EXECUSEARCH
Overview
Our client provides life-extending health care to our most vulnerable seniors. Through their innovative model of care, our client serves as both the health plan and the provider, allowing participants to live safely in their homes rather than moving into skilled nursing facilities. The Healthcare Sales Specialist (internally known as an Outreach Specialist) plays a critical role on the Marketing, Outreach, & Enrollment (MOE) team. This role is the driver of enrollment success — building relationships in the community, generating quality referrals, and guiding prospective participants into the program.
Responsibilities This role is different because:
No “hard sell” pressure – You’re not pushing a product; you’re connecting vulnerable seniors with life-changing care
Mission-driven work – You’ll be helping participants get the support they need to stay in their homes and communities
Focus on relationships, not transactions – You’ll build genuine, ongoing relationships with seniors, caregivers, and community partners rather than chasing one-off sales
Community-first approach – You’ll engage with the community at events, local organizations, and face-to-face outreach instead of cold-calling all day
On the day-to-day, you will:
Coordinate and initiate outreach and engagement activities in communities
Identify opportunities to collaborate with community organizations to generate qualified leads, leading to potential enrollmentsEstablish and maintain relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations
Develop and implement monthly marketing plans to consistently achieve monthly enrollment metric goals with MOE Director
Provide education regarding the services to community referral sources
Qualifications
Bachelor’s degree in marketing or health care administration preferred
DHCS training and exam as a marketing representative within 30 days of hire
Minimum of one (1) year of experience in a sales and marketing role with at least one (1) year in a healthcare or senior care setting preferred (within service area preferred; outside sales experience preferred)
Technology experience, which can include Salesforce, Athena, etc.
Bilingual - Mandarin
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Responsibilities This role is different because:
No “hard sell” pressure – You’re not pushing a product; you’re connecting vulnerable seniors with life-changing care
Mission-driven work – You’ll be helping participants get the support they need to stay in their homes and communities
Focus on relationships, not transactions – You’ll build genuine, ongoing relationships with seniors, caregivers, and community partners rather than chasing one-off sales
Community-first approach – You’ll engage with the community at events, local organizations, and face-to-face outreach instead of cold-calling all day
On the day-to-day, you will:
Coordinate and initiate outreach and engagement activities in communities
Identify opportunities to collaborate with community organizations to generate qualified leads, leading to potential enrollmentsEstablish and maintain relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations
Develop and implement monthly marketing plans to consistently achieve monthly enrollment metric goals with MOE Director
Provide education regarding the services to community referral sources
Qualifications
Bachelor’s degree in marketing or health care administration preferred
DHCS training and exam as a marketing representative within 30 days of hire
Minimum of one (1) year of experience in a sales and marketing role with at least one (1) year in a healthcare or senior care setting preferred (within service area preferred; outside sales experience preferred)
Technology experience, which can include Salesforce, Athena, etc.
Bilingual - Mandarin
#J-18808-Ljbffr