The Walt Disney Company (Germany) GmbH
Sr Analyst, Research
The Walt Disney Company (Germany) GmbH, Burbank, California, United States, 91520
The Studio Research team at The Walt Disney Studios oversees global audience insights that impact the creative and strategic decisions of our marketing, distribution, and production teams.
We are looking for a Senior Analyst to join our Studio Research team. This position will work closely with a Sr Manager on the Studio Research team, handling the day-to-day management of research projects conducted for Disney+ streaming releases and Post-Theatrical distribution of our movies, including electronic sell-through and VOD offerings.
Key responsibilities include:
Assist with quantitative and qualitative research projects from inception to completion, including project management, data collection, preparation, extraction, and analysis, and report development
Assist with questionnaire design, survey link checking, tabulation planning, and data processing
Implement quality assurance processes and support the team in tasks to ensure completion within established timeframe
Assist in managing weekly content tracking studies across various countries
Ability to articulate research insights to other divisions verbally and in written correspondence
Working with the Sr Manager, ensure that every deliverable is strategically actionable and drives key decision making
Assist in synthesizing primary, secondary, and on platform research to inform product and marketing decision making
Respond to time sensitive data requests from internal clients
Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors
Be at the forefront of SVOD industry and general entertainment trends amidst a rapidly changing landscape
Stay abreast of current trends and new techniques in the field of market research
Basic Qualifications:
3+ years of quantitative market research experience—either supplier-side, client-side, or some combination thereof, including project management
Experience working with SPSS, Survey Reporter, Decipher, or other cross-tabbing tools
Proficiency with MS Excel—capable of quickly producing summary tables, pivot tables, vlookup/index fields, and visualization(s) with various types of data
Ability to interpret data, with quantitative reasoning and analytical skills
Ability to work effectively in an environment of tight deadlines and constant change
Confident communicator with strong social, verbal, and written communication skills, including the ability to summarize ideas and issues in an organized way
Strong attention to detail without losing sight of broader objectives
Adaptable, quick learner and a strong, proactive work ethic
Preferred Qualifications:
Entertainment market research experience—SVOD, streaming, or home entertainment research a plus
Strong project and vendor management skills
Experience working with consumer panels or community platforms (i.e., branded communities)
Knowledge of data visualization software
Passionate consumer of content for brands and franchises of The Walt Disney Company (Marvel, Star Wars, Pixar, Disney, 20th Century)
Education:
Bachelor’s Degree in Media and Communications Studies, Market Research, Sociology, Business, Marketing, or related field
The hiring range for this position in Burbank is $95,500.00 to $128,000.00 per year.
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.
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