Stellantis
Digital Experience Analyst – Test and Learn
Stellantis, Auburn Hills, Michigan, United States, 48326
Digital Experience Analyst – Test and Learn
Join to apply for the
Digital Experience Analyst – Test and Learn
role at
Stellantis The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to: Experience Optimization & A/B Testing: Assist in designing and executing A/B and multivariate tests to improve user experience and conversion. Experience Optimization & A/B Testing: Monitor test performance and help interpret results to guide optimization strategies. Experience Optimization & A/B Testing: Collaborate with UX, media, and development teams to implement test learnings. Cross-Tier Analytics Support: Help align tracking and reporting across Tier 1 and Tier 3 digital platforms. Support data consistency and integration across websites, media, and lead systems. Tagging & Data Quality: Assist with analytics tagging implementation and QA to ensure accurate data collection. Monitor dashboards for anomalies and escalate issues as needed. Performance Reporting: Build and maintain reports and dashboards using tools like Tableau or Power BI. Track KPIs such as website engagement, lead conversion, and campaign performance. Insights & Recommendations: Analyze user behavior and funnel performance to identify friction points. Provide actionable insights to improve digital experiences and business outcomes. Basic Qualifications Bachelor’s degree in Marketing, Business, Analytics, or related field 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems Experience supporting A/B testing or personalization initiatives Strong attention to detail, analytical thinking, and communication skills Ability to work collaboratively in a fast-paced, cross-functional environment Our Benefits — Designed With You In Mind Comprehensive Health & Well-being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Generous Paid Time Off We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We Help You Plan For The Future With An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don’t contribute Income Protection & Insurance Options Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind. Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. EOE / Disability / Veteran
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Join to apply for the
Digital Experience Analyst – Test and Learn
role at
Stellantis The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to: Experience Optimization & A/B Testing: Assist in designing and executing A/B and multivariate tests to improve user experience and conversion. Experience Optimization & A/B Testing: Monitor test performance and help interpret results to guide optimization strategies. Experience Optimization & A/B Testing: Collaborate with UX, media, and development teams to implement test learnings. Cross-Tier Analytics Support: Help align tracking and reporting across Tier 1 and Tier 3 digital platforms. Support data consistency and integration across websites, media, and lead systems. Tagging & Data Quality: Assist with analytics tagging implementation and QA to ensure accurate data collection. Monitor dashboards for anomalies and escalate issues as needed. Performance Reporting: Build and maintain reports and dashboards using tools like Tableau or Power BI. Track KPIs such as website engagement, lead conversion, and campaign performance. Insights & Recommendations: Analyze user behavior and funnel performance to identify friction points. Provide actionable insights to improve digital experiences and business outcomes. Basic Qualifications Bachelor’s degree in Marketing, Business, Analytics, or related field 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems Experience supporting A/B testing or personalization initiatives Strong attention to detail, analytical thinking, and communication skills Ability to work collaboratively in a fast-paced, cross-functional environment Our Benefits — Designed With You In Mind Comprehensive Health & Well-being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Generous Paid Time Off We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We Help You Plan For The Future With An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don’t contribute Income Protection & Insurance Options Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind. Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. EOE / Disability / Veteran
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