Charter Communications
Marketing Technology & Data Analyst - Spectrum Reach
Charter Communications, Charlotte, North Carolina, United States, 28245
SUMMARY
The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach's full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution-ensuring cross-functional agility and readiness for future innovations. DUTIES & RESPONSIBILITIES
Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases. Assist with setup and enhancement of marketing, sales, and customer experience workflows-leveraging first- and third-party data, segmentation, targeting, measurement, and reporting. Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation-while supporting additional transformation projects over time. Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine. Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement-driving new approaches for audience targeting and lead optimization. Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms. Document workflows and build playbooks to support adoption, training, and scale across various functional groups. QUALIFICATIONS
Bachelor\'s degree in Marketing, Information Systems, Data Science, or related field. 2+ years in marketing operations, martech management, or analytics-ideally in an enterprise/B2B environment. Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools. Skills in workflow logic, campaign automation, and reporting/dashboarding. Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus. Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices. Excellent communication, collaborative problem-solving, and process documentation skills. PREFERRED EXPERIENCE
Exposure to ABM, lead scoring, segmentation, or intent data solutions. Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools. Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows. Growth/evolution mindset-with a desire to expand responsibilities into new areas as the business, platforms, and team evolve. Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us
Charter Communications is known by our Spectrum products and services, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more. Grow Your Career Here
We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum. This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
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The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach's full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution-ensuring cross-functional agility and readiness for future innovations. DUTIES & RESPONSIBILITIES
Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases. Assist with setup and enhancement of marketing, sales, and customer experience workflows-leveraging first- and third-party data, segmentation, targeting, measurement, and reporting. Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation-while supporting additional transformation projects over time. Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine. Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement-driving new approaches for audience targeting and lead optimization. Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms. Document workflows and build playbooks to support adoption, training, and scale across various functional groups. QUALIFICATIONS
Bachelor\'s degree in Marketing, Information Systems, Data Science, or related field. 2+ years in marketing operations, martech management, or analytics-ideally in an enterprise/B2B environment. Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools. Skills in workflow logic, campaign automation, and reporting/dashboarding. Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus. Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices. Excellent communication, collaborative problem-solving, and process documentation skills. PREFERRED EXPERIENCE
Exposure to ABM, lead scoring, segmentation, or intent data solutions. Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools. Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows. Growth/evolution mindset-with a desire to expand responsibilities into new areas as the business, platforms, and team evolve. Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us
Charter Communications is known by our Spectrum products and services, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more. Grow Your Career Here
We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum. This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
#J-18808-Ljbffr