Zenithmedia
Company Description
Zenith is a full‑service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview This role is focused on insight analysis and the data management required to drive insightful media optimization. An appropriate candidate has experience translating data into applicable learnings and understands the ecosystem of media trafficking and media strategy that impact in‑flight performance.
Responsibilities
Maintaining mapping files for media / data attributes and classification
Owning data inputs for weekly reporting deliverables to client teams
Maintaining Tableau reporting dashboards
Writing weekly insights based on media performance; presenting optimization recommendations and learnings
Aggregating data for ad‑hoc analyses, writing summaries and implications based on ad‑hoc media performance questions
Maintaining weekly status documents with client team to keep projects and deliverables on task
Applying knowledge of digital media metrics (CPM, VCR, ROAS, CPA) to insight
Media KPI documentation; owns optimization framework mapping media tactics to their appropriate reporting KPIs and maintains reporting against those assigned KPIs
Qualifications
Proven accountability and teachability
Trusts self‑judgement and intuition, can problem‑solve independently and demonstrate critical thinking
Asks thoughtful questions, foresees how they fit the role and can speak to their alignment to our needs
Media industry experience | knows how ad‑serving, algorithms, and audience targeting work (will apply context daily to optimization recommendations and media insight)
Media data | has worked with media data from social platforms, 3P Ad Servers, Search, Programmatic DSPs; knows all common media metrics like CPM, Impressions, Clicks, Video Completions, etc
Media Attribution | understands how conversion attribution works (MMP app attribution; website pixels and CAPI) and can apply that knowledge to data interpretation and management
Insight Generation | can provide tangible examples of insights generated in reporting experience and their application to media optimization or business impact
Communication and conduct | displays approachability, speaks with confidence and diplomacy, interested in client‑facing communication
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply
Compensation Range $72,390.00 – $109,480.00 annually.
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Overview This role is focused on insight analysis and the data management required to drive insightful media optimization. An appropriate candidate has experience translating data into applicable learnings and understands the ecosystem of media trafficking and media strategy that impact in‑flight performance.
Responsibilities
Maintaining mapping files for media / data attributes and classification
Owning data inputs for weekly reporting deliverables to client teams
Maintaining Tableau reporting dashboards
Writing weekly insights based on media performance; presenting optimization recommendations and learnings
Aggregating data for ad‑hoc analyses, writing summaries and implications based on ad‑hoc media performance questions
Maintaining weekly status documents with client team to keep projects and deliverables on task
Applying knowledge of digital media metrics (CPM, VCR, ROAS, CPA) to insight
Media KPI documentation; owns optimization framework mapping media tactics to their appropriate reporting KPIs and maintains reporting against those assigned KPIs
Qualifications
Proven accountability and teachability
Trusts self‑judgement and intuition, can problem‑solve independently and demonstrate critical thinking
Asks thoughtful questions, foresees how they fit the role and can speak to their alignment to our needs
Media industry experience | knows how ad‑serving, algorithms, and audience targeting work (will apply context daily to optimization recommendations and media insight)
Media data | has worked with media data from social platforms, 3P Ad Servers, Search, Programmatic DSPs; knows all common media metrics like CPM, Impressions, Clicks, Video Completions, etc
Media Attribution | understands how conversion attribution works (MMP app attribution; website pixels and CAPI) and can apply that knowledge to data interpretation and management
Insight Generation | can provide tangible examples of insights generated in reporting experience and their application to media optimization or business impact
Communication and conduct | displays approachability, speaks with confidence and diplomacy, interested in client‑facing communication
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply
Compensation Range $72,390.00 – $109,480.00 annually.
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