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dentsu

VP, Product Owner – B2B Connect

dentsu, New York, New York, United States

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Overview Merkury, dentsu's global identity and data platform and a pioneer in person-based identity, is looking for a VP, Product Owner to grow our B2B Connect offering. B2B Connect brings together firmographic and consumer-level identity and data to power comprehensive use cases including account-based marketing (ABM), sales and lead generation, CRM management, data hygiene and enrichment, and more. This is a remote position reporting to VP, Product.

Responsibilities

Define and own Merkury's B2B Connect product roadmap, aligned with business goals and market needs

Identify latest industry trends to deliver innovative outcomes and product features

Manage a prioritization framework that balances potential market impact and technical effort

Partner with engineering and project management teams to define technical requirements and oversee Agile development processes (participation in SCRUM ceremonies)

Guide data-driven decision-making, applying market research, client insights, and analytics to optimize product performance

Work with stakeholders, engineering, data science, sales, and marketing teams

Establish client and industry feedback loops to ensure product evolution

Define and track success metrics (e.g., adoption rates, revenue impact, retention) to measure product effectiveness

Qualifications

Experience with firmographic, professional and consumer identity resolution, data, and activation platforms

Knowledge of multiple types of B2B online and offline data (attributes, intent, signals)

Expertise in building, launching, and scaling B2B Data and Identity solutions

Experience working with Agile development teams and technical leadership

Technical fluency and experience communicating complex technical concepts to a variety of audiences

Balance strategy with lean and Agile execution in a fast-paced environment

Cross-functional collaboration skills, with experience aligning engineering, sales, marketing, and executive teams around a shared vision

Education

Bachelor's degree in business, analytics, statistics, marketing, or a related field. Master's degree (MBA or equivalent) is a plus.

Experience

8+ years of experience in B2B product management, strategy, consulting, business transformation, or a related field.

Proficiency with Agile Product Management software (Jira, Rally, etc.)

Familiarity with data and analytics tools (Snowflake, Tableau, Excel, etc.)

Compensation and Benefits

Annual salary range: $136,000-$219,650, placement within range based on experience and qualifications.

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off and at least 15 paid holidays per year

Paid sick and safe leave and paid parental leave

Location: USA - Remote - Georgia

Equal Opportunity Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. We also provide reasonable accommodation to individuals with disabilities. For accommodation requests, please contact ApplicantAccommodations@dentsu.com.

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