignment
Define success metrics and measure message effectiveness across channels
A day in the life
Workshop with stakeholders and experts to develop messaging
Review regional message adaptation requests and provide strategic guidance
Lead message testing sessions with target audience segments
Collaborate with executive communications team on upcoming keynote messaging
Analyze message performance data and adjust frameworks based on insights
About the team This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM helps architect relationships with C‑suite customers that shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision‑maker customers.
Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Work/Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Key job responsibilities
Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications
Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions
Own message testing and refinement processes to optimize impact with target audiences
Partner with product teams to craft compelling stories around new innovations, especially in AI/ML
Build and maintain a comprehensive message repository for global teams
Guide regional teams on message localization while maintaining global consistency
Lead executive message training and enablement for senior AWS speakers
Collaborate with PR, AR, and marketing teams to ensure message alignment
Define success metrics and measure message effectiveness across channels
A day in the life
Workshop with stakeholders and experts to develop messaging
Review regional message adaptation requests and provide strategic guidance
Lead message testing sessions with target audience segments
Collaborate with executive communications team on upcoming keynote messaging
Analyze message performance data and adjust frameworks based on insights
About the team This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM helps architect relationships with C‑suite customers that shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision‑maker customers.
Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Work/Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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