Comcast
Job Summary
The Sr. Analyst, Media Strategy & Planning supports the development and execution of paid media campaigns that drive awareness, engagement, and leads for Comcast Advertising, Universal Ads, and FreeWheel. Reporting to the Sr. Manager, Media Strategy & Planning, this role partners with agency and cross‑functional teams to ensure campaigns are strategically sound, performance‑driven, and executed efficiently.
Core Responsibilities
Partner with the Sr. Manager and agency to translate business goals into actionable media strategies across digital channels (display, OLV, CTV, paid search, paid social, and audio).
Support the development of media objectives, strategies, and full‑funnel campaigns to drive awareness, demand, and leads for the business.
Help manage day‑to‑day agency relationships to ensure campaigns launch on time, within budget, and are aligned to business priorities.
Track budgets, pacing, and campaign deliverables to ensure flawless execution.
Monitor reporting dashboards and provide campaign‑level insights to optimize tactics.
Provide subject‑matter expertise to influence key internal and external stakeholders such as partner agencies, cross‑functional teams, and executive leadership.
Work with agency to conduct competitive research, audience analysis, and channel performance deep dives to inform campaign planning.
Partner with cross‑functional teams, such as Brand Marketing, Organic Social, Marketing Analytics, and Content, to ensure coordination of media with creative efforts and broader marketing activity.
QA media plans, trafficking, and creative to ensure accuracy before launch.
Identify opportunities to test new tactics, audiences, and platforms.
Qualifications
Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field.
3-5 years of experience in media planning, digital marketing, or advertising (agency or client‑side; agency experience a plus).
Hands‑on experience with paid media channels such as display, video, paid search, and paid social.
Strong understanding of media metrics (CTR, CPC, CPL, ROAS, etc.) and how they ladder to business goals.
Ability to analyze performance data, extract insights, and translate into optimization recommendations.
Solid knowledge of Google Analytics.
Familiarity with marketing attribution and reporting dashboards (Looker, Tableau, MCI) preferred.
Strong understanding of digital media’s role in lead generation.
Self‑starter who can manage multiple projects simultaneously and adapt to shifting priorities.
Ability to work cross‑functionally with teams in multiple locations.
Strong interpersonal and written communication skills.
Proficiency in Microsoft Office, experience with Excel required.
Strong presentation skills.
B2B marketing experience a plus.
Curious and proactive, with a desire to test and learn.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Core Responsibilities
Partner with the Sr. Manager and agency to translate business goals into actionable media strategies across digital channels (display, OLV, CTV, paid search, paid social, and audio).
Support the development of media objectives, strategies, and full‑funnel campaigns to drive awareness, demand, and leads for the business.
Help manage day‑to‑day agency relationships to ensure campaigns launch on time, within budget, and are aligned to business priorities.
Track budgets, pacing, and campaign deliverables to ensure flawless execution.
Monitor reporting dashboards and provide campaign‑level insights to optimize tactics.
Provide subject‑matter expertise to influence key internal and external stakeholders such as partner agencies, cross‑functional teams, and executive leadership.
Work with agency to conduct competitive research, audience analysis, and channel performance deep dives to inform campaign planning.
Partner with cross‑functional teams, such as Brand Marketing, Organic Social, Marketing Analytics, and Content, to ensure coordination of media with creative efforts and broader marketing activity.
QA media plans, trafficking, and creative to ensure accuracy before launch.
Identify opportunities to test new tactics, audiences, and platforms.
Qualifications
Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field.
3-5 years of experience in media planning, digital marketing, or advertising (agency or client‑side; agency experience a plus).
Hands‑on experience with paid media channels such as display, video, paid search, and paid social.
Strong understanding of media metrics (CTR, CPC, CPL, ROAS, etc.) and how they ladder to business goals.
Ability to analyze performance data, extract insights, and translate into optimization recommendations.
Solid knowledge of Google Analytics.
Familiarity with marketing attribution and reporting dashboards (Looker, Tableau, MCI) preferred.
Strong understanding of digital media’s role in lead generation.
Self‑starter who can manage multiple projects simultaneously and adapt to shifting priorities.
Ability to work cross‑functionally with teams in multiple locations.
Strong interpersonal and written communication skills.
Proficiency in Microsoft Office, experience with Excel required.
Strong presentation skills.
B2B marketing experience a plus.
Curious and proactive, with a desire to test and learn.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
#J-18808-Ljbffr