Pacific Life
Overview
Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one we can deliver when we work together. We collaborate and innovate to transform not just Pacific Life, but the entire industry for the better. Pacific Life is more than a job — it's a career with purpose and the support, balance, and resources to make a positive impact on the future, including your own. We're actively seeking a Manager of Digital Execution working in our Newport Beach, CA or Omaha, NE office. Relocation assistance may be provided. You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role will actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive program efficiency and success. Responsibilities
Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, SQL, Salesforce Sales Cloud data or other data sources as needed.
Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.
Build, configure, and test standard and distributed marketing journeys and automations based on business and technical requirements.
Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
Utilize project management systems for work intake, collaboration and tracking progress toward completion.
Qualifications
Bachelor's degree or equivalent experience
Salesforce Marketing Cloud Email Specialist Certification required
8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
2+ years of hands-on experience with SQL
Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
Direct leadership experience required, managing professional employees and/or supervisors
What will make you stand out
Experience in the financial services, insurance, or annuities industries
Experience with Salesforce Einstein or similar AI solutions
Familiarity with Zoom, Aprimo, Monday.com
Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys
#LI-KB1 You can be who you are. People come first here. We're committed to an inclusive workforce. Learn more about how we create a welcoming work environment at www.pacificlife.com. What's life like at Pacific Life? Visit Instagram.com/lifeatpacificlife. Compensation and Benefits
Base Pay Range:
$115,920.00 - $141,680.00 Your Benefits Start Day 1 Your wellbeing is important to Pacific Life, and we're committed to providing flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered. Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement
Pacific Life Insurance Company is an Equal Opportunity / Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.
#J-18808-Ljbffr
Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one we can deliver when we work together. We collaborate and innovate to transform not just Pacific Life, but the entire industry for the better. Pacific Life is more than a job — it's a career with purpose and the support, balance, and resources to make a positive impact on the future, including your own. We're actively seeking a Manager of Digital Execution working in our Newport Beach, CA or Omaha, NE office. Relocation assistance may be provided. You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role will actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive program efficiency and success. Responsibilities
Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, SQL, Salesforce Sales Cloud data or other data sources as needed.
Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.
Build, configure, and test standard and distributed marketing journeys and automations based on business and technical requirements.
Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
Utilize project management systems for work intake, collaboration and tracking progress toward completion.
Qualifications
Bachelor's degree or equivalent experience
Salesforce Marketing Cloud Email Specialist Certification required
8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
2+ years of hands-on experience with SQL
Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
Direct leadership experience required, managing professional employees and/or supervisors
What will make you stand out
Experience in the financial services, insurance, or annuities industries
Experience with Salesforce Einstein or similar AI solutions
Familiarity with Zoom, Aprimo, Monday.com
Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys
#LI-KB1 You can be who you are. People come first here. We're committed to an inclusive workforce. Learn more about how we create a welcoming work environment at www.pacificlife.com. What's life like at Pacific Life? Visit Instagram.com/lifeatpacificlife. Compensation and Benefits
Base Pay Range:
$115,920.00 - $141,680.00 Your Benefits Start Day 1 Your wellbeing is important to Pacific Life, and we're committed to providing flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered. Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement
Pacific Life Insurance Company is an Equal Opportunity / Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.
#J-18808-Ljbffr