CROSSMARK
Overview
Join to apply for the
Category Analyst (CPG)
role at
CROSSMARK . This is a
#Hybrid
position, open
#Anywhere
in the United States – in office 3 days a week. You will analyze internal and external data for key national customers and play a key role in the sales planning process.
Responsibilities
Conduct a broad range of strategic business planning, including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation.
Analyze retailing and shopper/consumer behaviors, including building insights and data-driven strategies, leveraging macro-economic, consumer, and retail insights, leading to clear implications and recommendations.
Identify, measure, and quantify brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
Enhance business operations through the development of consultative insights and presentations directed towards generating increased sales.
Manage the use and application of syndicated and non-syndicated data resources like POS, Circana, Nielsen, etc.
Strategically leverage analytical insights to further the growth of the category and identify merchandising growth opportunities.
Understand CROSSMARK capabilities/processes and recommend insights-based actions that generate incremental revenue for CROSSMARK.
Develop and share best practices (templates/analyses/methodologies).
Be recognized internally and externally as a thought leader in category management insights and trends.
Coordinate efforts with the field Insights team to manage the completion of national client presentations and analyses.
Analyze and present post-promotion analysis, quantifying impact to brand and category.
Qualifications
Possess excellent written and verbal communication skills, and must be able to communicate with others effectively.
Intermediate skills in Excel.
Organize and manage multiple, time-sensitive projects.
Work well in a team setting and with various levels within the organization.
Ability to translate broad trends to specific implications.
Experience working with sales and/or customer development, including channel development, merchandising, and trade relations, is preferred.
About Us CROSSMARK is part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. We specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Diversity is our strength and fuels innovation, unlocking our potential and reinforcing our commitment to fairness and inclusion.
Acosta Group is an equal opportunity employer and will provide reasonable accommodations for applicants with disabilities upon request. If accommodation is needed, please contact AskHR@acosta.com with "Applicant Accommodation" in the subject line.
Job details:
Job Category:
Marketing
Position Type:
Full time
Business Unit:
Sales
Salary Range:
$65,000.00 - $85,000.00
Company:
Crossmark Inc.
Req ID:
13137
#J-18808-Ljbffr
Category Analyst (CPG)
role at
CROSSMARK . This is a
#Hybrid
position, open
#Anywhere
in the United States – in office 3 days a week. You will analyze internal and external data for key national customers and play a key role in the sales planning process.
Responsibilities
Conduct a broad range of strategic business planning, including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation.
Analyze retailing and shopper/consumer behaviors, including building insights and data-driven strategies, leveraging macro-economic, consumer, and retail insights, leading to clear implications and recommendations.
Identify, measure, and quantify brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
Enhance business operations through the development of consultative insights and presentations directed towards generating increased sales.
Manage the use and application of syndicated and non-syndicated data resources like POS, Circana, Nielsen, etc.
Strategically leverage analytical insights to further the growth of the category and identify merchandising growth opportunities.
Understand CROSSMARK capabilities/processes and recommend insights-based actions that generate incremental revenue for CROSSMARK.
Develop and share best practices (templates/analyses/methodologies).
Be recognized internally and externally as a thought leader in category management insights and trends.
Coordinate efforts with the field Insights team to manage the completion of national client presentations and analyses.
Analyze and present post-promotion analysis, quantifying impact to brand and category.
Qualifications
Possess excellent written and verbal communication skills, and must be able to communicate with others effectively.
Intermediate skills in Excel.
Organize and manage multiple, time-sensitive projects.
Work well in a team setting and with various levels within the organization.
Ability to translate broad trends to specific implications.
Experience working with sales and/or customer development, including channel development, merchandising, and trade relations, is preferred.
About Us CROSSMARK is part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. We specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Diversity is our strength and fuels innovation, unlocking our potential and reinforcing our commitment to fairness and inclusion.
Acosta Group is an equal opportunity employer and will provide reasonable accommodations for applicants with disabilities upon request. If accommodation is needed, please contact AskHR@acosta.com with "Applicant Accommodation" in the subject line.
Job details:
Job Category:
Marketing
Position Type:
Full time
Business Unit:
Sales
Salary Range:
$65,000.00 - $85,000.00
Company:
Crossmark Inc.
Req ID:
13137
#J-18808-Ljbffr